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Text to Change:  Challenges in Implementing ICT4RD: 2 November 2011,  Johannesburg SA Hajo van Beijma hvanbeijma@texttochange.com  +31 (0)20 8202058
[object Object],[object Object],[object Object],[object Object],[object Object]
Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow) Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow)
Titel Tekst gaat hier, sleep het vakje zoals je het wilt hebben. Market activations Educational promotion Healthy families, communities, children TTC’s goals and amibitions Nutrition counseling Informed citizens who freely choose their path of development Better agricultural services Data collection Transparency & Accountability
Titel Tekst gaat hier, sleep het vakje zoals je het wilt hebben. Health IICD,  Cordaid, FHI… USAID, DFID, GIZ, Dutch Ministry… Partnerships! Economic development UN, Universities…. Education IBM, Microsoft, Unilever… Transparency & Accountability Airtel, Orange, MTN, Warid, Millicom, Vodafone…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Well done! 1,700,000 children die of Diarrhoea every year. This can easily be prevented by good hygiene. Just by washing hands with lifebouy soap and water, we can reduce diarrhoeal deaths in children by an amazing 43%. Users participate in free Health quizzes
Incentives with monetary value ,[object Object],[object Object],[object Object],[object Object],[object Object],Mosquito net Barcelona shirt Airtime
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EPMTCT/ Mother Reminder   program   in rural Uganda ,[object Object],[object Object],[object Object],[object Object]
Behavior Change Communication Mobilization Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun.  Information Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food . Behaviour Change Communication Mobilization Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun.  Information Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food .
Data Collection
Combining strengths:  Good  Partnerships Private Sector Tech. Mobile partner Content Partners
Mobile Commerce ,[object Object],[object Object],[object Object],[object Object]
Why Mobile?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Text to Change: Lessons Learned! * Sms services in local languages; * Improve text message software; * Zero rating the service; * Service over all mobile networks; * Better data analysis; * More partners; * Local content; * Create sustainable programs; * Better training of peer educators on text messages; * Open Source system to establish interoperability between mobile for development systems.

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Text To Change Presentation

  • 1. Text to Change: Challenges in Implementing ICT4RD: 2 November 2011, Johannesburg SA Hajo van Beijma hvanbeijma@texttochange.com +31 (0)20 8202058
  • 2.
  • 3. Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow) Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow)
  • 4. Titel Tekst gaat hier, sleep het vakje zoals je het wilt hebben. Market activations Educational promotion Healthy families, communities, children TTC’s goals and amibitions Nutrition counseling Informed citizens who freely choose their path of development Better agricultural services Data collection Transparency & Accountability
  • 5. Titel Tekst gaat hier, sleep het vakje zoals je het wilt hebben. Health IICD, Cordaid, FHI… USAID, DFID, GIZ, Dutch Ministry… Partnerships! Economic development UN, Universities…. Education IBM, Microsoft, Unilever… Transparency & Accountability Airtel, Orange, MTN, Warid, Millicom, Vodafone…
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Behavior Change Communication Mobilization Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun. Information Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food . Behaviour Change Communication Mobilization Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun. Information Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food .
  • 12. Combining strengths: Good Partnerships Private Sector Tech. Mobile partner Content Partners
  • 13.
  • 14.
  • 15.
  • 16. Text to Change: Lessons Learned! * Sms services in local languages; * Improve text message software; * Zero rating the service; * Service over all mobile networks; * Better data analysis; * More partners; * Local content; * Create sustainable programs; * Better training of peer educators on text messages; * Open Source system to establish interoperability between mobile for development systems.

Editor's Notes

  1. To use enormous growth of mobile telephony to address health issues Not top-down. First large-scale in Uganda. Zero-rated services. Strong advocate of SMS, basic devices
  2. More than 20 projects, due to developmental ICT Consortium we’re participating in. As business-like as possible, taking our goal into account, no direct developmental funding
  3. Increase access to health and information, medicine adherence, improve health, educational, agricultural services, data collection. Only demand-driven programmes.
  4. Health looking person can have HIV?
  5. Impact: match phone numbers, also at AIC