The document summarizes the codes and conventions found in the dance-pop music video for "I Want You To Know" by Zedd featuring Selena Gomez. It discusses the main elements of dancing, bright colors, sexualization of the female artist through makeup and revealing outfits, and the use of direct address shots, close-ups, and mid-shots. Screenshots from the music video are provided as examples to support each code or convention discussed.

1. I WANT YOU KNOW TO
KNOW: DJ ZEDD FT. SELENA
GOMEZ
KEY CODES AND CONVENTIONS

2. DANCING.
• In this music video, the main code and convention in the sub-genre Dance-Pop which is dancing was
implemented very well which made it a good deconstruction. Here are some screenshots from the
video showing this. Here you can see screenshots from the music video showing my main artists
dancing in a club.

3. COLOUR.
• The second most important code and convention in my sub genre is colour, in my deconstruction video,
there are many scenes where colour is implemented which made it a good video to deconstruct. Here
are some screenshot to quantify my findings. In these screenshots, you can see that this video used
light and effects to create a bright and eye catching colour scheme. (dancing and colour effectively
make up the mis en scene for dance-pop)

4. MAKEUP AND SEXUALISATION
• Another key component of dance-pop music videos is how they sexualize women and but a lot of work
into the hair and make-up to make the artist ’picture perfect’. Here are some representations in from of
screenshots of how this was implemented in the video I deconstructed. The first two screenshots show
her full face of makeup to make her have the ‘picture perfect’ look and the second show her wearing a
very low cut top when aligns to the sexualisation part of the codes and conventions.

5. SHOT TYPES
• Last but not not the least, one of the main codes and conventions I would like to talk about is the shot
types using in Dance-Pop. The main form is direct address because there is usually lip sync implemented
which mean the artist looks directly at the audience and sings. They also tend to use a range a mid-
shots, wide shots and close ups. Here are examples from my deconstruction video. In these screenshots
below, you can see a medium close up, a mid shot and a low angled mid shot. In the first one you can
see the direct address as she’s lip-syncing.