The state of consumer trust, their complicated outlook, and thinking to help you solidify your consumer relationships.
THE BREAKDOWN: I've taken some high-level findings from the 2022 Edelman Trust Barometer and Accenture's The Human Paradox, and provided my insight and actionable thinking to their findings.
ABOUT ME: My name is Matt. I'm an advertising creative director with 23 years of agency experience. I believe that mass communicators have a responsibility to act as leaders. If you have the power to influence, you're inherently obligated to lead positive change.
Role of Millennials and their Impact on Reputation ManagementMSL
This document discusses the role and impact of Millennials on reputation management. It notes that Millennials are the largest and most diverse generation, with significant spending power. They expect businesses to have a clear purpose and take stands on issues like climate change. The document advocates for reputation management strategies that focus on purpose, corporate citizenship, employer value proposition, and social openness. It argues businesses must align with causes Millennials care about to attract them as consumers, employees, and brand advocates. Micro initiatives that create measurable impact are more credible than broad promises. An authentic approach through conversations and shared experiences online is needed to effectively engage Millennials.
A half day event hosted by Smoking Gun MD Rick Guttridge to celebrate the launch of its Marketing To Millennials guide. Three leading experts shared the stage to dissect the millennials label, understand the pressures affecting them at work & what makes them happy and finally a look at how to brands can be relevant and reach this audience. To view speaker videos or download the report, visit https://www.smokinggunpr.co.uk/the-millennial-mindset-event/
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
Reimagining marketing for the next normal.NishthaJain54
The document discusses how the COVID-19 pandemic has significantly changed consumer behaviors and habits. It recommends that companies focus on customer empathy, tell relevant and authentic stories that provide value, and recognize that consumer behaviors and preferences will continue to change in the long-term as the "next normal" emerges. Analytics and data will need to be leveraged to understand and adapt to these ongoing shifts.
Ryan Holmes is optimistic about social media's potential to be used for good despite current issues around privacy, security, and misinformation. He believes social networks will address these problems and emerge in a better place. Holmes argues that every new technology has both beneficial and harmful uses, and while social media has enabled positive movements, its ability to spread "fake news" must be addressed through improved content validation and individual discernment. He advocates reserving optimism about technology's future impact despite present challenges.
The document discusses the evolution of communications from the industrial economy to the creative economy. In the industrial economy, advertising dominated but public relations (PR) was seen as less important. As customers gained more information and choices, PR became more important to validate advertising claims. However, in the creative economy, managed PR is less trusted and social media allows employees to directly communicate. The document argues this marks the rise of internal communications, or "the red headed stepchild," which can help organizations attract and engage talent, foster innovation, and enable authentic advocacy through empowered employees.
From Crisis to Momentum: Returning to the Next NormalDaggerwing Group
With only 10% of executives having done “extensive” planning for return-to-office preparations, there is an urgent call to action for leaders to start immediately. The trust of employees’ and the financial recovery of organizations’ is weighing heavily on the decisions that are made right now. There’s no room for error. We have to get this right.
Role of Millennials and their Impact on Reputation ManagementMSL
This document discusses the role and impact of Millennials on reputation management. It notes that Millennials are the largest and most diverse generation, with significant spending power. They expect businesses to have a clear purpose and take stands on issues like climate change. The document advocates for reputation management strategies that focus on purpose, corporate citizenship, employer value proposition, and social openness. It argues businesses must align with causes Millennials care about to attract them as consumers, employees, and brand advocates. Micro initiatives that create measurable impact are more credible than broad promises. An authentic approach through conversations and shared experiences online is needed to effectively engage Millennials.
A half day event hosted by Smoking Gun MD Rick Guttridge to celebrate the launch of its Marketing To Millennials guide. Three leading experts shared the stage to dissect the millennials label, understand the pressures affecting them at work & what makes them happy and finally a look at how to brands can be relevant and reach this audience. To view speaker videos or download the report, visit https://www.smokinggunpr.co.uk/the-millennial-mindset-event/
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
Reimagining marketing for the next normal.NishthaJain54
The document discusses how the COVID-19 pandemic has significantly changed consumer behaviors and habits. It recommends that companies focus on customer empathy, tell relevant and authentic stories that provide value, and recognize that consumer behaviors and preferences will continue to change in the long-term as the "next normal" emerges. Analytics and data will need to be leveraged to understand and adapt to these ongoing shifts.
Ryan Holmes is optimistic about social media's potential to be used for good despite current issues around privacy, security, and misinformation. He believes social networks will address these problems and emerge in a better place. Holmes argues that every new technology has both beneficial and harmful uses, and while social media has enabled positive movements, its ability to spread "fake news" must be addressed through improved content validation and individual discernment. He advocates reserving optimism about technology's future impact despite present challenges.
The document discusses the evolution of communications from the industrial economy to the creative economy. In the industrial economy, advertising dominated but public relations (PR) was seen as less important. As customers gained more information and choices, PR became more important to validate advertising claims. However, in the creative economy, managed PR is less trusted and social media allows employees to directly communicate. The document argues this marks the rise of internal communications, or "the red headed stepchild," which can help organizations attract and engage talent, foster innovation, and enable authentic advocacy through empowered employees.
From Crisis to Momentum: Returning to the Next NormalDaggerwing Group
With only 10% of executives having done “extensive” planning for return-to-office preparations, there is an urgent call to action for leaders to start immediately. The trust of employees’ and the financial recovery of organizations’ is weighing heavily on the decisions that are made right now. There’s no room for error. We have to get this right.
Leaders, by definition, go first. That’s why it’s so astounding that 70% of Fortune 500 CEOs still do not have a social presence. Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, and also through developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, followed by developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases consumer
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
What does radical uncertainty mean to communication professionals today? How has it affected stakeholder and consumer expectations? And what are companies doing to meet the challenge?
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
The document discusses how the customer experience should evolve for a world in lockdown due to the COVID-19 pandemic. It describes 8 ways that the human experience has fundamentally changed, including a loss of control, renewed health and safety concerns, physical distance from others, shifting priorities, disrupted habits, uncertainty, lack of variation in daily life. It provides examples of how people are responding to these changes and opportunities for brands to understand and address customers' new needs and behaviors during this period.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
The document discusses Deloitte's 2021 Global Marketing Trends report which analyzes how businesses and consumers responded to the COVID-19 pandemic. It conducted surveys of over 2,400 consumers and 400 business executives. The surveys found that executives prioritized efficiency over human-centric goals like customer engagement in response to the pandemic's uncertainty. However, consumers expected brands to help meet their needs and those that did so saw increased loyalty and business. The report identifies seven marketing trends for businesses to focus on purpose, agility, human experience, trust, participation, fusion and talent to better respond to evolving customer needs during turbulent times.
Infografia Estudio de Percepciones: CNBC y Burson-Marsteller Corporate Percep...B-M Latam
CNBC, cadena líder de televisión en Estados Unidos y Burson-Marsteller, la empresa líder en comunicaciones estratégicas en el mundo, revelaron los resultados del estudio denominado CNBC/Burson-Marsteller Corporate Perception Indicator: A Global Survey from Main Street to the Executive Suite. De manera exclusiva la empresa de investigación de mercado Penn Schoen Berland encuestó a más de 25.000 personas y a unos 1.800 ejecutivos de empresas en 25 países del mundo, acerca de los roles y responsabilidades de las corporaciones en la sociedad y su contribución a la economía.
Strategy Magazine wrote about the SPC Card study “Pulse of the Canadian Student Shopper” study.
With 1 million+ cardholders aged 14-24 per year, SPC Card - Canada’s leading student loyalty program, enjoys robust and privileged access to young Canadian shoppers.
This document discusses the rise of purpose-led brands and how companies are increasingly focusing on their social purpose to gain a competitive advantage. Some key points:
- Customers now consider a brand's values and what it stands for, not just product/price. 62% want companies to take a stand on issues like sustainability.
- Companies with a clear social purpose aligned with customer beliefs can build more authentic relationships moving from "give me what I want" to "support what we believe in."
- Purpose provides differentiation when quality and experience are expected. It also boosts trust and protects brands from incidents that damage trust.
- Activating purpose requires understanding factors like geography, industry, brand maturity and involving
Koann Vikoren Skrzyniarz - Susteinable Life Media - painel 3Unomarketing
This document discusses the impacts of technology and transparency on brands. It notes that sharing information with stakeholders can increase an organization's momentum. It also addresses how companies deal with consumers rapidly expressing opinions online and whether social media is being used correctly by companies. The document provides background on Sustainable Life Media, its mission to change the world through better brands, and serving a community of sustainable business leaders. It discusses topics like the empowered technology generation, consumers wanting greener and more purpose-driven products, and the importance of listening, authenticity and letting go of rigid messaging on social media.
The document discusses changes in consumer behavior as a result of the recession. It finds that consumers are permanently changing their media consumption, purchasing habits, and attitudes towards brands. Specifically, the internet is now seen as an essential tool and a more reliable source of information than television. Consumer values are also shifting towards integrity, authenticity, and brands that demonstrate they support consumers. Marketers need new approaches founded on transparency and authenticity in order to align with changing consumer expectations.
This document discusses the difference between corporate social responsibility (CSR) and having an authentic purpose-driven business. While CSR focuses on minimizing harm, purpose is about maximizing positive social and environmental impacts. Purpose requires a mindset that considers long-term societal wellbeing, not just short-term profits. Interviewees state that a purpose-driven business culture engages employees in living the company's purpose through their daily work.
Carat COVID19 Government Category deep dive.pdfPoppy Rodham
The document discusses how initial distrust in the Australian government during the COVID-19 pandemic shifted as the government took more decisive action and clear, transparent communications. Research showed that distrust was high initially but approval ratings increased dramatically to 65% as the government announced clearer policies and shared COVID-19 modeling publicly. The document provides recommendations around communicating clearly and consistently and building trust during a crisis.
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
MSLGROUPs latest survey of 8,000 Millennials across 17 countries reveals that they feel very differently from preceding generations about businesses’ roles in dealing with the world’s greatest challenges.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Leaders, by definition, go first. That’s why it’s so astounding that 70% of Fortune 500 CEOs still do not have a social presence. Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, and also through developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, followed by developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases consumer
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
What does radical uncertainty mean to communication professionals today? How has it affected stakeholder and consumer expectations? And what are companies doing to meet the challenge?
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
The document discusses how the customer experience should evolve for a world in lockdown due to the COVID-19 pandemic. It describes 8 ways that the human experience has fundamentally changed, including a loss of control, renewed health and safety concerns, physical distance from others, shifting priorities, disrupted habits, uncertainty, lack of variation in daily life. It provides examples of how people are responding to these changes and opportunities for brands to understand and address customers' new needs and behaviors during this period.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
The document discusses Deloitte's 2021 Global Marketing Trends report which analyzes how businesses and consumers responded to the COVID-19 pandemic. It conducted surveys of over 2,400 consumers and 400 business executives. The surveys found that executives prioritized efficiency over human-centric goals like customer engagement in response to the pandemic's uncertainty. However, consumers expected brands to help meet their needs and those that did so saw increased loyalty and business. The report identifies seven marketing trends for businesses to focus on purpose, agility, human experience, trust, participation, fusion and talent to better respond to evolving customer needs during turbulent times.
Infografia Estudio de Percepciones: CNBC y Burson-Marsteller Corporate Percep...B-M Latam
CNBC, cadena líder de televisión en Estados Unidos y Burson-Marsteller, la empresa líder en comunicaciones estratégicas en el mundo, revelaron los resultados del estudio denominado CNBC/Burson-Marsteller Corporate Perception Indicator: A Global Survey from Main Street to the Executive Suite. De manera exclusiva la empresa de investigación de mercado Penn Schoen Berland encuestó a más de 25.000 personas y a unos 1.800 ejecutivos de empresas en 25 países del mundo, acerca de los roles y responsabilidades de las corporaciones en la sociedad y su contribución a la economía.
Strategy Magazine wrote about the SPC Card study “Pulse of the Canadian Student Shopper” study.
With 1 million+ cardholders aged 14-24 per year, SPC Card - Canada’s leading student loyalty program, enjoys robust and privileged access to young Canadian shoppers.
This document discusses the rise of purpose-led brands and how companies are increasingly focusing on their social purpose to gain a competitive advantage. Some key points:
- Customers now consider a brand's values and what it stands for, not just product/price. 62% want companies to take a stand on issues like sustainability.
- Companies with a clear social purpose aligned with customer beliefs can build more authentic relationships moving from "give me what I want" to "support what we believe in."
- Purpose provides differentiation when quality and experience are expected. It also boosts trust and protects brands from incidents that damage trust.
- Activating purpose requires understanding factors like geography, industry, brand maturity and involving
Koann Vikoren Skrzyniarz - Susteinable Life Media - painel 3Unomarketing
This document discusses the impacts of technology and transparency on brands. It notes that sharing information with stakeholders can increase an organization's momentum. It also addresses how companies deal with consumers rapidly expressing opinions online and whether social media is being used correctly by companies. The document provides background on Sustainable Life Media, its mission to change the world through better brands, and serving a community of sustainable business leaders. It discusses topics like the empowered technology generation, consumers wanting greener and more purpose-driven products, and the importance of listening, authenticity and letting go of rigid messaging on social media.
The document discusses changes in consumer behavior as a result of the recession. It finds that consumers are permanently changing their media consumption, purchasing habits, and attitudes towards brands. Specifically, the internet is now seen as an essential tool and a more reliable source of information than television. Consumer values are also shifting towards integrity, authenticity, and brands that demonstrate they support consumers. Marketers need new approaches founded on transparency and authenticity in order to align with changing consumer expectations.
This document discusses the difference between corporate social responsibility (CSR) and having an authentic purpose-driven business. While CSR focuses on minimizing harm, purpose is about maximizing positive social and environmental impacts. Purpose requires a mindset that considers long-term societal wellbeing, not just short-term profits. Interviewees state that a purpose-driven business culture engages employees in living the company's purpose through their daily work.
Carat COVID19 Government Category deep dive.pdfPoppy Rodham
The document discusses how initial distrust in the Australian government during the COVID-19 pandemic shifted as the government took more decisive action and clear, transparent communications. Research showed that distrust was high initially but approval ratings increased dramatically to 65% as the government announced clearer policies and shared COVID-19 modeling publicly. The document provides recommendations around communicating clearly and consistently and building trust during a crisis.
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
MSLGROUPs latest survey of 8,000 Millennials across 17 countries reveals that they feel very differently from preceding generations about businesses’ roles in dealing with the world’s greatest challenges.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
3. DISTRUST IS NOW THE DEFAULT
Nearly 6 in 10 say their default tendency is to distrust
something until they see evidence it is trustworthy.
Another 64% say it’s now to a point where people are
incapable of having constructive and civil debates
about issues they disagree on.
2022 Edelman Trust Barometer
4. FAKE NEWS AND SOCIAL MEDIA
None of the major information sources are trusted as a
source of general news and information, with trust in
search engines at 59%, followed by traditional media at
57%, owned media at 43% and social media at only 37%.
2022 Edelman Trust Barometer
5. CONCERNS OVER FAKE NEWS BEING
USED AS A WEAPON IS NOW AT AN
ALL-TIME HIGH OF 76%.
2022 Edelman Trust Barometer
6. A FOCUS ON FEAR
Most notably, 85% are worried about job loss and 75%
worry about climate change. Moreover, no developed
countries believe their families and self will be better o
ff
in 5 years time.
2022 Edelman Trust Barometer
7. BUSINESS BECOMES MOST TRUSTED
At 61%, business is the most trusted institution, ahead
of NGOs at 59%, government at 52% and media at
only 50%.
Seventy-seven percent of respondents, however,
trust “My Employer," making the relationship between
employer and employee incredibly important.
2022 Edelman Trust Barometer
8. CEO:
TAKE THE LEAD
When considering a job, 60% of employees want their
CEO to speak out on controversial issues they care
about and 80% of the general population want CEOs to
be personally visible when discussing public policy with
external stakeholders or work their company has done
to bene
fi
t society.
2022 Edelman Trust Barometer
9. BUSINESS:
BE THE CHANGE
While business outscores government by 53 points on
competency and 26 points on ethics, respondents
believe business is not doing enough to address
societal problems, including climate change (52%),
economic inequality (49%), workforce reskilling (46%)
and trustworthy information (42%).
Across every single issue, by a huge margin,
people want more business engagement, not less.
On climate change, 52% say business is not doing
enough, while only 9% say it is overstepping. The role
and expectation for business is clear, and business must
recognize that its societal role is here to stay.
2022 Edelman Trust Barometer
10. THE TRUST TIPPING POINT
CORPORATE CARPE DIEM
This, right now, is one of those rare moments in time when all the right (and wrong)
forces come together, creating a perfect storm of opportunity. Today, businesses are
more trusted than the government, NGOs, and the media. NGOs have been holding
onto that crown for quite some time. But today, not tomorrow, next week, or next month,
we need our business leaders to step up and restore trust today.
TODAY societal leadership is now a central function of business leadership.
TODAY business leaders must take the lead in breaking a vicious cycle of distrust.
11. NEARLY
1OUT OF 2
RESPONDENTS
VIEW GOVERNMENT
AND MEDIA AS
DIVISIVE FORCES
IN SOCIETY
BUSINESS IS NOT
DOING ENOUGH
TO ADDRESS OUR
KEY SOCIETAL
PROBLEMS
48% 46%
Government Media
52% 49%
Climate
Change
Economic
Inequality
46%
Workforce
Reskilling
OPPORTUNITY
2022 Edelman Trust Barometer 2022 Edelman Trust Barometer
13. 72%
Of consumers say external factors such as in
fl
ation, social movements
and climate change are impacting their lives more than in the past.
The human paradox: Accenture
14. 60%
Of consumers say their priorities keep changing as a
result of everything going on in the world.
The human paradox: Accenture
15. 43%
Of consumers say technology advancements have complicated
their lives just as much as they have simpli
fi
ed things.
The human paradox: Accenture
16. Customers prioritize themselves
but want to e
ff
ect change for others
Even as up to 66% of consumers say their decision-
making is driven by their own needs, 72% feel they can
personally impact the world and their communities
through behaviors and buying choices.
Customers prioritize values
but not at the expense of value
More than half of consumers say the pandemic
motivated them to adopt a more sustainable lifestyle,
22 but up to 65% say price increases have led them to
select lower-cost brands on recent purchases.
The human paradox: Accenture
17. They’re taking things into their own hands
but also want companies to hold their hand
Though they are feeling newly empowered to make key
decisions on their own, as many as 67% expect
companies to understand and address their changing
needs during times of disruption
They care about their impact
but don’t know how to act on it
Nearly 70% of consumers are worried about the impact
of climate change on their lives24—but continue to
struggle to make sustainability a top priority over other
needs.
The human paradox: Accenture
21. THIS
MUST
DIE
It can be painless. It can be quick. In fact, the quicker the better.
But make no mistake, dead is what this hackery must become.
(Logo hidden with this random viking hat to protect the innocent)
22. (Logo hidden with this random viking hat to protect the innocent)
As marketers, we have to stop
making it easier on ourselves by
oversimplifying the highly nuanced
and complex personas of our
individual consumers.
Yes, this will take more work.
Connecting the dots will take more
time. But when you
fi
nd those
connections, they’re going to
resonate like never before.
24. The human paradox: Accenture
What matters most to consumers is severely
disconnected from what companies are actually doing:
The human paradox: Accenture
30. WHETHER FAMOUS OR INFAMOUS
WHOLE LOTTA WHITE DUDES UP THERE
(Just pointing out the obvious)
31. RISE OF THE
CELEBRITY CEO
The celebrity CEO is by no means an entirely new concept. Henry Ford. John D. Rockefeller. Conrad Hilton.
Lee Iacocca. Jack Welch. They made headlines through their actions, words, and massive personalities.
More recently, the likes of Donald Trump, Ted Turner, and Sir Richard Branson have taken this concept to new heights.
Especially Branson. He truly changed the game by building a brand and then developing products around it. And in
the process, he became synonymous with the Virgin brand. Hence, super celebrity CEO. And then Donald Trump
became President Trump and the game was changed yet again. President Trump also helped showcase why and how
today’s CEO can more easily reach celebrity status: social media.
Yes, we all have access to social media platforms. But we’re not all CEOs of major corporations. In
fl
uence is already a
tool at their disposal. Some of them just
fi
gured out that said in
fl
uence can reach far beyond the walls of their
companies. And social media platforms were the primary vehicle for spreading that in
fl
uence. Well, that and the
Celebrity Apprentice. Nonetheless, as a result, the role of the CEO has been signi
fi
cantly elevated in society. All CEOs
are now expected to have a voice and wield their in
fl
uence beyond the walls of HQ. People don’t just want them to do
so, they expect it. And this new dynamic isn’t changing anytime soon. It’s already the norm. Almost the status quo.
Meaning, if you’re a CEO of a Fortune 500 company, you’re a celebrity. Congratulations.
Now, here’s the caveat: This expectation comes with responsibility and accountability. Consumers Cleary want CEOs
and their companies to help tackle some of today’s most pressing challenges and issues. Global climate change.
Social and economic inequality. Workforce reselling as the entire business landscape continues to evolve. The good
news is … you just have to try. Give it your very best. Succeed or not, you’re making the e
ff
ort. And that’s what people
want to see. Of course, applicable and scalable solutions that lead to positive transformation are the endgame. But,
for now, don’t let that hold you back. You’re a CEO. Overcoming challenges are your bread and butter. So just get out
there and give it a go. Let consumers know what causes you care about, why they matter to you and your company,
and how you’ll be addressing them. Then … ask them to help. Now they’re o
ffi
cially on your team. Trust is established.
New brand advocates are created. Well played.
34. This is the outdated and malignant version of
corporate culture that must disappear from the
face of the Earth. It’s hard to imagine this notion
still exists. But it most certainly does. The ego
is a powerfully sneaky foe. Keep it in check and
change the dynamic for the better.
36. A trusting relationship is much easier to
establish when both parties feel like they’re
on a level playing
fi
eld. They each have the
same stake in the relationship. They can see
eye-to-eye. And it’s always easier to trust
someone when you can look them in the eye.
37. British Consumer
Stop hiding behind focus groups and
marketing hype, and speak to people
with an honest voice.
The human paradox: Accenture
39. Some of which will feel like the obvious no-brainers. But that’s the thing with some of the
obvious easy wins, we all know of them, but how often do we actually act upon them?
Other ideas may feel more challenging, somewhat herculean, even controversial. At least
one idea does. Regardless, this is a long game. Yes, get some trust points on the board
in the immediate future. Get as many as you can. But this is trust we’re talking about.
And it’s a highly skeptical crowd we’re trying to win over. Trust, by nature, is a long
game. It has no end. It’s eternal. Because trust can be lost a thousand times faster than
it was earned. Earn trust. Maintain trust. Further trust.
TRUST IS - UNEQUIVOCALLY - THE MOST VALUABLE CURRENCY IN PLAY.
AND THOSE TRUST RATES WON’T BE COMING DOWN ANY TIME SOON.
NINE TRUST
GENERATING IDEAS
40. The emperor can keep his or her
new clothes. But they should always
wear their customer’s shoes to work.
1
41. Better yet, forget about any notion
of acting like some entitled emperor.
Remember where that got Caesar?
1
42. Understand your consumer’s pain points.
Then treat those points like a villain.
A villain who kicks puppies.
2
43. To be clear, we make
puppy kicking villains go bye-bye
as quickly as humanly possible.
2
44. If the cause is important to you,
chances are, it’s important to your
consumers.
3
45. Pour everything you’ve got into it.
Invite your entire organization to be part of
the solution and go above and beyond in
enabling your consumers to become
active participants.
3
46. If the cause is important to your consumers,
declare all-out war on it.
4
52. Sadly, the professional politician is no longer in office
to solve actual problems. Their primary objective is
to get reelected.
5
53. It’s become a pathetic and divisive game.
That’s why they call it playing politics.
But in this game, nobody wins.
5
54. And neither will you or your company.
Politics are a toxic byproduct of corporate greed
and executive insecurity.
5
55. Do not indulge them. Do not enable them.
Do not allow them to fester and malign
your corporation.
5
56. Extinguish any hint of political gamesmanship
swiftly, publicly and with steadfast ferocity.
5
57. Internal politics will lead to a total erosion of trust within
your organization. And if your own people don’t trust
each other, how can you expect consumers to
trust anything from you?
5
58. The common phrase: You have to earn my respect.
My preferred version: You have to lose my respect.
6
59. I try to never start a relationship in neutral territory.
In most cases, it comes across as negative more than
it does neutral.
6
60. I opt for the positive approach by starting every
new relationship with immediate respect for others.
It’s visceral. People feel that. As a result,
they’re more likely to act in kind.
6
61. From there, actions mean everything. They always do.
The individual’s actions will determine whether they
lose my respect or earn even more of it.
6
62. And, for me, the more I respect someone,
the more willing I’ll be to walk through fire
for them.
6
63. But if I lose respect for you, well, a couple of things can happen.
Perhaps it’s just a blip. Respect can always be redeemed.
But if it’s a constant series of actions leading to a total
deterioration of respect, chances are, we won’t be
working together for long.
6
64. When it comes to your consumers, you can never have
enough empathy for them. Stemming from that, you will
want to bestow the highest levels of respect upon them.
Even though, you’ll likely, never meet 99% of them.
6
65. Rainbow your roundtable. As in, reap the benefits
of rich diversity throughout your organization.
Especially at the very top.
7
*Even in ancient mythology - all white dudes at the top.
66. If you’re sitting in the C-suite, ensure your inner circle,
your gallant knights in singing armor, reflect the diversity
of the world around you.
7
*Even in ancient mythology - all white dudes at the top.
67. A wealth of diverse backgrounds and life experiences
helps to inform more robust and well-rounded solutions.
Solutions for all of your present and future consumers.
7
*Even in ancient mythology - all white dudes at the top.
68. Furthermore, when your consumers can see
that your company’s leadership are comprised
of people that they can personally identify with,
you’re one step closer to Trust Town.
7
*Even in ancient mythology - all white dudes at the top.
69. Pick a fight with the biggest
bully on your block.
8
*Image of Donald Trump used due to his well-documented bullying tactics.
70. Is there an organization, a company, an executive
or leadership team you know of that plays
some seriously dirty pool?
*Image of Donald Trump used due to his well-documented bullying tactics.
8
71. Shady sales practices. Consumer misinformation.
Disregard for the environment. Utter neglect for equity
and equality in the workplace. Or they just straight-up
treat their employees like crap.
*Image of Donald Trump used due to his well-documented bullying tactics.
8
72. Any place or person come to mind?
Yeah? Good. Pick a fight with ‘em.
And do so publicly.
*Image of Donald Trump used due to his well-documented bullying tactics.
8
73. Here’s why:
- You’ll shine a light on some nefarious behavior
that needs to end.
- You’ll help consumers steer clear of bad companies
and big-time stressors.
- You may wind up getting a ton of resumes
from highly talented individuals.
- People love the person who stands up to the
playground bully.
- You’re not just doing the right thing,
you’re righting a wrong thing.
- That’s putting yourself on the line. That’s why
people love the person who takes on the bully.
*Image of Donald Trump used due to his well-documented bullying tactics.
8
74. There’s some interesting, yet fundamental, psychology
at work here. People want to get behind organizations
that do the right thing. That feeling intensifies when
you also take on those who do the wrong thing.
*Image of Donald Trump used due to his well-documented bullying tactics.
8
75. However, I get it. Not everyone likes to pick a fight.
Avoiding conflict is a human instinct. It could be seen
as an unnecessary distraction. Or even … unprofessional.
*Image of Donald Trump used due to his well-documented bullying tactics.
8
76. *Image of Donald Trump used due to his well-documented bullying tactics.
But I believe it’s an obligation. One to the business
community that’s helped you rise through the ranks.
Another to all the consumers who deserve better
from corporate America.
8
77. And, this part makes me feel a little dirty, it makes for
some wildfire press coverage. It’s sad, but conflict gets
covered. That’s not taking advantage of the system,
it’s just knowing what the system is.
*Image of Donald Trump used due to his well-documented bullying tactics.
8
78. Last and most important point here:
This must not be taken lightly. Only go after those who
you know, deep down to your core, are taking part in
malicious behavior. If you can check that box, then
it’s time to start throwing haymakers.
*Image of Donald Trump used due to his well-documented bullying tactics.
8
80. This point goes last on the list
not because it’s the least important,
but because it is the foundation from which all
endeavors must stem from and measure up to.
9
81. This, borrowing from Simon Sinek here, is your why.
My take, however, is different in that I believe you
must start and end with your why. It sets you off in
the right direction at the onset, but it should also
hold you accountable at the end of the day.
9
82. Understanding your why may indeed feel
like a daunting task. It appears so deceptively
simple. Yet, the simplest, most fundamental
aspects of our existence can often be our
most vexing.
9
83. In this case, that challenge is magnified because
understanding is merely the first step.
Once understood, it must be etched in stone.
Making it timeless, foundational, permanent.
Then it must be taken to the tallest mountaintop
and proclaimed for all the world to hear.
9
84. Scary? Maybe. Probably.
There are those rare self-actualized individuals
who instinctively understand their purpose from
day one. My grandfather was one of those rare
individuals. I’ve always marveled at that.
And at him.
9
85. Nonetheless, scary as it may seem,
I can’t think of anything more important in life.
To understand your purpose. Of course, your
purpose as an individual can project onto
your company’s purpose.
9
86. My situation? Well, in part, I’m putting this
together to better understand my purpose.
Sometimes, over time, we get a little lost.
It happens. But when it does, we ought to
take the time and put forth the effort
to find our way.
9
87. There’s nothing wrong with getting lost.
I think it’s necessary. Especially as a creative
professional. If you don’t get lost, how on Earth
will you find a new way? You won’t. You’ll just plod
along the same beaten-down path, spitting out
carbon copies of what’s been done before.
9
88. The trick lies in ensuring you don’t remain lost.
Stumbling along blindly. Or worse yet, coasting.
Setting the cruise control. Taking your hands
off the wheel and letting life unfold at will.
9
89. If you wake up in the mornings thinking:
Why am I still doing this? What’s the point?
Does any of this matter? Is this meaningful?
I suggest you hit the brakes and pull off the
life highway.
9
90. Life isn’t going anywhere. But you’ve only got one.
There are no dress rehearsals. So take the time
it takes to make the one you’ve got feel like
you’re getting the most out of it.
9
91. And, I think, the best way to do that is by
understanding why you’re here in the first
damn place. Why. Your why. Your purpose.
Your only true north.
9
92. Know it. Set it in stone. Share it with the world.
And now that your true north is once again restored,
you can go about serving your company and your
consumers with renewed ferocity, meaningful
intent and highly focused effort.
After all, when you know why you’re doing
what you’re doing, you’ll really know why
Consumers can and should trust you.
9
93. And here’s the super obvious part that
oh-so easily gets overlooked:
When you know why you’re doing what you’re
doing, you’ll really know why consumers can
and should trust you. Now that you know why
you just have to show them how.
Deeds, not words.
9
95. AUTHOR:
Matt Walker is a creative director with more than two decades of agency experience.
His greatest accomplishment is realizing the tremendous power of generating trust.
Also, maintaining a great sense of humor. Oh yeah, and being a dad.
CONTACT:
mattythinks@gmail.com
MattWalker.net
That’s right, dot net. Keeping it old school in cyberspace.