Sustainability for the Mobile Services Industry

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Sustainability for the Mobile Services Industry

  1. 1. Leading Change for a Sustainable Mobile Services Industry R. Anthony, J. Bean, J. Coyle, G. Hayward & K. James Presidio Graduate School, Implementation Industry Presentation, March 18, 2011
  2. 2. <ul><li>What are the major sustainability opportunities and challenges? </li></ul><ul><li>What is the industries current global state? </li></ul><ul><li>What steps toward sustainable development can be identified? </li></ul>
  3. 3. <ul><li>The Natural Step Principles </li></ul><ul><li>… concentrations of substances extracted from the Earth’s crust, </li></ul><ul><li>… concentrations of substances produced by society, </li></ul><ul><li>… degradation by physical means, </li></ul><ul><li>… people are not subject to conditions that undermine their capacity to meet their needs. </li></ul>
  4. 5. Emerging markets Developed countries
  5. 6. Environment Society Economy
  6. 7. Impact: - Design for obsolescence Solid waste (e-waste) and toxicity + Efficiency Transportation reduction <ul><li>Future State: </li></ul><ul><li>Regulations are tightening </li></ul><ul><li>Design for reuse and recycling </li></ul><ul><li>Service and flow model </li></ul><ul><li>Metric: </li></ul><ul><li>Reduce % of phones to landfill (target) </li></ul><ul><ul><li>10% of phones recycled  zero waste </li></ul></ul><ul><li>Waste intensity measure (indexed to new subscriptions) </li></ul>
  7. 8. Impact: - Scarcity of resources Commoditization + More efficient markets Brings access to capital
  8. 9. Impact: - Stimulus overload Supply chain labor abuses + Flattened world Availability of Information Empowered citizens Increased transparency <ul><li>Future State: </li></ul><ul><li>Supply chain transparency & stakeholder engagement </li></ul><ul><li>Designed to reduce distractions </li></ul><ul><li>Increased access to health and education </li></ul><ul><li>Increased mobility & connectivity </li></ul><ul><li>Increased transparency in civil society </li></ul><ul><li>Metric: </li></ul><ul><li>Socioeconomic indicators: Literacy rates, declining birth rates, rising life expectancy </li></ul><ul><li>Social app volume & usage </li></ul>
  9. 10. Our vision is to create a sustainable, closed-loop mobile industry that allows for an interconnected, liberated, global community consisting of healthy, educated people who have open access to affordable mobile services.
  10. 12. 2010 STATS 2015 GOALS 2020 GOALS 2025 GOALS PROGRESS STATS & GOALS TOTAL CURRENT PROGRESS Society Economy Environment Total

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