2. Target Audience
When we were first thinking up the idea of our production, one of the main matters that we had
to decide on was our target audience. This way, we were able to base our ideas and genre around
this certain age group in order for it to appeal to them.
As our production was largely based on murder and revenge, we thought it would be suitable for
a more mature age range rather than younger children. For example, this scene below involved
the victim being shot which as a group, we did not think that this would be suitable for a younger
audience.
Although there is no bad language, nudity or explicit violence, the theme of murder is still
present which would help steer the target to an older audience.
In the end, we thought it best to have a target audience of late teens of around fifteen or older.
Due to the lack of swearing or violence we felt that there would be no need to aim this
specifically at people aged eighteen or over so we felt an age rating of fifteen would be ideal.
However, we felt that the age rating would not necessarily be our target audience and felt that
the age of our audience would be around eighteen.
3. Target Audience
When we decided that our target age range would be around eighteen, we then researched into
the tastes and fashions of the people within this category.
First of all, we felt that this production would not be gender specific due to the fact that there is a
low level of violence, swearing or nudity which could be linked heavily to a male audience. As the
theme of our production would be a psychological thriller, we felt that there would be no need to
have large fighting or murder scenes
As our age range would be aimed at around eighteen, we researched into other films or genres
that may appeal to this audience and found that many people in this age variety would choose to
see films with more complex story lines rather than high action films with large fight scenes and
not too much depth within the story.
4. Addressing the Audience
When it came to addressing our target audience, we felt that it would be vital for us to include
certain aspects or qualities that would appeal directly to our target audience. For example, we
included a murder scene early on to create a sense of mystery as no reasons are given as to why
the murder has occurred. We felt that this would appeal to some of the more mature viewers in
the sense that the film does not go directly into a bug action film.
Also, one thing that is typical of murder scenes is a high action, fast paced scene which involves
shooting and high tempo music. However, for the murder scene that we used, we used low
tempo music with film titles occurring in between shots. We felt that this would add a sense of
uniqueness to our production and felt that this would be something new or at least different for
the viewers.
This slow paced murder scene, when accompanied with the slow tempo music and fade
transitions had an eerie feel to it with the music changing and becoming distorted after the gun
had been fired. We felt that this could also add a distinctive feature to this production and would
have a greater appeal to the audience.
