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Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
What are our objectives for today? 
•Why attitude matters 
•Understanding trust 
•The Social Media Life Cycle 
• Plant your suggestion 
• Q & A
"If you go out looking for a 
friend, you're going to find 
they're scarce.
But if you go out 
to be a friend, you find them 
everywhere.” 
Zig Ziglar 
†2012
Free Hugs in Sondrio, Italy
Even just watching random 
acts of kindness raises the 
level of oxytocine in your blood 
and brain. 
It makes you happy 
With a slight alteration it will look like this: 
"If you go out looking for 
customers, you're going to find 
they're scarce.
But if you go out 
to offer value, you find 
customers everywhere.” 
Zig Ziglar 
†2012
“Social selling is essentially 
a transfer of feelings.” 
Zig Ziglar 
†2012
Paul Zak: Trust, morality and oxytocine (TEDX)
Countries with more 
trustworthy people are 
more prosperous i.e. more 
transactions occur and more 
wealth is created.
Oxytocine lowers the stress 
hormone cortisol. Oxytocine 
is the social media 
supercharger.
Reciprocity (sharing, likes, 
retweets) in social media 
raises oxytocine.
Oxytocine is the 
trust hormone. It also 
stimulates empathy.
Simon Sinek: First why and then trust (TEDX)
Trust emerges from being 
amongst people that believe 
what we believe.
Attitude is the outcome of your 
intentions: why do you do what 
you do and how does this help 
me?
Just watch ..
Who can we trust? 
According to the Edelman Trust 
Barometer 2013:
Social Media Lifecycle - Ondernemersvereniging Dronten
Top trust building attributes are: 
(1) transparent and open 
communications; (2) being seen to act 
responsibly in a crisis; (3) 
communicating often and (4) being 
seen to have ethical business 
practices.
Trust us .. Bouwfraude, Lehman 
Brothers, Wikileaks, Snowden, Ahold, 
Alpe de Huzes, Armstrong, bonuses, 
woekerpolissen, Palm Invest, 
Facebook, Google ..
Edelman: Trust in the financial sector 
has dropped from 71% in 2007 to 25% in 
2013. 
Trust your CEO? 17% 
Trust politicians? 7%-11%
We have totally lost our trust in 
institutions. But we regained trust in 
each other through social media. 
That is why you need to rebuild trust 
before you can sell ...
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
You can only do it right, if you do it 
together. With one voice. One intention. 
Human to Human.
Inter+est: a condition during which 
two individuals share something they 
both value.
What suggestion are you 
going to plant?
You can plant a suggestion by: 
helping others, creating great 
content, offer superb webcare, or 
simply show genuine interest in your 
customers and audience.
Old Spice: The Man Your Man Could Smell Like.
The Sun: The Woman you had love your ..
It is not about what you do or about what 
your customers need, it is about what 
they want. 
And what they want is not always logical or rational. Or even good for us.
Wants Needs
To understand what your customers 
want, you need to listen and ask different 
questions. 
Wants are emotions we find hard to talk about. So dig deeper for the 
emotions behind the obvious answers.
NIKE: Find your greatness
When you start with 
the right attitude, understand 
about trust, offer true (emotional) 
value and show genuine interest .. 
.. you too can reach a stagering 
amplitude.
Find the emotions behind the needs of 
your customer. Base your story on those 
emotions and start spreading. 
Kind regards, 
Edwin Korver 
@edwinkorver 
http://desocialemedia.nl
This is the 
tip of the iceberg 
Collaboration economy – Communities – Crowdsourcing – Crowdfunding – 
Co-creation – Content Marketing – Monitoring – Key Performance 
Indicators – Trend analyses – Reputation Management – Mobile Marketing 
– Social Business Strategy – Social Media Strategy – Content Strategy – 
Maker Revolution – Wearable Technology – Crossmedia Marketing – 
BigData – Social Dashboards – Multichannel Marketing – etc.
A social business is an organisation 
that purposely uses social 
technology to interact with all of it's 
stakeholders to be able to achieve 
it's business objectives.
“You don't have to change the structure 
of a company to become flexible; you just 
have to stop using the company 
structure.” 
Adam Pisoni 
CEO, Yammer

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Social Media Lifecycle - Ondernemersvereniging Dronten

  • 3. What are our objectives for today? •Why attitude matters •Understanding trust •The Social Media Life Cycle • Plant your suggestion • Q & A
  • 4. "If you go out looking for a friend, you're going to find they're scarce.
  • 5. But if you go out to be a friend, you find them everywhere.” Zig Ziglar †2012
  • 6. Free Hugs in Sondrio, Italy
  • 7. Even just watching random acts of kindness raises the level of oxytocine in your blood and brain. It makes you happy 
  • 8. With a slight alteration it will look like this: "If you go out looking for customers, you're going to find they're scarce.
  • 9. But if you go out to offer value, you find customers everywhere.” Zig Ziglar †2012
  • 10. “Social selling is essentially a transfer of feelings.” Zig Ziglar †2012
  • 11. Paul Zak: Trust, morality and oxytocine (TEDX)
  • 12. Countries with more trustworthy people are more prosperous i.e. more transactions occur and more wealth is created.
  • 13. Oxytocine lowers the stress hormone cortisol. Oxytocine is the social media supercharger.
  • 14. Reciprocity (sharing, likes, retweets) in social media raises oxytocine.
  • 15. Oxytocine is the trust hormone. It also stimulates empathy.
  • 16. Simon Sinek: First why and then trust (TEDX)
  • 17. Trust emerges from being amongst people that believe what we believe.
  • 18. Attitude is the outcome of your intentions: why do you do what you do and how does this help me?
  • 20. Who can we trust? According to the Edelman Trust Barometer 2013:
  • 22. Top trust building attributes are: (1) transparent and open communications; (2) being seen to act responsibly in a crisis; (3) communicating often and (4) being seen to have ethical business practices.
  • 23. Trust us .. Bouwfraude, Lehman Brothers, Wikileaks, Snowden, Ahold, Alpe de Huzes, Armstrong, bonuses, woekerpolissen, Palm Invest, Facebook, Google ..
  • 24. Edelman: Trust in the financial sector has dropped from 71% in 2007 to 25% in 2013. Trust your CEO? 17% Trust politicians? 7%-11%
  • 25. We have totally lost our trust in institutions. But we regained trust in each other through social media. That is why you need to rebuild trust before you can sell ...
  • 33. You can only do it right, if you do it together. With one voice. One intention. Human to Human.
  • 34. Inter+est: a condition during which two individuals share something they both value.
  • 35. What suggestion are you going to plant?
  • 36. You can plant a suggestion by: helping others, creating great content, offer superb webcare, or simply show genuine interest in your customers and audience.
  • 37. Old Spice: The Man Your Man Could Smell Like.
  • 38. The Sun: The Woman you had love your ..
  • 39. It is not about what you do or about what your customers need, it is about what they want. And what they want is not always logical or rational. Or even good for us.
  • 41. To understand what your customers want, you need to listen and ask different questions. Wants are emotions we find hard to talk about. So dig deeper for the emotions behind the obvious answers.
  • 42. NIKE: Find your greatness
  • 43. When you start with the right attitude, understand about trust, offer true (emotional) value and show genuine interest .. .. you too can reach a stagering amplitude.
  • 44. Find the emotions behind the needs of your customer. Base your story on those emotions and start spreading. Kind regards, Edwin Korver @edwinkorver http://desocialemedia.nl
  • 45. This is the tip of the iceberg Collaboration economy – Communities – Crowdsourcing – Crowdfunding – Co-creation – Content Marketing – Monitoring – Key Performance Indicators – Trend analyses – Reputation Management – Mobile Marketing – Social Business Strategy – Social Media Strategy – Content Strategy – Maker Revolution – Wearable Technology – Crossmedia Marketing – BigData – Social Dashboards – Multichannel Marketing – etc.
  • 46. A social business is an organisation that purposely uses social technology to interact with all of it's stakeholders to be able to achieve it's business objectives.
  • 47. “You don't have to change the structure of a company to become flexible; you just have to stop using the company structure.” Adam Pisoni CEO, Yammer