Want to watch a recording of this
presentation?
Before we begin…
2
The Traditional Enterprise
sits comfortably behind the firewall
The New Enterprise
3
The New Enterprise
highly fragmented
74% of companies
run SaaS applications
SaaS in the fastest growing software market. Ever.
0
20
40
60
80
100
120
140
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
billions
SaaS is different
Mobile to eclipse desktop in 2013
7
We are doing more with mobile
• Mobile purchases doubled in 2012 and 25% of
consumers engage in online shopping only via
mobile Mobile travel booking revenue in the US
will exceed $8 billion in 2013 21% of mobile
users have used mobile banking in the past 12
months
The New Enterprise
The New Enterprise
highly fragmented
Mule Studio
Connecting on-premise and cloud
Customers, Partners, Suppliers
Cloud Platforms SaaS Social
Mobility & Devices
Mule Studio
Anypoint
DataMapper
SaaS and Mobile have means the number of
endpoints have exploded.
The good news is we have APIs.
SOA
API
By 2016 the US Government will make all public
data machine readable
Open APIs are the tip of the iceberg
13,000
1,000,000s
services in the
enterprise
Bezos’ Big Mandate
1. All teams will henceforth expose their data
and functionality through service interfaces.
Bezos’ Big Mandate
2. Teams must communicate with each other
through these interfaces.
Bezos’ Big Mandate
3. There will be no other form of interprocess
communication allowed: …no back-doors
whatsoever.
Bezos’ Big Mandate
4. It doesn't matter what technology they use.
HTTP, Corba, Pubsub, custom protocols --
doesn't matter. Bezos doesn't care.
Bezos’ Big Mandate
5. All service interfaces, without exception, must
be designed from the ground up to be
externalizable.
Bezos’ Big Mandate
6. Anyone who doesn't do this will be fired.
Mule Studio
The Anypoint™ Platform
Connects the New Enterprise
Customers, Partners, Suppliers
Cloud Platforms SaaS Social
APIkit
Mule Studio
Anypoint
DataMapper
Anypoint API Manager
Anypoint Service Registry
Mobility & Devices
Case study: large media/telecom - CDN
Media
Platform
Subscription
BillingIDM
SaaS Integration and Composition
Affiliates Player Devices
Device API
VOD FilesCommerce Others… Billing
Case study: top 5 pharma company
Digital Marketing Platform
Campaign
Management
Customer
Master
Shared Services Layer
ECM
SaaS Integration and Composition
CRM8,000
Web sites
IDM
Enterprise API Gateway
PatientsDoctors
Public API Affiliates
Mobile
Device API
API Publishing
Mule Studio
The Anypoint™ Platform
Connects the New Enterprise
Customers, Partners, Suppliers
Cloud Platforms SaaS Social
APIkit
Mule Studio
Anypoint
DataMapper
Anypoint API Manager
Anypoint Service Registry
Mobility & Devices

Connecting the new enterprise

  • 1.
    Want to watcha recording of this presentation? Before we begin…
  • 2.
    2 The Traditional Enterprise sitscomfortably behind the firewall
  • 3.
    The New Enterprise 3 TheNew Enterprise highly fragmented
  • 4.
    74% of companies runSaaS applications
  • 5.
    SaaS in thefastest growing software market. Ever. 0 20 40 60 80 100 120 140 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 billions
  • 6.
  • 7.
    Mobile to eclipsedesktop in 2013 7
  • 8.
    We are doingmore with mobile • Mobile purchases doubled in 2012 and 25% of consumers engage in online shopping only via mobile Mobile travel booking revenue in the US will exceed $8 billion in 2013 21% of mobile users have used mobile banking in the past 12 months
  • 9.
    The New Enterprise TheNew Enterprise highly fragmented
  • 10.
    Mule Studio Connecting on-premiseand cloud Customers, Partners, Suppliers Cloud Platforms SaaS Social Mobility & Devices Mule Studio Anypoint DataMapper
  • 11.
    SaaS and Mobilehave means the number of endpoints have exploded. The good news is we have APIs.
  • 12.
  • 14.
    By 2016 theUS Government will make all public data machine readable
  • 16.
    Open APIs arethe tip of the iceberg 13,000 1,000,000s services in the enterprise
  • 17.
    Bezos’ Big Mandate 1.All teams will henceforth expose their data and functionality through service interfaces.
  • 18.
    Bezos’ Big Mandate 2.Teams must communicate with each other through these interfaces.
  • 19.
    Bezos’ Big Mandate 3.There will be no other form of interprocess communication allowed: …no back-doors whatsoever.
  • 20.
    Bezos’ Big Mandate 4.It doesn't matter what technology they use. HTTP, Corba, Pubsub, custom protocols -- doesn't matter. Bezos doesn't care.
  • 21.
    Bezos’ Big Mandate 5.All service interfaces, without exception, must be designed from the ground up to be externalizable.
  • 22.
    Bezos’ Big Mandate 6.Anyone who doesn't do this will be fired.
  • 23.
    Mule Studio The Anypoint™Platform Connects the New Enterprise Customers, Partners, Suppliers Cloud Platforms SaaS Social APIkit Mule Studio Anypoint DataMapper Anypoint API Manager Anypoint Service Registry Mobility & Devices
  • 24.
    Case study: largemedia/telecom - CDN Media Platform Subscription BillingIDM SaaS Integration and Composition Affiliates Player Devices Device API VOD FilesCommerce Others… Billing
  • 25.
    Case study: top5 pharma company Digital Marketing Platform Campaign Management Customer Master Shared Services Layer ECM SaaS Integration and Composition CRM8,000 Web sites IDM Enterprise API Gateway PatientsDoctors Public API Affiliates Mobile Device API API Publishing
  • 26.
    Mule Studio The Anypoint™Platform Connects the New Enterprise Customers, Partners, Suppliers Cloud Platforms SaaS Social APIkit Mule Studio Anypoint DataMapper Anypoint API Manager Anypoint Service Registry Mobility & Devices

Editor's Notes

  • #6 Ask the audience: Salesforce, concur?, box, google docs, Jira, github
  • #9 Sources: 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011 (Source: DC Financial Insights, 2012) 25 percent of consumers engage in online shopping only via mobile (Source: Prosper Mobile Insights, 2012) Mobile was responsible for US $2.6 billion in travel booking value in 2011. By 2013, than number is projected to exceed $8 billion, representing 2.6% of all U.S. travel bookings and 6.5% of the total online travel market. (PhoCusWright January 2012) 21% of mobile users have used mobile banking in the past 12 months http://www.slideshare.net/drewmclellan/mobile-banking-2012 (Federal reserve study 2012) By 2016 the US Government will make all public data machine readable – white house open data initiative 2013
  • #12 APIs are the common language for the New Enterprise Write a little bio RESTful Fluent JSON and XML conversationally Decends from a long line of integration experiments – he likes to think of them as learnings He’s taken on the world and has some big vicories under his belt
  • #15 white house open data initiative 2013
  • #24 External programmability and governance at the edge
  • #27 External programmability and governance at the edge