This document provides initial ideas for music videos for three songs. It suggests that a video for "Pump up the Jam" by Techtronic could replicate the bright, colorful style of the Madeon "Pop Culture" video through costuming and greenscreen location changes. A video for "Palm of my Hand" by Hello Operator may be easy to produce since the band is local, but the lyrics lack poignancy for a narrative video. Locating the dancer center frame and changing locations simply could provide the formula for a dance video to "Pump up the Jam."

1. Initial Ideas

2. Artist: Techtronic
Song: Pump up the jam
Genre: EDM
With a bright and colourful video this would be an excellent choice. There are no shots
with instruments and the video relies largely on a matched cutting rhythm. A similar
style could be replicated by wearing clothes from the 90s and a greenscreen. A good
thing about dance videos is the simple formula. For this I would have the subject
(dancer) centre screen carrying out a choreographed move at a fixed distance from the
camera, then change locations. This is what the finished product should look like.
Madeon –
Pop Culture
(Dance Video)

3. Artist: Hello Operator
Song: Palm of my Hand
Genre: Rock
I wanted to do a video for this song
because they are local therefore getting
them to appear in the video would be
relatively easy. The song itself has very
distinct sections which would help us
when planning the different stages of
the narrative within the video. The issue
with this song is the lyrics aren’t
poignant enough to put a visual side to.