CES Rundown:The Technologies Driving  Consumer Behaviors      David Berkowitz  VP Emerging Media, 360i        @dberkowitz ...
Reporting live from CES (well, close enough)
Lazerow knows best
Touchscreens take over;Desktops almost as dead as netbooks
Connected TVs on the rise
Big screens are better
Samsung tops brand mentions
The CES Marketer Matrix
The CES Marketer Matrix
5 major CES themes
Every screencan be the first screen
What CES looked like         TV                    PC      Smart-phone
Okay, I get it –it’s a tablet and a laptop
What’s a tablet anyway?
Samsung devicesconnect with each other
New inputsoffer new forms of marketing
Screens get gesture inputs
Haier lets you control TVs     with your eyes
Panasonic TVs use facial recognition       for personalization
Cars become platforms
“Why is the carnot an app?”Marc Benioff, CEO, Salesforceat CES 2013 Brand Matters keynote
Ford turns cars into platforms
OBD enables an API
RIP internet of things,viva connected devices
Lowe’s rebuilds homes electronically
Samsung’s smart fridge runs Evernote
Could the HAPIforkhelp you eat better?
Colbert on HAPI-ness“What is the point of consumertechnology that stops you fromconsuming?”- Stephen Colbert
Bespoke bytes
Pebble shows off its $10MM   crowdfunded watch
Wearable health monitors keep      forging forward
Vuzix seeks to one-up    Google Glass
5 trends, endless possibilities•   Every screen can be the first screen•   New inputs need new forms of marketing•   Cars ...
Thanks! Keep in touchDavid BerkowitzVP Emerging Media, 360i• david.berkowitz@360i.com• @360i / @dberkowitz• www.about.me/d...
Insight Presentation: CES Rundown: The Technologies Driving Consumer Behaviors
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Insight Presentation: CES Rundown: The Technologies Driving Consumer Behaviors

  1. 1. CES Rundown:The Technologies Driving Consumer Behaviors David Berkowitz VP Emerging Media, 360i @dberkowitz david.berkowitz@360i.com
  2. 2. Reporting live from CES (well, close enough)
  3. 3. Lazerow knows best
  4. 4. Touchscreens take over;Desktops almost as dead as netbooks
  5. 5. Connected TVs on the rise
  6. 6. Big screens are better
  7. 7. Samsung tops brand mentions
  8. 8. The CES Marketer Matrix
  9. 9. The CES Marketer Matrix
  10. 10. 5 major CES themes
  11. 11. Every screencan be the first screen
  12. 12. What CES looked like TV PC Smart-phone
  13. 13. Okay, I get it –it’s a tablet and a laptop
  14. 14. What’s a tablet anyway?
  15. 15. Samsung devicesconnect with each other
  16. 16. New inputsoffer new forms of marketing
  17. 17. Screens get gesture inputs
  18. 18. Haier lets you control TVs with your eyes
  19. 19. Panasonic TVs use facial recognition for personalization
  20. 20. Cars become platforms
  21. 21. “Why is the carnot an app?”Marc Benioff, CEO, Salesforceat CES 2013 Brand Matters keynote
  22. 22. Ford turns cars into platforms
  23. 23. OBD enables an API
  24. 24. RIP internet of things,viva connected devices
  25. 25. Lowe’s rebuilds homes electronically
  26. 26. Samsung’s smart fridge runs Evernote
  27. 27. Could the HAPIforkhelp you eat better?
  28. 28. Colbert on HAPI-ness“What is the point of consumertechnology that stops you fromconsuming?”- Stephen Colbert
  29. 29. Bespoke bytes
  30. 30. Pebble shows off its $10MM crowdfunded watch
  31. 31. Wearable health monitors keep forging forward
  32. 32. Vuzix seeks to one-up Google Glass
  33. 33. 5 trends, endless possibilities• Every screen can be the first screen• New inputs need new forms of marketing• Cars become platforms• RIP internet of things, viva connected devices• Bespoke bytes
  34. 34. Thanks! Keep in touchDavid BerkowitzVP Emerging Media, 360i• david.berkowitz@360i.com• @360i / @dberkowitz• www.about.me/dberkowitz

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