The document provides an overview of the mobile applications market, highlighting significant growth in smartphone adoption and mobile app downloads. It introduces 'apps-builder', a DIY mobile app development solution, which allows users to create multi-platform applications easily and affordably. Pricing options include a free version, an ad-free premium option, and custom solutions for businesses needing technical support.

1. Universal
pla,orm
for
mobile
applica2ons

2. Smartphones
and
mobile
devices:
a
market
overview
USA
-­‐
Smartphones
adop/on
grew
up
to
27%
-­‐
3G/4G
devices
ownership
reached
51%
-­‐
1/3
of
mobile
users
have
unlimited
data
plans
EU5
(UK,
France,
Germany,
Italy,
Spain)
-­‐
Mobile
media
usage
reached
37%
-­‐
3G
adop/on
up
to
47,1%
-­‐
Smartphone
adop/on
reached
31,1%
2

3. Mobile
Applica2ons
overview
Ÿ
Android
Market
overcame
the
Apple
App
Store
for
iPhone
in
terms
of
free
apps.
Ÿ
At
this
growth
pace
within
five
months
Android
will
be
the
largest
store
in
terms
of
number
of
applica/ons.
Ÿ
Windows
Phone
7
Marketplace
will
be
the
third
largest
prior
to
being
available
for
a
full
year.
✚ Growing
penetra/on
of
full
HTML
browsing
3

4. Mobile
Applica2ons
overview
Consumers’
appe2te
for
compelling
and
innova2ve
mobile
apps
seems
limitless.
★ Research
firm
Gartner
es/mated
that
mobile
app
store
downloads
topped
8.2
billion
in
2010
and
will
more
than
double
in
2011
to
17.7
billion
downloads.
★
Worldwide
mobile
applica/on
store
revenue
is
projected
to
surpass
$15.1
billion
in
2011,
both
from
end
users
buying
applica/ons
and
applica/ons
themselves
genera/ng
adver/sing
revenue
for
their
developers.
This
is
a
190
percent
increase
from
2010
revenue
of
$5.2
billion
(Gartner).

5. Market
opportunity
THE
PROBLEM:
While
the
app
economy
keeps
on
booming,
enterprises
need
to
establish
a
mobile
presence
to
create
or
maintain
their
brand
value.
§ The
development
process
of
a
mobile
app
is
costly
(from
5k
up
to
20k,
or
even
more)
and
not
/me
efficient
(from
2
up
to
6
months*)
§ Most
companies
that
decide
to
go
mobile
only
develop
a
single
pla]orm
applica/on
§ SME
and
common
mobile
users
o_en
find
unaffordable
to
create
their
own
app
and
establish
a
mobile
presence
5 *Source:
Web
Promo
Services

6. APPS-­‐BUILDER
Apps-­‐Builder
is
a
do-­‐it
yourself
mobile
app
development
solu2on
for
the
consumer
market.
Ÿ
Allows
users
to
develop
mul/-­‐pla]orm
applica/ons
in
a
single
developing
process:
- iPhone,
iPod
Touch
- iPad
- Android
phones
- Android
tablets
- Windows
Phone
7*
- Web-­‐apps
Ÿ
Easy,
intui/ve
and
user-­‐friendly
interface
Ÿ
Free
or
paid
subscrip/on
6 *
Coming
soon

7. APPS-­‐BUILDER
THE
SOLUTION
Apps-­‐Builder
eliminates
technical,
economical
and
/me
issues.
It
offers
an
easy
and
self
managed
tool
to
create,
publish
and
keep
your
apps
updated.
GREAT
USER
EXPERIENCE
The
developer,
whether
it
would
be
a
musician,
an
athlete,
a
store
manager
or
a
web
agency,
will
be
guided
trough
4
easy
steps
that
provide
him
within
a
week
na/ve
and
web-­‐apps
ready
to
be
tested
and
published
on
the
stores.
7

8. Pricing
3
pricing
op2ons
to
create
an
unlimited
number
of
apps:
• 100%
FREE
Users
subscribe,
create
and
publish
their
apps
completely
for
free.
Their
can
find
support
from
the
Apps-­‐Builder
community
using
our
service
forum
and
FAQs.
Their
published
apps
will
host
Apps-­‐Builder
managed
adver/sing
banners.
• ADV
FREE
With
a
€190/year
fee
users
can
exploit
all
Apps-­‐Builder
features
and
manage
adver/sing
by
themselves
on
their
published
apps.
If
required
Apps-­‐Builder
provides
support
for
adver/sing
op/miza/on.
• CUSTOM
This
offer
is
thought
for
user
who
want
our
technicians
to
follow
them
trough
the
development
and/or
the
publica/on
on
the
applica/ons
store.
According
to
users
needs,
we
provide
customized
solu/on
to
bring
products
and
brands
on
mobile
devices.
8

9. How
it
works
NO
SUBSCRIPTION
REQUIRED
1. Create
and
customized
your
app:
-­‐ Templates
-­‐ Pages
-­‐ Texts
-­‐ Images
-­‐ Videos,
and
MUCH
more…
2.
Sign
in
and
choose
a
price
op/on
3. Download
your
apps
ready
to
published
on
the
App
Store
and
Android
Marketplace.
AppsBuilder
provides
users
video
tutorials
for
those
who
need
help
geXng
through
all
these
steps!
9

10. Team
Luigi
Giglio,
CTO
Born
in
1987
in
Ouagadougou,
Burkina
Faso.
Graduated
in
Computer
Sciences,
he
worked
with
Olivem
I-­‐Jet
and
Alleanza
Assicurazione.
Daniele
Pelleri,
CEO
Born
in
Ivrea
in
1985,
he
studied
with
Luigi
at
Politecnico
of
Turin.
Three
years
prior
to
Apps-­‐Builder
he
founded
a
web
agency,
Web
Promo
Services,
focused
on
SEO
and
web
sites
development.
Guido
Mancassola,
Business
Development
Manager
Born
in
Florence
in
1986,
holds
a
degree
in
Business
Administra/on.
He
met
the
two
founders
Daniele
and
Luigi
while
working
at
Annapurna
Ventures.
Previously
he
worked
for
digital
publisher
E-­‐duca/on.it
in
the
area
of
web
and
mobile
marke/ng.
10

11. Contacts
Mail:
info@apps-­‐builder.com
Phone:
+39
02
4966
1426
Web:
www.apps-­‐builder.com
11