Rico Peña is an entrepreneur, author, speaker and consultant who has started 4 successful companies. He specializes in consumer trends, human behavior and developing exceptional client experiences. Rico provides strategic consulting, sales training boot camps and workshops to help individuals and companies increase profits, productivity and results. He is currently the CEO and founder of Pena Global, which helps organizations improve sales, reduce stress and create viral desire for their products.

1. ~
Clarity ● Purpose ● Execution

2. Rico Peña!
Rico has combined his entrepreneurial spirit and the simple understanding of providing the client’s
needs into a methodology applied today by some of today’s biggest companies, chambers, and fastest
growing direct marketing businesses.
Rico is a specialist in the field of consumer trend, human behavior and an expert in developing
exceptional client experiences that generate positive word of mouth. He is a highly sought-after bilingual
trainer, speaker, and consultant. He has started 4 successful companies and joint ventures since 1983,
he has supervised and built sales teams in the retail. corporate, banking and real estate arenas as well
as provided strategic consulting to over 50 companies and thousands of individuals.
He is the author of the book The Client Nation: Their Perception, Your Profits. His 3 day sales boot
camps and workshops have provided many individuals and companies from around the world the clarity
and direction they need to increase profits, morale, outrageous client loyalty and measurable results in
their bottom line.
Rico is currently the CEO and founder of Pena Global a behavioral sales and communication firm
dedicated to helping individuals, organizations and corporations reduce stress and increase productivity,
improve sales conversions and creating a viral desire for their product or service.
He has been awarded the Outstanding Georgia Citizen and Honorary Lieutenant Colonel award by
Georgia’s former Secretary of State, Max Cleland.
Rico has also appeared in the 2009 People to Know Magazine. He was also honorably discharged with
accommodations after serving from 1989 to 1995 in the United States Marine Corps. Rico is a dedicated
father of two and a loving husband. He currently resides in Atlanta, GA
To contact Rico for speaking, on site training or boot camp information email him at
rico@ricopena.com or visit www.theclientnation.com for more information.

3. Andi Peña!
Andi Pena is the founder of The Sounding Board. While earning a Masters degree in
counseling, Andi was eager to go into the world and practice what she loves doing; helping
others overcome the challenges they face in life and business. The more research Andi did
about finding a job after completing her degree, she noticed that there was a “hole” in the
market place for women to get the tools and skill-based training they needed to succeed.
”It was then that she decided to create The Sounding Board. A safe place to vent, reframe
thoughts, create clarity and confidence for any aspect of life. Andi uses her consulting and
human behavior expertise to help people everywhere to overcome the mental barriers that
keeps them from reaching their full potential and ultimately personal and business
successes. Andi states, “I look forward to helping individuals turn their dreams and passions
into a flourishing and thriving business. Every one needs a sounding board, let me be
yours.
” Experience:• Owned a global flooring business
• Owned, one of the top Martial arts studios in Atlanta
• Masters degree in counseling
• Bachelors degree in hotel and restaurant management
• Certified human behavior consultant
• Black belt in American karate
● Executive trainer and mentor
• Renowned personal trainer for women
• Mother of two and loving wife
To contact Andi for a free evaluation email her at andilwc@aol.com

4. Powerful
Presentations
Pace + Priority
= Profits
Communication that sells
From Contact to Close Tactical Phone Sales Training
· Build rapport with the gate keepers and decision makers.
· Eliminate the fear of prospecting.
· Conquer closing even the most skeptical buyer.
· Eliminate the anxiety of inconsistent cash flow through total target market mastery
· Become a master for the complete sales cycle and lead generation
• Master generating higher conversations on the phone
For more information on executive coaching, on site training or for a speaking engagement call
Rico at 770-616-8080 or email him at rico@ricopena.com

5. Boot camps offered at our facility or costumed and delivered on site:
• Consultative relationship sales training: create more sales, in less time with higher profits
• Behavior & Body language training: for improved sales, employee performance, leadership
and communication (earn a certification in applied behavior analysis)
• Employee Engagement for today's managers: Learn how to hire, train and develop a culture of committed
employees that take ownership and pride. Find and maintain top talent. Improve performance and loyalty
Executive Coaching
Executive coaching: We asses your needs and work with you to discover where you are and where
you want to go. We will then create a custom plan that will take you step by step to accomplish your
desired results. We are with you every step of the way guiding and coaching you on how and when to
implement the plan, stay accountable, grow and exceed your vision.
Executive coaching available for sales, presentation skills and personal & business development
Provided on site, over the phone or SKYPE
© copywright 2009 Pena Global, LLC Copies are prohibited without consent 770-616-8080

6. “Regardless of where you start, or where you are now in your career, Rico Pena will empower you to take the next step. A master of
communication and marketing, Rico has assembled an incredible team at the Speakers Vault to help you package yourself with an irresistible
image. Rico has unique insight to see the final product and create the step by step process to put your business on top. Check out the
Speakers Vault and TSVLive. It’s your first step towards ultimate success.” January 8, 2009
Dawn Pici, Owner, Pici & Pici Inc
“Rico is one of those special individuals that you definitely want to work with. He deeply listens to and focuses on your needs. I have rarely
worked with such an outstanding person and would give him my highest recommendation to anyone seeking the services that Rico
provides.
Steve and Pricilla CEO ,Founders The Goal Getters
“When you need someone that can get results and you can count on them, Rico is the go-to-person I always look to first. His new venture,
the "Speakers Vault" is the homerun of business. Expect Rico to be your friend and your growth link! He is mine...”
George Ishee, CEO, Small Steps to Big Results (ss2br)
“Rico is an innovative, knowledgeable and personable business marvel with strong marketing insights. His creativity, drive and foresight
to continually develop successful start-up businesses are inspiring. Rico’s business success is a great model for what Zig Ziglar’s says:
“If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want.” Rico
continues to thrive personally and professionally because he knows how to help others achieve greatness.” January 13, 2009
Michelle Stidwell, Professional Trainer, Coach, Consultant & Independent Contractor, Knowledge Works Group
“Rico and I met and discussed our goals. We stayed in touch and I hired him to help me organize and spend my time on the task that
will generate the best results/profits/income. I own 3 companies and 1 company needed immediate attention. After one all day
session, Rico has done a tremendous job getting the employees of the company focused on the things that are needed to generate
growth and profits. I have seen a big difference in attitude, performance and cash flow. I recommend him for directing a company
and/or individual to move to the next level.”
Jack Murphy. CEO American Solutions for Business

8. Custom on site training
Results
Driven
Employee
Increase
Your
ROI
Engagement
Sales
Training
Onsite
Corporate
Performance
Total
Target
Market
Mastery
Inspiring
your
internal
client
Strategy/Training/
Execution
Visit www.theclientnation.com for more information or
call Rico @ 770-616-8080

9. Results Driven
Sales Training
BOOT CAMP
Custom onsite training for sales,ı Employee Engagement ı
management & employee performance ı Trainingı
Sales Training ●Team Dynamics ●Communication Skills

10. Contact us for pricing or consultation
Rico Peña
email: rico@ricopena.com
cell: 770-616-8080
web: www.theclientnation.com