I need the paper to be revised until there is no grammar errors and near down the wording on the pages to 12 pages instead Leave all citations there, but revise them too. Leave the headings the way they are.  Here is the text for the final marketing plan. Executive Summary Joy’s Creative Arts Marketing Plan is developed to examine the business and marketing problems of advertising Joy’s Creative Arts’ dance programs. This plan is design also to developed marketing strategies to advertise this company’s dance classes and related services online and public communities successfully to increase business growth. Joy’s Creative Arts established by Joy Michele Timmons in 2009 online and in Upper Marlboro, MD. Joy’s Creative Arts is a performance company that offers quality and affordable performance dance programs, instructions and performance opportunities for children, families and teens starting age five to adult. Dancing is a good exercise for everyone to stay active, reduce health problems and improve self-esteem. Company size for Joy’s Creative Arts is 20-100 work professionals including the owner. The company’s missions are to learn how to dance to improve self-esteem and health and performance dance together as dancers, family and friends. The third mission is to entertain the audience to show what the company is made of in dancing. The company intended to provide students with best performance dance programs, which benefits their life situations including losing weight and staying in shape. Farrell, Hitchens and Moffat (1993) claim, “In strategic management consultancy, for example, some firms differentiate themselves on content-they formulate of strategy while others emphasizes implementations” (p.47). The business level strategy is to determine where to offer dance programs, services and retail products, such as apparel and refreshments. Another business strategy is to determine where to promote dance programs, services and retail products, such as apparel and refreshments. The other business or competitive strategies developed these five questions, which determines the strategies key competitors use to maintain a successful business. For internationalization and globalization, there are non-talented and talented people in the USA, Canada and other countries, however, Joy’s Creative Arts’ target audience will be from USA and other countries in different communities. Retrenchment strategy is focus on the participating in the USA dance company. The growth strategy is to determine the ways this industry growth in five years from now. Joy’s Creative Arts is expected to make $5,286,824.00 in sales from all business activities starting in 2015. In this marketing plan, there maybe business and marketing problems with advertising Joy’s Creative Arts’ dance programs, however, there are solutions to resolve these problems this company’s dance programs’ advertisements. Other plans are to not only increase business and sales growths, bu.

1. I need the paper to be revised until there is no grammar errors
and near down the wording on the pages to 12 pages instead
Leave all citations there, but revise them too. Leave the
headings the way they are.
Here is the text for the final marketing plan.
Executive Summary
Joy’s Creative Arts Marketing Plan is developed to examine the
business and marketing problems of advertising Joy’s Creative
Arts’ dance programs. This plan is design also to developed
marketing strategies to advertise this company’s dance classes
and related services online and public communities successfully
to increase business growth. Joy’s Creative Arts established by
Joy Michele Timmons in 2009 online and in Upper Marlboro,
MD. Joy’s Creative Arts is a performance company that offers
quality and affordable performance dance programs,
instructions and performance opportunities for children,
families and teens starting age five to adult. Dancing is a good
exercise for everyone to stay active, reduce health problems and
improve self-esteem. Company size for Joy’s Creative Arts is
20-100 work professionals including the owner.
The company’s missions are to learn how to dance to improve
self-esteem and health and performance dance together as
dancers, family and friends. The third mission is to entertain the
audience to show what the company is made of in dancing. The
company
intended to provide students with best performance dance
programs, which benefits their life situations including losing
weight and staying in shape. Farrell, Hitchens and Moffat
(1993) claim, “In strategic management consultancy, for
example, some firms differentiate themselves on content-they

2. formulate of strategy while others emphasizes implementations”
(p.47).
The business level strategy is to determine where to offer dance
programs, services and retail products, such as apparel and
refreshments. Another business strategy is to determine where
to promote dance programs, services and retail products, such as
apparel and refreshments.
The other business or competitive strategies developed these
five questions, which determines the strategies key competitors
use to maintain a successful business. For internationalization
and globalization, there are non-talented and talented people in
the USA, Canada and other countries, however, Joy’s Creative
Arts’ target audience will be from USA and other countries in
different communities. Retrenchment strategy is focus on the
participating in the USA dance company. The growth strategy is
to determine the ways this industry growth in five years from
now.
Joy’s Creative Arts is expected to make $5,286,824.00 in sales
from all business activities starting in 2015.
In this marketing plan, there maybe business and marketing
problems with advertising Joy’s Creative Arts’ dance programs,
however, there are solutions to resolve these problems this
company’s dance programs’ advertisements.
Other plans are to not only increase business and sales growths,
but also add studio locations in North Carolina, South Carolina,
Georgia, California and Oregon. Then, the company will offer
more dance performance opportunities, products, programs and
services and have more than 40 customers. The company also
will have more than six employees and more than nine classes.
In this marketing plan, there maybe business and marketing
problems with advertising Joy’s Creative Arts’ dance programs,
however, there are solutions to resolve these problems this
company’s dance programs’ advertisements.

3. This is the process of how products and services are delivered
to the customers. The owner provides instructions to the
marketing workers on the process of offering customers
products and services. If there are any problems and the non-
management team like staff teams cannot resolve the problem,
they can report to the marketing management team or the owner
if no management team available. If neither the marketing
management team or the owner can resolve the problems, they
will report to the appropriate to resolve any products and
services’ problems.
Situational Analysis
For industry level analysis of Joy’s Creative Arts, The demands
and trends in the dance market are increase health dancers and
non-dancers and healthy living.
Finally, Laban Movement Analysis developed by Rudolf Laban
Davis. Davis (1995) discusses that, “this analysis consists of
methods, languages for describing, visualizing, interpreting and
document all varieties of human movement” (p.31).
Other demands and trends include increase career opportunities,
dance project events and resolve customer’s life situations.
Finally, have demands and trends to increase effective dance
training by professional dance employees with critical
educational qualifications, such as certification or college
degree. They are required to enjoying teaching students with
proper appearance including positive attitude, which leads to
positive outcomes for everyone. Timmons can provide great
research design that will help Joy’s Creative Arts’ chances of
becoming one of the top dance industries with the high rate of
customer’s satisfication in dance programs and services.
Walker and Mullins (2011) also indicate, “The six macro-
environment major components are demographic, socio-cultural,
economic, regulatory, technological and natural environments”
(p.104).
Joy’s Creative Arts will use exploratory research to conduct

4. primary and secondary research to resolve business and
marketing problems of advertising Joy’s Creative Arts’ dance
programs and services. For primary research, the company will
provide 500 interviews and surveys online and in-person to
receive views of offering dance programs from different
customers and other people. It is expected is 80% responses and
20% no responses from surveys and interviews. These results
are good because it helps to make good decisions on developing
strategies for promoting their company’s dance programs and
services online and public communities.
(See Appendix B for Sample Survey and Result Projections).
For secondary research, Timmons can use articles, books;
reports in the Census.gov and videos on dance marketing topics.
This research will help the company to also analyzed dance
industries statistical facts and how Joy’s Creative Arts can
perform their services better than their competitors.
Walker and Mullins, (2011) states, “Companies should start
with trade associations and trade magazines, where companies
can track and report trends on industries. Most local, state and
federal governments offer demographic data that is easy to
access on these websites including www.census.gov in the
United States” (p.117).
Other research including dance ethnography focus on face-to-
face research for the dance worlds, dance events, social and
culture aspects of dance. This search also includes political and
religious views on dance, ethnic dance in ways to express
dance. It is also good to explore by taking dance lessons,
perform dance in dance project events and teach students dance
routines. It is also good to study dance history, dance genres,
dance movies, such as” Step Up 1-5” and performances to help
get ideas on what customers are looking for in participate in
dance events, products and services. The limitations are
creating many unique dance programs, understanding dance
industry changes each year; unstructured techniques can affect

5. the research for resolving the marketing problems of Joy’s
Creative Arts. Some non-statistical and non-representative case,
respondents selected for offering dance programs may not be
available on not all research methods.
If comparing Non-Western and Western dance this allows the
company to determine what dance styles customers are more
likely to take in today’s dance world.
Most of the customers are taking folk, contemporary and hip-
hop dance, but also social dance to dance-sport and stage dance
performance. When having the knowledge of participating in
dance, it is consisted as being part of the dancing, post-
colonialism, race politics, gender, body mind and movement.
Other concepts include globalization, organized by dance
creation, preserved and displayed by media technologies.
Joy’s Creative Arts is targeting 40-400 motivated and serious
non-talented and talented customers that are willing to buy and
participating their dance programs. This company will work
with customers with elementary, middle, high, college
undergraduate and graduate or no education. This company is
working with customers from the United State of America
including people from California, Georgia, North Carolina,
Oregon and South Carolina states, but Maryland temporarily.
Joy’s Creative Arts will work with these target audience with
low income between $0-$49,999, average income $50,000-
$99,999 and high income with $100,000 or more. They are
targeting children ages 5-11; families with no specific age
groups and teens aged 11-19.
Adults age 19 and up are not the target audience, but not
excluded in this company. Customers can be singles, married
couples, married couples with children, people with disabilities,
working professionals, retired and senior citizens. Customers
can be both male and female from a child to adult. Joy’s
Creative Arts will work with African Americans, Asian

6. American, Native Americans, Spanish Americans, White
Americans and other cultures. Finally, Joy’s Creative Arts will
offer dance programs and other services on Mondays,
Wednesdays and Fridays at 6:00-9:00pm and Saturdays at
8:00am-5:00pm. Most customers are also going to take hip hop
and jazz funk classes, but not taking contemporary or creative
dance that much, but that can change each year.
(See Appendix C Attendance of Products and Services
Projections).
Customers with dance experience usually participate and
purchase dance programs and services. They have different
attitudes, beliefs, experience, expectations, opinions, values or
views on participating and purchasing dance programs and
services. People participate in dance to resolve their health
problems, such as cancers and diabetes. Others participate in
dance to get away from bad situations, such as abusive
households, bullying, drugs or gangs. Then, people do dance for
dance career opportunities, as a hobby or improve their
wellness, such as relationship with others. Any media Joy’s
Creative Arts use to advertise dance programs and services will
be an educational advertisement that resolve people’s life
situations, which leads to positive outcomes on customer’s
expectations.
Besides limitations, there are negative living conditions, such as
financial, health, relationships and wellness problems that need
to be resolved. People having limited financial budgets cause
them to unable to afford their living expenses and services.
There are also people living with AIDS, Alzheimer’s disease,
cancers, eating disorders, heart diseases, HIVs, STDs and other
health issues that are hindering their health due to negative
economic and living conditions. Next, people are living with
bad relationships in family members, friends and other people.
Finally, people are suffering abuse, bullying, mental disorders

7. and participating in inactive activities, such as playing games,
gangs and watching television, which leads to lead to negative
impact on people’s financial, health, relationship and wellness
problems. Part of these problems caused by the current
economic conditions, even there are other factors that can
causes these issues.
Economic conditions can also impact on people’s financial
budgets, health, relationships with others and wellness
problems. These conditions started in 2009; but have improved,
but have a long way to go. Business conditions has also
impacted on people’s financial budgets, health, relationships
with others and wellness problems due to going out of
businesses, people losing jobs and cannot no longer their living
expenses. Other people are mistreated by businesses, which lead
them to resign from their jobs that do not provide them enough
financial support to pay for their living expenses. There are
managers and owners operate a business with no proper
education, such as MBA or certification like the owner, Joy
Michele Timmons.
Owners with MBA or other business college degree help them to
operate a business successfully than other business owners and
managers. People have also experienced scams, which is one of
the current problems with job opportunities, getting funding for
businesses and other opportunities. Some people had decided to
start their business, but online like Joy’s Creative Arts until the
economy improved years from now. Joy’s Creative Arts is not
required to be a licensed business, but required to be register as
a LLC and sole proprietorship business under department of
taxation and assessment by law. This company has to be
insurance by an insurance company like State Farms in order
avoid lawsuits for accidents, deaths, illness or injuries occur in
businesses. Other laws and regulations like in employment in
business required by law.
Competition Analysis

8. Joy’s Creative Arts is competing against Baltimore Dance
Center, Encore Baton and Dance Studio and Nickelz
Productions. These are the dance industries the owner has
business issues with in career opportunities with these
industries. The SWOT analysis used to compare all industries’
strengths, weaknesses, opportunities and threats on offering
dance programs to customers.
Jones, Knotts and Udell (2011) suggested, “Market also
attractiveness focused on the product areas included societal
impact, business risk, demand analysis, market acceptance,
competitive capabilities, and experience and strategy” (p.41).
Curnow and Randall (2007) states, “Strategic analysis, market
assessment, strengths and weaknesses, which a person can get
the idea. No substance to found at this stage of the game. The
marketing firm is selling ideas. It will not give you any
specifics on a plan or recommendation until you sign on the
dotted line” (p.16).
Walker and Mullins (2011) also indicate, “Assessing market
attractiveness requires the important macro-environmental
trends or macro trends” (p.104).
Walker Jr. and Mullins (2011) As Michael Porter points, "A
company can outperform its rivals only if it can establish a
difference that is can preserve. It must deliver in greater value
to customers or create comparable value at a lower cost or both"
(p.4). For threats of new entrants, Joy’s Creative Arts has the
potential to compete for customers by prices, quality and new
styles and models in dance programs. However, there are
competitors maybe offering the similar dance programs as Joy’s
Creative Arts business. For threats of substitutes, unlike other
dance companies, Joy’s Creative Arts replace ballet, tap and
jazz dance combo programs with creative dance programs. Jazz
funk dance replaces the jazz hip-hop or hip-hop jazz dance
combo dance programs. Contemporary dance programs replace

9. African, ballet, liturgical, lyrical and modern dance programs.
For entry of new competitors, Joy’s Creative Arts is expected to
enter high-performance dance company industry five years now.
Next, for bargaining power of suppliers, this company have no
manufactured their apparels, refreshments, but partners with
apparel clothing companies to produce clothing products and
food companies to produce food products. Finally, for
bargaining power of consumers, Joy’s Creative Arts have the
power to switch to other dance programs or new style, better
prices, high quality, great convenience and other features. There
is a possibility the consumers can lose power when they are
loyal business lie Joy’s Creative Arts and want to buy only
Joy’s Creative Arts’ dance programs.
Campman (2001) states, The unique idea, which use the Internet
as the channel to market, find venture capitalists to give the
funds to develop the idea into a business; build market share at
any cost: take the company public through an IPO (initial public
offering); and sell the company and move on to the next idea or
use the money generated with the IPO to build a truly
sustainable business” (p.201).
Prasad (2011) claim, “The five forces model has used very
effectively for defining market entry decisions. Producers' point
of view, the most favorable matrix of force intensity is one in
which all the elements are “low” is the one that is favorable for
market entry” (p.132).
These five questions to focus on determining the strategies key
competitors used and maintain successful and unsuccessful
business. 1) What are the reasons for the company is successful
and unsuccessful? 2) How are the consumer motivates
performance?,3) What are the component costs? 4) How can this
industry work with mobile barriers? And 5) How can Joy’s
Creative can offer that their three competitors do not offer in
their company? 6) What can this company offer unique dance
programs and related services than their three competitors?, and

10. 7) What customers wants and needs in dance programs?
Walker Jr. and Mullins (2011) states, “Business level strategy
goal is to compete in its industry in order to have the
sustainable advantage over its rivals” (p.19).
The best-cost leader strategy can help Joy’s Creative Arts to
make decisions on changing the quality of offering dance
classes that would be suitable for their target audience. This
strategy also gives the company’s customers more value for the
money by evaluating low and upscale differences. Joy’s
Creative Arts can use this strategy to maintain good costs and
prices lower than other competitors with good quality and
features including raising customer satisfaction in dance
programs. A broad differentiation strategy is suitable for Joy’s
Creative Arts because it helps them to maintain low-cost in
dance classes and related services, which appeals the high range
of customers.
One critical success factor is having great staffs and teachers to
educate and train customers dance programs effectively in order
to maintain customer’s satisfaction. Another critical success
factor is to effectively evaluate customer’s problems and make
sure they are honest about their problems they are trying to
resolve. This situation is the only way Joy’s Creative Arts can
help customers to explore different options that will benefit
their expectations in products and services.
The third critical success factor is to have time to promote the
studio’s marketing offers, such as special offers. The fourth
critical success factors is to build relationships with customers
and employees no matter the ups and downs of this Joy’s
Creative Arts’ ownerships. The fifth critical success factor is
use current and new effective strategies to stay a successful
business. Finally, observe, experience, review, practice and
study dance in order to perform successful dance careers and
project events.

11. Product Life cycle
In the product lifecycle analysis, the introduction stage start
with Joy’s Creative Arts partners with Encrease.com Company
to promote dance programs and services in the entire online
communities in different websites. This strategy is the most
effective marketing options to increase customers’ awareness on
current performance company in target area.
Joy’s Creative Arts is expected to have 300,000 views on Blogs,
Facebook, Twitter, Word Press and YouTube videos. Then, for
growth stage, this company needs to increase 300,000 views on
Facebook and Twitter page. This company need to get 30 people
to sign up to attend one-week free trial dance programs, which
help get more people to join dance classes offered by Joy’s
Creative Arts.
Joy’s Creative Arts will offer introductory dance programs in
regular season and summer seasons. Next, for maturity stage,
Joy’s Creative Arts promote non-web and web audience about
dancers entertaining dance project events. This performance
company will also advertise these audiences about upcoming
activities including new classes developed at Joy’s Creative
Arts. By promoting Joy’s Creative Arts increases chances for
this company to receive achievements of staffs and customers in
dancing. Finally, for decline stage, Joy’s Creative Arts will
maintain affordable and low prices on dance programs as much
as possible, if the current prices are unsuccessful for customers
to purchase. This company will promote in shopping malls, hold
presentations by instructors put on style a short performance for
the upcoming audience in different dance styles.
The decisions on conducting competitive strategy is to expand
the company with more classes and locations like family dance
classes, which attract new customers that want to improve their
family relationships. There will be more dance classes for new
customers added to this company. Then, it is also a good idea to

12. advertise online and direct mail, which it best way to increase
customer on dance programs awareness by paying a small fees.
Customers can make purchase on the classes and related
services online and in-person registration and payments on the
website. The company developed competitive and professional
dance training programs for students that are interested in
performing dance competitions and professional events. The
staffs can bring instructors and dancers to schools, provide
surveys and offer 30% off discounts, free trials and package
deals on dance classes.
Marketing Strategies
Macro level analysis is used to help them to resolve business
and market problems for advertising the company’s products
and services. According to Walker and Mullins (2011), “Macro
trend analysis for any market is in both quantitative and
qualitative data. Quantitative data must offer evidence in the
market’s size and growth rate for market and key segments. As
for qualitative data, it needs to have factors to influence these
figures on markets and industry analyzes” (p.117-118). Curnow
and Randall (2007) believe, “The marketing firm is selling
ideas. It will not give you any specifics on a plan or
recommendation until you sign on the dotted line” (p.16).
For specific goals, the company has chances of increasing
customers’ awareness on dance programs; educate healthy and
safe dance programs with professional staffs and teachers. Other
special goals include increasing career and performance
opportunities for customers. Finally, use this goal to also focus
on helping customers to resolve their health, relationship with
others and wellness problems.
For measurable goals, Joy’s Creative Arts is expected to make
$5,286,824 by 2015.
Joy’s Creative Arts is expected to increase budgets, careers,
gain market share, customers’ awareness on dance classes and

13. sales in dance programs by 20% each year. This company also
expected to increase more dance products, projects, programs,
services and studio locations for customers by 20% each year.
Joy’s Creative Arts also plan to increase customer’s satisfaction
by 98% each year.
C
ustomers can lose 10 pounds in 12-28 weeks, if they stick with
the company’s dance programs. Customers can 30% off of dance
programs for the ones that qualify for discount prices and sign
up for one-week free trial classes.
Customers can receive 30% of discounts on dance programs and
related services can be discounted. These discounts are design
for bringing someone, businesses, college students, families,
groups, holiday seasons, “Like Us” on Facebook.com, military
and senior citizens only.
For achievable goals, customers are expected to attending dance
programs improve their life situations including health.
Applicants are expected to apply for job opportunities by
sending resumes, cover letters and professional works in order
to having chances of getting a job at Joy’s Creative Arts
business. For the relevant goals, everyone will participate in
health and fitness programs are important to you, not just for
other people no matter how busy everyone’s lives are currently
and future. Finally, for the time-bound goals, customers want to
practice 12-28 weeks to perform in events and improve their life
by staying active and in shape.
Customers are expected to accomplish any of these goals after
complete the 12-28 week dance programs.
Walker Jr. and Mullins (2011) states, “New economy industries
develop in electronic commerce, Internet and market computer
hardware and software and develop or provide any of the
growing array of telecommunications services” (p.283).
The positioning statement is for everyone that enjoys dancing,
Joy’s Creative Arts is a performance company that provides

14. affordable dance programs for family and recreational dance
programs. Unlike Baltimore Dance Center, Encore Baton and
Dance Studio and Nickelz Productions, this company’s has
various unique dance program selections, special offers like
30% offers, free trials and package deals on dance programs.
This company also offers free nutritional and safety guides, free
technique classes and rehearsals, payment plan options like
weekly, monthly and full term payments. Other positioning
includes competitions and professional event training programs,
seven-day week customer services, and scholarships for high
school and college students, private lessons and workshops.
These staffs of Joy's Creative Arts hold a High School Diploma,
Associates, Bachelors, Certifications, Masters, MBAs and
P.H.D’s beside extensive years of dance training, which
qualifies them to conduct dance programs to customers. Value
Proposition includes building relationships that make everyone
have confident in their enjoys dancing.
Druckman (2003) claim, that “there are different ways for
companies do negotiation” (p.183
).
Walker Jr. and Mullins (2011) states, “Differentiation refers to
the powerful theme in developing business strategies, as well in
marketing” (p.4). Differentiation explains why people buy. For
example, people buy dance programs because they want to
improve their health and wellness, find something to do during
their business life and improve their relationships with other.
Other reasons are to pursue dance careers and entertain the
audience their talent in dancing. They can cancel anytime
before dropping dance program deadlines, which is two weeks
before rehearsals and receive full-refunds. Customers will
receive free nutritional guide that guides them ways to eat and
stay healthy by maintaining good eating habits plus exercising
three to five times per week.
Campman (2001) claim, “The new economy has rules of

15. business are changing and a new type of company is emerging-
companies live at the speed of sound. The unique idea, which
use the Internet as the channel to market, find venture
capitalists to give the funds to develop the idea into a business;
build market share at any cost: take the company public through
an IPO (initial public offering); and sell the company and move
on to the next idea or use the money generated with the IPO to
build a truly sustainable business” (p.201).
Products like refreshments like drinks and foods sold at the
company’s future facilities and other facilities during classes
and events. Other products are souvenirs including costume
apparels; DVDs and tickets are sold during classes and events at
facilities. Services including dance programs like competitive
event training, family, private, professional event training,
recreational and workshop programs like hip hop dance are
offered the company’s future studio and other facilities during
all seasons like products. Summer programs include art, dance,
graphic designed, music; theatre, video and workshop programs
are offer in summer seasons. Careers including non-dance and
dance careers will be offered starting 2017 in full-time,
internship period, part-time, temporary and volunteering
positions. Studio rentals are offers starting in 2017 where
customers can rent spaces for classes, events and meetings.
Graphic Design services include offering marketing, print
media, promotion and webs projects. Scholarships will be offer
to high school and college students starting 2017. Each student
will be awarded $20,000. Special offers include 30% discounts
and free trial programs.
Pricing depends of the cost of company’s expenses like quality
time and materials to develop the dance classes, programs,
project events and services. This pricing strategy will also
depend of the current economy. The prices are set up by weekly,
monthly and full term costs of dance classes and related
services. Refreshments are $1.00 each, DVDs are $15.00 each

16. and tickets are $5.00 each. Costumes and Souvenirs like
accessories are $3.00 each, bags are $25.00, biketards $40.00,
dresses are $30.00, hats are $5.00 and jackets are $35.00. Pants
are $20.00, shirts are $10.00, shorts and skirts are $15.00, and
unitards are $40.00. Graphic Design services projects, such as
print media like books, brochures and magazines starting $50.00
and up. Web projects like blogs, word press pages and websites
starting $500.00 and up. Marketing and promotional projects are
$1,000.00 and up. Other graphic design services including black
and color copies, de-bossing, embossing, applications and
presentations starting at $0.10 and up.
Customers are charge $15.00 registration fee to hold their space
in classes and other related services. They are charge of $15.00
for late payments, overdraft fees and workshops. One class
includes single classes and private lessons. Weekly costs are
$10.00 per week for one class, $20.00 per week for two classes,
$30.00 per week for three classes and $40.00 per week for four
classes. For monthly cost of dance classes, it is $40.00 per
month for one class, $80.00 per month for two classes, $120.00
per month for three classes and $160.00 per month for four
classes. 3-month full term costs are $120.00 for one class,
$240.00 for two classes, $360.00 for three classes and $480.00
for four classes. 4-month full term costs are $160.00 for one
class, $320.00 for two classes, $480.00 for three classes and
$640.00 for four classes.
These prices are also for summer dance programs. Studio rentals
for one hour is $40.00, two hour rentals are $80.00, three hour
rentals are $120.00, four hour rentals are $160.00 and optional
insurance coverage fee is $40.00. The place to promote dance
programs is non-online communities, such as dance studios,
entertainment businesses, fitness centers, grocery stores and
malls. This situation includes in busy areas and good
communities. Other places include online communities, such as
all websites in the entire Internet.

17. Walker Jr. and Mullins (2011) states, “New economy industries
develop in electronic commerce, Internet and market computer
hardware and software and develop or provide any of the
growing array of telecommunications services” (p.283).
(See Appendix Break-Even Analysis D).
The most effective promotion strategies are non-online
community-based strategies, online-community-based
strategies, radio and television promotion strategies. The type
of non-online community-based promotion strategy used is
direct mailing by mailing the ads to different residents in
different neighborhoods. The type of online-community-based
promotion strategy to use is to advertise on social media
including blogs; Facebook and Twitter by apply banner ads in
the entire Internet in these social media. This company also
design the business website at
www.joyscreativeartsbiz.com
where customers can find more information about dance
programs. Joy’s Creative Arts’ dance programs will also
promote on video marketing sites, such as YouTube videos.
Joy’s Creative Arts will also use Word Press to promote their
dance programs and services to online audience. When the
company can afford these other promotion strategies, they will
advertise their dance classes in radio, television.
Contingency Plans
Joy’s Creative Arts will notified everyone about changes in
products, schedules and services through emails and phone
voicemail messages. In case of hazardous incidents, such as
natural disasters, crisis, personals and data losses, there will
many back up plans, such as saving files on hard drives, have
extra studio locations, materials, safe places and supplies. For
example, if there are heavy rains, hurricanes, tornadoes, snows
and storm weathers, the studios will be closed and reschedule
make up days for work plus services. If there are threats from

18. employees and customers due to accidents, deaths, illnesses and
injuries occur at Joy’s Creative Arts, the company is not
responsible, insured by State Farm insurance Company and have
everyone to complete waiver forms when they start working or
using the company’s services.
Everyone must provide doctor’s approval for eligibility to
participate in any of these activities at Joy’s Creative Arts. All
of these incidents will still be reported to the owner and
victims’ family members whether the company is responsible
for these incidents or not. This company is willing to pay any
damages occur in any of these activities. For data loss, the
company will have all files saved in external hard drives early
before these hazardous incidents happened.
For mismanagement, such as thefts, neglect and accidental
destruction, the company will make sure there is virus
protection programs on computers and other products to protect
all files from being destroyed and hacked by hackers. The
company will have an alarm system in all studio locations to
protect the studios.
Controls
First control is the creation of unique innovative upscale
environment that will differentiate Joy’s Creative Arts from
other dance companies and future online dance programs.
Secondly is to maintain establish control of Joy’s Creative Arts
as not a performance company, but also a community dance
business for socialization and entertainment in performing arts,
such as dance. Finally, it is important to maintain control of the
creation of an environment that will reduce intimidation on
users. Joy’s Creative Arts dance products, programs and
services can be educational resources for health, fitness and
wellness for customers want to learn about benefits and
opportunities in participating in dance programs.
Conclusion

19. Even though companies like Joy’s Creative Arts can develop
business and marketing problems with promote dance programs,
however, create best marketing strategies help to resolve these
problems. After conducting the Joy’s Creative Arts marketing
plan, Joy’s Creative Arts decide to continue their partnership
with Encrease.com Company for promote banner ads on
websites, such as yahoo.com, google.com, youtube.com online,
which has been successful. The good thing about this marketing
strategy is Joy’s Creative Arts pays a small monthly fee to get
their company’s activities promoted online. Another decision is
to do direct mail to market the company’s dance products,
programs and services by sending residents the information in
their neighborhood.
The third decision is to advertise on radio and television about
dance products, programs and services. Timmons is going to
continue to pursue dance careers besides other opportunities and
invest at least $50,000 for business expenses including
investment, studio spaces and dance project events.
Joy’s Creative Arts business is also decided to raise at least
$100,000 for doing dance projects on health and wellness
purposes. This company need to increase at least 1,200,000
views, 300,000 likes on social media, 300,000 views from
websites and 300,000 customers interested in purchasing Joy’s
Creative Arts’ dance products, programs and services. By
achieving these goals and marketing strategies, Joy’s Creative
Arts are capable on increasing business growths in customer
interests, and making good sales opportunities.