Content marketing focuses on creating valuable and relevant materials to engage audiences and drive them to your website, emphasizing inbound strategies over traditional marketing. While blogging is an important component, content marketing encompasses a variety of formats such as videos, podcasts, and ebooks. Businesses should explore different content types and social networks to discover what resonates best with their audiences for optimal online presence.

1. Content Marketing
Beyond the Blog Post

2. What is content marketing?
 Content marketing is all
about creating valuable,
relevant and insightful
material for your
audience and sharing it in
ways that educate your
audience, strengthen
existing customer
relationships, and
position your business in
front of potential clients.

3. Inbound Marketing:
Marketing that earns the attention of potential
customers and draws them to the website through
the creation and publication of unique and
interesting content.

4. Inbound marketing is IN
 Consumers’ habits have
changed, and traditional
(outbound) marketing is not as
effective anymore.
 Instead of marketers going to
customers, inbound marketing
is about customers coming to
you.
 Your content should offer value
and attract potential customers
to your website.

5. Myth: content marketing is all
about blogging
 Content marketing is not another phrase to describe
blogging.
 Blogging is a significant part of your strategy and you do
need to prioritize on-site content.
 BUT, there are more content options to explore, which
may turn out even more effective, depending on your
niche.

6. Going beyond blogging
 Your content can be
visual:
 Video
 Infographics
 Slideshow presentations
 Graphics
 It’s all about grabbing
your audience’s
attention!

7. Going beyond blogging
 Podcasts are ideal for busy
consumers whole love
multitasking.
 Other forms of content to
consider:
 Ebooks
 White papers
 Other downloadable, long-form
content
 These allow you to showcase
the authority of your business
in your particular industry.

8. What types of content should my
business use?
 Using the right content on
the right social networks will
boost the online presence of
your business.
 Research and
experimentation will help
you discover the type of
content your audiences
react best to.

9. What types of content should
my business use?
 Think outside the box!
 Create the type of content that is
unexpected or never done before in your
industry.

10. Mix it up, but keep a balance
 There’s no need to focus
on just one type of
content.
 Experiment with several
different forms of content
to find the balance that
will turn your content
marketing efforts into an
online success story!