At an IABC Seattle event, Angee Linsey shares ideas on creating key messages for personal branding and self-marketing. Great info for job seekers and those looking to rebrand themselves.

1. Creating Key Messages to
Tell Your Own Story
Presented by: Angee Linsey
Linsey Careers

2. Can you help me
get there?

3. Your Personal
Communication Strategy
• Positioning yourself
• Your transition statement
• Your professional objective

4. Positioning Yourself
• Answers: Tell me about you (professionally)
 Concise
 Interesting
 Authentic
 True
 Positions you appropriately based on
the direction you are hoping to go

5. Example: My 15-year career has
taken me from journalism to
corporate communications. For the
last decade I’ve worked with high
tech companies leading internal
communications initiatives during
significant organizational
transformation.

6. The Transitional Statement
• Answers: Why are you looking for a new
job? Why are you willing to consider
making a move?
 Concise
 Positive
 True
 Answers the question without raising
questions

7. Example: After a series of
reorganizations, my team was
decentralized and my position was
eliminated.

8. Your Professional Objective
• Answers: What do you want to do next?
 Concise
 Clear and specific
 Multi-channel approach
 Allows others to help you get there

9. Example: I’m looking for an
opportunity to lead a global internal
communications team where I can
focus on the strategic initiatives to
positively affect employee
engagement.

10. How Others Can Help You
• Asking for specific information
• Follow up
• Be gracious and appreciative

11. Angee Linsey
angee@linseycareers.com
206-268-0099