I want you to know
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The document summarizes the codes and conventions found in the dance-pop music video for "I Want You To Know" by Zedd featuring Selena Gomez. It discusses the main elements of dancing, bright colors, sexualization of the female artist through makeup and revealing outfits, and the use of direct address shots, close-ups, and mid-shots. Screenshots from the music video are provided as examples to support each code or convention discussed.
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Question 2 evaluationwithpics
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Elements of branding and visual consistency were important across the artist's three media products. A recognizable font, the color yellow for text, and themes of nature and black and white filters were carried over from the music video to the album packaging and website. This consistency in visual elements helps to clearly identify the artist and her brand across all of her work.
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The student created a music video, album, and advertisement for an alternative rock band that all shared a consistent dark purple color theme. While the album cover was brighter than the video to stand out on store shelves, both used a purple color scheme and distorted imagery to match the genre. The advertisement also featured the band against a purple background to tie it to the video and album. Ensuring all ancillary materials worked together through shared visual elements was vital to effectively marketing the band and its music to the appropriate audience.
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Codes and convenntions of music video
This document discusses codes and conventions in music videos. It defines codes and conventions as techniques and aspects used across media genres to provide structure and familiarity for audiences. It notes codes and conventions help ensure videos fit their genre and audiences understand them as expected. The document then covers various technical, symbolic, camera, editing, sound, mise-en-scene, props, lighting and genre-specific codes and conventions used in music videos.
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This document provides a plan for the performance portion of a music video. It will show the main artist performing the song in a studio, filmed in the TV studio at CCN. The studio space will be made to look simplistic with a white backdrop and floor, microphone, stand, and lights. Three cameras will be used to capture the performance from various angles, including long shots, mid shots, close ups, and low angles to make the artist look empowered. Including performance footage alongside the narrative is important for the target rock music audience.
Fmp pre proposal
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1) They often show fragmented or close-up shots of the human body rather than presenting it in its entirety to direct attention to specific parts that capture emotion.
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Evaluation question 1
The document discusses the media product's use of conventions of real music videos. It summarizes how the song and music video style fits trends in EDM genres. Footage was captured of a friend training for sailing to fit a motivational theme common in EDM videos. Color correction, effects, and letterboxing were used to achieve the visually beautiful look of industry videos on a limited budget. Overall, the media product challenges conventions by telling an original conceptual narrative rather than just being a performance-based video.
Question 1
The document discusses the conventions of music videos in the house genre and how the student's music video project adheres to and develops these conventions. Specifically, it discusses how the video uses close-ups, long shots, and establishing shots of the artist to promote them, as is typical in house music videos. It also adheres to conventions regarding costume, lighting, settings, and fast-paced editing to match the upbeat music. Iconography like stereos and watches are used to further the narrative and represent themes of dance and friendship common in the genre.
A2 Media Studies (Music Video) - Evaluation Question 1 Part 1
This document discusses the codes and conventions of music videos. It defines codes and conventions as techniques used to construct meaning. It then examines several common technical and symbolic codes and conventions, including camera shots/angles/movement, editing/special effects, sound, and mise-en-scene elements like costume, lighting, makeup, props, and setting. Specific music video examples are provided to illustrate each convention. The document aims to analyze how a music video may use, develop, or challenge these typical forms and conventions.
Shoop forms & conventions
The document discusses various techniques used in music videos to showcase artists and build their public image or "star image." It analyzes the 1980s hip-hop video "It's Tricky" by Run DMC as an example. Close-ups and zooms of the performers are used to give the audience a sense of the artists and genre. Narratives, symbolic imagery, costumes, camera work, editing techniques, and lighting are also discussed as ways to convey genre and build an artist's unique style and persona to attract target audiences. Examples are given from the documenter's own music video for the song "SHOOP" to illustrate how these techniques were applied.
Shoop forms & conventions
The document discusses various techniques used in music videos to showcase artists and build their public image or "star image." It analyzes examples from 1980s hip-hop videos like "It's Tricky" by Run DMC. Close-ups, zooms, and artistic camerawork like canted angles were used to promote the artist and give a sense of their style and genre. Narratives in videos like "Love the Way You Lie" by Eminem create a connection with audiences and reveal an artist's personality. Lighting is also discussed, with conspicuous lighting detracting from the scene, while more subtle lighting as seen in the original "SHOOP" video helps set the right atmosphere.
Eval q 1 (1)
The document discusses the conventions used in creating a music video for the artist Ellie Goulding.
It summarizes the use of costumes, props, locations, camera techniques, editing techniques, representation of the female artist, links between visuals and lyrics, and target audience.
The music video draws on conventions from Ellie Goulding's own music videos, such as casual costumes, lack of props, studio and outdoor locations, shot types including close-ups and panning shots, editing on the beat of the music, representing the artist's energy, and targeting a young female audience.
Creative critical reflection
Neha Faisal directed a music video for the song "Smile" by Mikky Ekko for her A-level media studies portfolio. The video tells the story of a photographer who finds happiness through capturing others' smiles in photos. Faisal drew on conventions of narrative and performance from other pop music videos. She used various camera shots and movements common in the genre to relate the protagonist's emotions and advance the story. Faisal incorporated consistent design elements like font, color scheme, and imagery to create a sense of branding across the video, digital packaging, and accompanying webpage. She utilized software, hardware, online platforms, and social media to produce, edit, distribute, and promote the video as a real media
Indie pop codes and conventions
The document discusses conventions in indie pop music videos. It notes that performance is key, with most shots focusing on close-ups and group shots of bands performing with high energy. Narratives are also common and can be linked to song lyrics. Specific to indie pop, lip syncing, dance performances, using actors instead of artists, and storylines are discussed as conventions. Cinematography employs various shots and camera movements. Editing typically matches song pace but some use abstract techniques. Mise-en-scene tends to be simplistic with accessible locations and costumes enhancing the music rather than aesthetics. Examples are provided to illustrate conventions.
Codes and conventions of a music video
Codes and conventions are the rules and techniques used in music videos to ensure the visuals clearly represent and are understandable in relation to the song lyrics. They can be divided into technical codes, like camera angles and editing, and symbolic codes, which convey meaning through expression. Music video conventions include characters, setting, props, costumes, lighting, sound, and camerawork. These visual elements help set the mood and genre of the song to engage audiences.
Video inspirations mood_boards-4 new
This document discusses ideas for different elements of a music video, including genre, type, setting, characters, and camera shots. It notes that the music video will draw from genres like grime, R&B, indie, and pop. It will include both performance and narrative elements, using editing to cut between the two. Settings will be realistic locations like houses and cities. Characters will include a male grime artist and a female artist from another genre. A variety of camera shots like close-ups, low angles, and establishing shots will be used.
Codes and Conventions of Music Videos
Codes and Conventions of Music Videos Including:
Editing Techniques
Style
Camera
Stereotypes
Sound - Diegetic and Non Diegetic
Mise En Scene - Lighting, Props, Costume, Hair and Makeup, Setting/Location, Colours
Creative critical reflection
- The document describes a music video and accompanying promotional materials created by the author for a course. It includes the director's notes on the concept and storyline of the music video, an analysis of the designed digipak, and discussions of how conventions were used or challenged in the video. Various technologies like cameras, editing software, and online platforms were integrated into the project.
Evaluation question 1
The document discusses how the student's music video uses, develops, and challenges conventions of real music videos. It summarizes how the student filmed establishing shots to look like early morning using color correction presets. It also discusses how the student achieved shots of the protagonist training outside by adding similar color corrections. The student included letterboxing and other techniques to make the video look professional. Overall, the student developed the concept of a motivational training theme to fit the electronic music genre, challenging conventions by not directly relating to the song lyrics.
Media evaluation
Here are the key ways I used new media technologies in the construction and research, planning and evaluation stages of my project:
Construction:
- Used a Sony Handycam to film all footage for the music video. The camera allowed me to capture high quality video.
Research:
- Researched existing music videos online to understand conventions of the genre. This helped inform my creative choices.
- Analyzed music videos on YouTube to break down techniques used.
Planning:
- Created storyboards digitally using an app to plan shots and scenes. This helped with organization.
Evaluation:
- Created an online survey using Google Forms to gather audience feedback. This provided valuable insights.
- Used
Shoop forms & conventions
This document discusses various forms and conventions used in music videos to convey meaning and build an artist's image. It analyzes the music video for "It's Tricky" by Run DMC as an example that uses zooms, close-ups, and artistic camera work to showcase the performer and demonstrate the hip-hop genre. The document also examines LL Cool J's "I Need Love" for its use of symbolic imagery and camera techniques to represent the era and artist's style. Finally, it considers the original "SHOOP" music video for its strategic lighting that enhances the atmosphere without drawing attention away from the content.
Evaluation 1
This document discusses conventions used in music videos. It notes that an important convention is showing a connection between the song lyrics and the visuals in the video to help tell a narrative. Common conventions include close-ups of the artist, editing to the beat, and lip-syncing. The genre of indie/pop often uses conventions like lip-syncing, narrative storylines, low-budget locations, and natural makeup/costumes. The presentation will show screenshots from the author's video and explain how they used or challenged various conventions discussed.
Question one evaluation
This document discusses the conventions of indie pop and R&B music videos and how the author's music video followed or challenged those conventions. It begins by outlining some typical elements of indie pop and R&B music videos such as lower production values, live performances, narrative storytelling, and sexualization of characters. It then analyzes how the author's music video for the song "Thinking of You" incorporated conventions like close-ups, slow motion, and layering videos while also subverting conventions by not oversexualizing characters and featuring various unique locations. The document concludes by discussing the conventions of indie pop/R&B album digipaks and how the author's digipak design fits those conventions with a close
Muisc Video: Codes and Conventions
This document discusses codes and conventions in music videos. It defines codes and conventions as systems that create meaning in music videos. There are technical codes like camera angles, shots, and editing, and symbolic codes like mise-en-scene involving props, costumes, and locations. Codes and conventions allow audiences to be familiar with genres and understand music videos. Technical elements like camera shots, movements, and angles construct meaning, as do symbolic elements of mise-en-scene like props, colors, locations, and facial expressions. Editing, lighting, and sound are also important technical codes that construct meaning and relate the visuals to the music.
Question 1
This document discusses how the student's music video project develops and follows conventions of real music videos. It analyzes elements like themes, characters, artists' representation, locations, theory, editing, cinematography, lighting, costumes, and sound. Conventions from the R&B genre are examined in other artists' music videos and applied, such as themes of drinking and smoking, close-ups of the artist, and pacing editing to the song. Overall, the document aims to show how researching conventions allowed the student to create an authentic music video that will appeal to audiences.
Conventions of a pop video most girls
The document discusses conventions used in music videos, focusing on Hailee Steinfeld's "Most Girls" video. It describes various camera shots (mid shots showing the artist's torso, long shots showing their full outfit), angles (high angles making the subject seem submissive, eye level as a normal view), and editing techniques (jump cuts, CGI effects, transitions between clips). Sound is also discussed, distinguishing between diegetic sounds from the video and non-diegetic music. Mise-en-scene elements like lighting, props, costumes, hair/makeup, location, and color are chosen to suit the artist's style and genre of music.
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I want you to know
- 1. I WANT YOU KNOW TO KNOW: DJ ZEDD FT. SELENA GOMEZ KEY CODES AND CONVENTIONS
- 2. DANCING. • In this music video, the main code and convention in the sub-genre Dance-Pop which is dancing was implemented very well which made it a good deconstruction. Here are some screenshots from the video showing this. Here you can see screenshots from the music video showing my main artists dancing in a club.
- 3. COLOUR. • The second most important code and convention in my sub genre is colour, in my deconstruction video, there are many scenes where colour is implemented which made it a good video to deconstruct. Here are some screenshot to quantify my findings. In these screenshots, you can see that this video used light and effects to create a bright and eye catching colour scheme. (dancing and colour effectively make up the mis en scene for dance-pop)
- 4. MAKEUP AND SEXUALISATION • Another key component of dance-pop music videos is how they sexualize women and but a lot of work into the hair and make-up to make the artist ’picture perfect’. Here are some representations in from of screenshots of how this was implemented in the video I deconstructed. The first two screenshots show her full face of makeup to make her have the ‘picture perfect’ look and the second show her wearing a very low cut top when aligns to the sexualisation part of the codes and conventions.
- 5. SHOT TYPES • Last but not not the least, one of the main codes and conventions I would like to talk about is the shot types using in Dance-Pop. The main form is direct address because there is usually lip sync implemented which mean the artist looks directly at the audience and sings. They also tend to use a range a mid- shots, wide shots and close ups. Here are examples from my deconstruction video. In these screenshots below, you can see a medium close up, a mid shot and a low angled mid shot. In the first one you can see the direct address as she’s lip-syncing.