Jonathan Brake is a strategic business and leadership coach who founded In2Great, a company that provides coaching, training, and mentoring to business leaders and executives. In2Great's services include leadership academies, round tables, workshops, and coaching to help clients rapidly develop leadership skills and achieve measurable business results. Jonathan has over 20 years of experience in marketing, business ownership, and executive coaching. He works with clients globally to improve business strategy, culture, relationships, and communication.

1. Introducing Jonathan Brake
Strategic Business / Leadership Coach
Master – Advertising and PR
BA – Political Science and Population Studies
Coaching Certification
I’m all about people in the process…
Visit https://youtu.be/EqO8Utnx7GI
to see a visual introduction of Jonathan Brake and In2Great
PO Box 2524
Hendersonville NC 28793
Phone: +1 424 456.0734
Email: jonathan@in2great.com

2. Introduction
In2Great Overview
In2Great is a catalyst to business and their leaders who want to quickly and consistently
grow in their ability to lead and produce winning results around them.
Vision
We are all about building better leaders. We are known for going deeper, travelling further,
building lasting relationships with the great, and emerging leadership in Corporate America.
Mission
To provide world class leadership coaching, training and mentoring to clients.
Through a series of programs and other services, In2Great are experienced in helping
business and their leaders to rapidly develop providing measurable results in performance
and satisfaction.
Co-creation of these outcomes and results are fostered in a variety of uniquely-designed to
work for In2Great clients. The company provides specific tailored programs to clients
based on our four core offerings centering around our flagship Leadership Academy.
I2G Academy
We are constantly approached by businesses who are not sure how to really build out a
great leadership program. The I2G Academy is the answer. We work with you to build out
leadership programs in house using our skilled team of trainers, facilitators and coaches.
I2G Round Tables
Round Tables are a great way to get a peer group together to collaborate on winning
outcomes. These can be developed within your business as a peer to peer activity, or
across a range of businesses bringing insights from other industry.
I2G Workshops
Workshops serve two great functions; one is to provide consistent training with consistent
language to your teams, the other is to forge a relationship between I2G and the client for
future coaching. Our workshops cover a range of disciplines, depending on your
requirements.
I2G Coaching
You know that feeling? You hae been in a fantastic seminar, learned valuable tips and tools
but work beckons and back in the grind things go swiftly out the door. Coaching, mentoring
and accountability make the other programs really stick
In2Great is based in Toledo OH with offices in North Carolina. The business principals are
Bob Borchert (founder) ans John Gibson with Jonathan Brake joiing the team in 2016.

3. Jonathan Brake - Principal
Jim Collins in Good To Great talks about “first who then what”.
The challenge for business is aligning these two elements. I say it’s all about people in the
process. I am about aligning who and what.
Ever wondered how your team could get along better with customers and each other? Ever
thought how you could accelerate and deepen your business with key clients and partners
whilst emphasising your identity or uniqueness?
Improving and expanding both personal & corporate relationships whilst emphasising a unique
culture is the key to my passions.
Over a 20 year career I have used these skills in my own businesses, as well as my industry
roles throughout Australia and around the world. Connecting and helping hundreds of
businesses globally in things like developing business strategy, understanding and building out
their culture, and delivering tactical and leadership coaching.
I specialise in coaching and consulting to executive teams and entrepreneurs globally on how
to focus on strategy, build out brand and business culture, improve business relationships and
communicate for effect, that of course drives profitability.
I've always been intensely curious about how people get along, and progress in the world
which is why I studied political science & sociology at one of Australia’s leading universities, and
further supplemented this with a Masters in Advertising and PR.
My early career as a marketing consultant and founder of several marketing focused
businesses expanded on this in the rough and tumble of the competitive marketplace.
My business, communication & marketing skills were recognised by numerous board &
executive positions including Australia’s peak small business lobby group where I engaged with
politicians, senior bureaucrats and large corporate on many sensitive issues.
I guess the real deal is that whilst developing businesses and working with thousands of
people, on a daily basis, I began to formulate the opinion that business is quite personal, and
evolved my coaching from the people into the process.
Further expanding my skills into life coaching, today I sit alongside company founders, senior
executives and entrepreneurs globally guiding them in improving both their own and their
team’s skills & performance, directly improving their bottom line. My clients range from start up
businesses right through to companies turning multi $bn revenues.
In late 2015 I connected with the team of In2Great and moved with my family to the US in
January 2016 to persue more business opportunities in the US where I already had business.
If you're ready to improve yoursefl and your business bottom line through your people and what
you do, then I would love to work with you.
Enjoy!
Jonathan Brake
Principal
In2Great

4. Experienced Services Provided
At In2Great we offer a range of solutions for our clients that help them become more strategic
in their markets. Following are list of solutions we can provide, however we want to take the
time to meet with you and hear your story – to see how we can help.
Coaching – one to one and group
- Business coaching
- Executive coaching
- Coaching sales teams
- Evolving your culture
- Discovering your why and building a strategy around it
- Executive round tables
- Internal leadership groups
Strategy
- Strategic Discovery
- Executing business strategy
- Setting setting audacious and actionable goals
Workshops – Facilitation
- Building trust in teams – behaviour and conflict
- Understanding my role in conflict
- Engaging our culture
- Setting audacious goals and actionable goals
- Building a leadership team of coaches
- Management training
- Sales team communication
- Aligning your external communication
- Personal communication skills
- Many more…
I2G Leadership Academy
Tying this all together is the I2G Leadership Academy.
We work with some clients, on an ongoing basis to provide all their leadership discipline, if they
are struggling to run it in house. We effectively become part of your team to help you engage
your people and grow your current and next generation of leaders.