The document discusses key business model challenges and successful strategies for mobile agriculture (mAgri) information and communication technology for rural development (ICT4RD) projects. It identifies relevance, usability, affordability, access to customers, and cost of transactions as key challenges and recommends automating or outsourcing tasks where possible, leveraging existing networks, partnering intelligently while focusing on core competencies, selling solutions over services, being creative about costs and value, consolidating transactions and payments, and keeping business models as simple as necessary.