Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai...Saiful Hidayat
Adalah materi sharing saya pada acara CSR (Corporate Social Resposibility) TELKOM-Republika yang dilaksanakan pada tanggal 24 Maret 2010 di Pondok Modern GONTOR - PONOROGO
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
Outlook 2010 new features review. Email-to-SMS solutions. Have I drowned my laptop? Insurers take a sideways look at Facebook. De-crapify your PC. Q&A: How to write our online handbook? Clicks of the Trade - Banish browser mixed-content security warnings
Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai...Saiful Hidayat
Adalah materi sharing saya pada acara CSR (Corporate Social Resposibility) TELKOM-Republika yang dilaksanakan pada tanggal 24 Maret 2010 di Pondok Modern GONTOR - PONOROGO
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
Outlook 2010 new features review. Email-to-SMS solutions. Have I drowned my laptop? Insurers take a sideways look at Facebook. De-crapify your PC. Q&A: How to write our online handbook? Clicks of the Trade - Banish browser mixed-content security warnings
Information Services and Web 2.0: New Challenges and Opportunities. Yasar Tonta
Electronic Library: International Scientific Conference, Belgrade, September 25th-28th, 2008 –Summary book- Ed. By A. Vranes, L. Markovic & V. Crnogorac. Belgrade, 2008.
State of the Content Industry and Opening Scott Abel
The opening remarks at the 10th Annual LavaCon Conference on Digital Media and Content Strategies in Portland, October 7-9, 2012. All typos are my own and cannot be reused without advanced, written permission. :)
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
This presentation was presented at BNO Spellbound Amsterdam in march 2011 and dives into the subject of Meta Products. It explains what Meta Products are and how they can be designed. The introduction contains some portfolio cases of Booreiland.
Richard Robinson, Industry Leader, Google presents on:
The Acceleration of Everything and Joel Harrison, Editor, B2B Marketing takes you through the B2B 'Benchmarking Report: Lead Generation and Nuturing'.
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
Case Study: Building a Long Term Strategy for Mobile
Presented by: Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire
Xavier will share lessons learned and quick wins that demonstrate how pharmas may embrace mobile as part of their integrated marketing and communications platform. He will also discuss why it is very important to build a long term mobile strategy.
www.bdionline.com
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Information Services and Web 2.0: New Challenges and Opportunities. Yasar Tonta
Electronic Library: International Scientific Conference, Belgrade, September 25th-28th, 2008 –Summary book- Ed. By A. Vranes, L. Markovic & V. Crnogorac. Belgrade, 2008.
State of the Content Industry and Opening Scott Abel
The opening remarks at the 10th Annual LavaCon Conference on Digital Media and Content Strategies in Portland, October 7-9, 2012. All typos are my own and cannot be reused without advanced, written permission. :)
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
This presentation was presented at BNO Spellbound Amsterdam in march 2011 and dives into the subject of Meta Products. It explains what Meta Products are and how they can be designed. The introduction contains some portfolio cases of Booreiland.
Richard Robinson, Industry Leader, Google presents on:
The Acceleration of Everything and Joel Harrison, Editor, B2B Marketing takes you through the B2B 'Benchmarking Report: Lead Generation and Nuturing'.
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
Case Study: Building a Long Term Strategy for Mobile
Presented by: Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire
Xavier will share lessons learned and quick wins that demonstrate how pharmas may embrace mobile as part of their integrated marketing and communications platform. He will also discuss why it is very important to build a long term mobile strategy.
www.bdionline.com
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Creating a Case for Mobility - Philly Tech WeekThe Judge Group
Building a case for mobility within the enterprise. From understanding the business scenarios to leveraging the proper technical tools. From Philly Tech Week Enterprise Mobility Workshop.
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
Cloud computing is a huge disruptive force in the ICT industry, bringing with it un-paralleled challenges and opportunities for the entire eco-system. Mobile services will become much smarter by the application of cloud computing technology. NEC's core team addressed the true potential of Mobile Cloud at the MWC'11 with this keynote presented by Jaime Serrano Head of Cloud Competence Centre, President & CEO NEC Iberica.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Similar to Harnessing Potential of iPads for Business Content (20)
In the early noughties data became
the dinosaur of the communications
world – digital (the web, email etc)
quickly became the leading channel
and the rest is history...
For most of us the smartphone is now firmly stitched into the fabric of our everyday lives. For many it’s become the device of choice. For a whole new generation it always has been.
Having been a data planner for some 15 years, it’s heartening to see it’s not just data planners who are getting excited about data; how much there is, how secure it is, but moreover, how valuable it is.
The CMS landscape is changing rapidly. Factors like the economic downturn, prevalence and evolution of Open Source platforms, commoditization of complex technologies, and legacy technologies failing, have all driven the
current change. The recognition that content is king has also driven the CMS into a business critical tool.
Most savvy marketing teams accept the need to extend beyond the ‘message+media’ campaign to the rolling delivery of branded content. Social media has a massive part to play in this but if the conversations we have on a daily basis are anything to go by most are still struggling to
understand where and how it fits.
I’ve loved what Augmented Reality can do from the moment I saw the BMW Z3 speeding across my desk last year. The very idea that things can exist before my eyes that don’t truly exist, for me, is as close to Harry Potter’s world as I am likely to get.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Harnessing Potential of iPads for Business Content
1. Bright Blue
Day
Harnessing the
potential of iPad for
MAG+
Seminar content
business
DRAFT 1
A Brighter Thinking Seminar
31st May 2012
Bedford Square, London
31st May 2012
2. Introduction
Richard Calvert Jeremy Baldwin Richard West David Ford
Bright Blue Day Bright Blue Day Mag+ Bright Blue Day
The Tablet Imperative The Content App The Mag+ Experience Applying it to B2B
4. Content marketing is marketers
becoming publishers; owning the
media instead of renting it.
Attracting and retaining customers
by creating/curating valuable,
compelling and relevant content to
maintain or change behaviour.
Joe Pulizzi, Founder of Junta42 and Content Marketing Institute quoted in B2B Content Marketing:
Formats, Distribution and Measurement. October 2011
5. Content is key in B2B
9 out of 10 B2B organisations market with content
51% of B2B marketers plan to increase their content
marketing budgets within the next year
On average marketers spend >25% of their budget on
content marketing
A key driver in the use of digital channels is the
accessibility of technology, making the production
and distribution of content cost-effective.
2012 SEO Benchmark Report, eConsultancy
6. Hype Cycle 2010
Garther.com
Gartner.com
3D Flat panel
TVs & Display
Wireless Power Cloud Computing
Augmented Reality
Gesture Recognition
Speech-to-Speech
Translation
3D Printing
Tablet PCs
Mobile Robots Micro Blogging
Location Aware
Video Search Speech recognition
Applications
E-bookreader Electronic Paper
Internet micropayment
Video tele-presence
Mobile application
Computer-brain stores
interface Public Virtual Worlds
Human
Augmentation
Technology Trigger Peak ofinflated
Pocket inflated Trough of disillusionment Slope of Plateau time
Plateau of
expectations
expectations enlightment of productivity
productivity
Years to mainstream adoption
< 2 years 2-5 years 5-10 years >10 years
7. Two years later we see mass adoption
Tablet shipment outpacing Growth rate of iPad owners
amongst mobile audience
notebooks by 10:1
Germany
+ 50%
132m Tablet sales up to Italy
132 million in 2013
+ 75%
UK
44% could not be Feb Jan
+ 115%
separated from tablet 2011 2012
France
15% of men would give up + 95%
car to keep tablet
Spain
+ 37%
25% of women would
give up sex
Yahoo 2012
Cisco IBSG Horizons Study
8. Impact on working life
Today’s B2B buyers are adopting...mobile platforms
to consume information and conduct purchase
research
90% of professional owners use 95% of organisations allow
it for work employee owned devices
60% use it primarily for work 76% said they were great for
business
90% of said tablet increased
productivity 24% of SMEs supply
employees with tablet
3.3 connected devices per
employee by 2014
Cisco IBSG Horizons Study
10. Usage throughout the day
During a Typical Day,
at What Times Do You Usually Use Your Device? Laptop/ Desktop Smartphone Tablet
70%
60%
50%
40%
30%
20%
10%
0%
6AM–8:59AM 9AM–11:59AM 12PM–2:59PM 3PM–5:59PM 6PM–8:59PM 9PM–11:59PM 12AM–2:59AM 3AM–5:59AM
42% of tablet users say tablets 72% of tablet users report Dual
‘allow me to explore new things’ Screen behaviour with TV
63% of tablet users in the UK 51% use a tablet to fill what
agreed that it is easier to would previously have been
access media content on a ‘dead time’
tablet than on a mobile or
laptop/desktop
IAB 2012
11. Tablets join worlds and shift paradigms
Geography
Fast Intimacy Slow
Curation
12. Tablets offer new opportunities to engage
with content in new ways
• Accessing content is no longer time constrained
• Content can be integrated into cross-channel, multi-screen
conversations
• Businesses are able to offer unique depth of engagement to
better engage senior stakeholders and decision makers
when and where it matters
• Ability to repurpose and reuse content across audiences and
locations
• Deliver value across protracted sales and re-purchase cycles
13. We have a clear opportunity to
leverage tablets to deliver compelling
and effective content and services to
customers, prospects and
employees across an engaging and
convenient digital platform.
14. What are the options?
Jeremy Baldwin
Bright Blue Day
15. The rise of the app economy?
The growth of smartphones and tablets fuelled a whole new economy
with shift from web to app platforms:
$38
billion
App market App economy 1 billion Android App
estimated to drives half a downloads in 2011
be $38 billion million jobs in US
by 2015
TechNet
16. The rise of the app economy?
But whilst consumer and social apps enjoy all the buzz there is massive
investment from B2B:
£590K
25%
43% 42%
43% of businesses 25% growth in Average investment
are currently creating Mobile Enterprise in mobile projects
apps for customers Applications will rise to £590K in
42% for employees next 18 months
IDC
17. 2 App ‘flavours’
Utility Apps Content Apps
Add value by helping Apps that add value by
people to do things more giving more convenient
efficiently, to be more and compelling access to
productive. content that drives
stakeholder engagement.
18. Rise of the content app
• Tablet is a natural device for ‘slow’ content like
books, articles, magazines and video.
• Offers convenient and enhanced experience
through interactivity, rich media and connectivity.
• Opportunity for B2B marketers is to create
experiences dedicated to the tablet that drive
deeper engagement with stakeholders.
20. There is a clear need for a tablet
content strategy.
Not just as an adjunct to web, mobile
or offline plans, but as a channel in
its own right.
21. ...but not in isolation
Coherence Synchronisation Screen sharing
Device shifting Complementarity Simultaneity
Courtesy of Christophe Stoll
22. App options
Many ways to create the content experiences, and this complexity
makes it hard to know where to invest.
But there are some clues....
OPEN CLOSED
(browser/desktop) (app
store)
CONTENT
Adapted Published
Website App
hybrid
UTILITY
Web Native
App App
23. Choosing a platform for content apps
recency Italy
PUBLISHED
APP
replication
WEB
APP
UK
completeness
technical
France
Web content apps are about finding, Published content apps are designed for deeper, more
distributing, organising and sharing content. considered consumption. The enjoyment and value
The container is less important, the value is in comes from the complete pixel perfect experience.
the content itself.
24. It is all about the kind of
experience you want to create.
This comes from detailed
understanding of audience, their
expectations and needs.
25. We have a clear opportunity to
deliver compelling, rich,
interactive and connected
content experiences in an
efficient and measurable way
that leverages existing skills and
assets.
28. Credentials so far
Digital Magazine of the Year
Popular Science+ awarded by
MIN Online (U.S.)
Tablet App of the Year
Popular Science+ awarded by
MIN Online (U.S.)
Innovator of the Year award
Bonnier Corp (U.S.) awarded by the
Publishing Executive Magazine (U.S.)
magplus.com
29. Mag+ Philosophy
It’s about recreating the
1 experience: immersive,
intimate, easy.
Make content that feels
2 like it was made for this
device.
Create a simple and flexible
3 system that lets creators do
what they do best: designing
pages, telling stories,
connecting with readers.
magplus.com
33. Corporate customers
• Sandvik • Sybase
• Telenor • Ericsson
• SKF • Thule
• IC Company • Nato
• ABB • Volkswagen
• Ernst & Young • Toyota
• Unilever • Thule
• TetraPak
magplus.com
34. Why tablet publishing?
• New market opportunities
• Increased quality, package and design content
• Cost effective distribution
• Efficient communication (push/online/offline)
• Easy to get started (test and evaluate)
• Low entry of barrier (no initial cost)
• Accurate information available
• Engaging the customer/employee
magplus.com
36. The app becomes a new channel?
Approach can be applied to:
• Existing publications
• Existing communication assets
• Face to face presentations
• Company reports
• Internal communications
...or completely new content-led services
37. Direct connection to your audience
Customers and
prospects
Deeper engagement
building on-going
relationships and Employees
enhanced revenue aligned and productive
workforce
Investment
community
Accurate, up-to-date and
detailed picture of Management
corporate activity and Greater clarity and insight
performance from enhanced customer
and stakeholder interaction
and data
38. Bright Blue Day
Content Content
Planning Production
Content Experience Publish
strategy Design
Touchpoint Issue
Planning Production