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This document discusses trends in media and technology in 2011. It covers the growth of social media and mobile internet usage globally. Key points discussed include China's increasing influence in Africa, the disruptive impact of new technologies on traditional media industries, and the rise of mobile applications and internet access through smartphones. Emerging trends highlighted include mobile payments, environmental monitoring through mobile devices, and wireless internet access on airplanes and in urban areas.
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- 3. THE YEAR OF REVOLUTION
- 4. 2011 africa rocks
- 5. 2011 REVOLUTION media in africa REPRESSION 5
- 6. 2011 “howzit my china” The next empire. China are the new colonists of Africa. Don’t you think it is about time we got to know who they are?
- 7. 2011 “howzit my china” •Biggest lenders in Africa •Huge requirement for resources •Africa’s top trading partner •Biggest builders of infrastructure
- 8. 2011 Global media •Media spend grows in emerging markets •Argentine, Brazil, China, India •Television the star of the show •TV crucial, especially for the poor •Press grows in Asia, Africa, LatAm •It’s about journalism not papers •Technology is the great disruptor •Facebook is king •BRIC leads online video consumption •Media consumption globally going up •Internet & mobile good growth
- 9. 2011 global media
- 10. 2011 media in south africa •Television will grow fairly well •Niche & custom print will prosper •Other print and press will struggle •Radio will stay the same •Billboards will grow slightly •Internet rise rapidly •Mobile will be the big wonder
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- 14. •Ghana- Big apps industry Powerhouse •United Nations reports that Internet is a basic human right 14
- 16. • More than750 million active users • 50% of active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook 16
- 17. FACTOR • ¾ ofFacebook users have “liked” a brand • Referrals from FB was double that from any other marketing 17 Trensetting.com May 2011
- 18. • Influencers • Peopleas Filters • Feedback • Content generation • Stream beyond moment • Content curation • Gamification 18
- 19. Mobil • There aremore than 250 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. 19
- 20. • Twitter reached1 billion tweets in 3 years, 2 months and 1 day. Now Twitter users send 1 billion tweets per week. • One year ago, users sent an average of 50 million tweets per day. There were 177 million tweets sent out last Friday on March 11, 2011. • The average number of accounts created per day is 460,000.. • There has been a 182% increase in Twitter mobile users this past year. 20
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- 27. • Social Mediavs Social analytics – Software to connect people – Software to analyse conversations 27
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- 29. • Social analytics – Searches, extrapolates, reports • Looks at – Influences, sentiment and buzz 29
- 30. Innovativ e social media campaigns 30
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- 35. Environmen tal MONITORIN G
- 36. Mobile advertising will surpass Webadvertising
- 37. TABLETS will become UBIQUITO US
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- 39. Content will bebundled into mobile service contracts, but People will still not pay for digital
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- 41. Urban areas tooffer free wifi
- 42. Mobile web traffi surpasses thatof desktop traffic
- 43. Mobile reception in airplanes
- 45. 2011 who we are Oresti Patricios pr: or.est.ee pat.rick.ee.oss Email. oresti@ornicogroup.co.za Mobile. 083 326 2250 Skype. oresti.patricios
- 46. 2011 who we are Tel: +27 11 884-5041 Email: clientservice@ornicogroup.co.za Web: www.ornico.co.za Twitter: @ornicomedia Facebook:Ornico Media Information
- 47. 2011 who we are