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IAB Europe
Advertiser Mobile Audit
Report
September 2016
Table of contents
IAB Europe Advertiser Mobile Audit Report
Page 2
1. Introduction
IAB Europe Advertiser Mobile Audit Report
Page 3
2. Methodology
IAB Europe Advertiser Mobile Audit Report
Page 4
3. Participating IABs
IAB Europe Advertiser Mobile Audit Report
Page 5
4. Summary of key findings
IAB Europe Advertiser Mobile Audit Report
Page 6
IAB Europe Advertiser Mobile Audit Report
Page 7
5. Retail
IAB Europe Advertiser Mobile Audit Report
Page 8
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3. Summary of key findings
IAB Europe Advertiser Mobile Audit Report
Page 9
IAB Europe Advertiser Mobile Audit Report
Page 10
IAB Europe Advertiser Mobile Audit Report
Page 11
IAB Europe Advertiser Mobile Audit Report
Page 12
IAB Europe Advertiser Mobile Audit Report
Page 13
6. Finance
IAB Europe Advertiser Mobile Audit Report
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Page 14
3. Summary of key findings
IAB Europe Advertiser Mobile Audit Report
Page 15
IAB Europe Advertiser Mobile Audit Report
Page 16
IAB Europe Advertiser Mobile Audit Report
Page 17
IAB Europe Advertiser Mobile Audit Report
Page 18
IAB Europe Advertiser Mobile Audit Report
Page 19
IAB Europe Advertiser Mobile Audit Report
Page 20
IAB Europe Advertiser Mobile Audit Report
Page 21
IAB Europe Advertiser Mobile Audit Report
7. Data tables
Page 22
IAB Europe Advertiser Mobile Audit Report
Page 23
IAB Europe Advertiser Mobile Audit Report
Page 25
IAB Europe Advertiser Mobile Audit Report
Page 25
IAB Europe
CONTACT
Business Programmes Manager
ABOUT IAB Europe
@iabeurope
/iab-europe
www.iabeurope.eu

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IAB Europe Advertiser Mobile Audit 2016