ArtStudioCampaign_Final

Art Studio, Inc
Public Relations Campaign
Proposal created for
Rachel Hughes
Founding Member & Lead Volunteer, Art Studio, Inc
By 6S Group
Talgat Gazizov, Xing Huang, Kelly Montoya,
Jessalyn Santos-Hall, Liat Stilman, Zoe Tian
Dr. Don W. Stacks, Professor
School of Communication
University of Miami
Fall 2015

Table of Contents
1 Organization Overview
3 Business Goals and Objectives
3 Campaign Goals and Objectives
4 SWOT Analysis
5 Key Stakeholders
7 Baseline
9 Campaign Timeline
12 Campaign Strategy
15 Budget

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Organization Overview
Art Studio Inc. is a 501c3 non-profit organization that serves youth in underprivileged
neighborhoods. It strives to create a safe and healthy environment for young minds to be inspired
and mentored by volunteers, artists, teachers, and professionals. The goal of the Art Studio is to
lead young at-risk minds in the right direction with a series of preventative programs that
reinforce concepts they are learning in school, reduce detention and incarceration, and lead them
out of poverty. Founded by Rachel Hughes, Art Studio Inc. currently has locations in Miami,
Florida and Asheville, North Carolina. Art Studio Miami has been serving youth and families in
the Little Haiti since May of 2007.
Mission: To empower young minds by providing Creative-Holistic Art Integration life
arts programs to youth in need.
Vision: To heal systemic poverty by empowering young minds with Creative-Holistic
Art Integration life arts programs for youth in need.
Values: Utilizing the arts as a resource in advocating for human rights, developing life
skills, and exposing our youth to attainable professional career path solutions.
Art Studio Miami offers four Creative-Holistic Art Integration life arts programs:
Creative Core
The Creative Core program has been serving 3rd-5th graders at Jesse J. McCrary Elementary
since 2010. Led by a trained Teaching Artist, and supported by volunteer mentors and guest
professionals, students follow a three-phase developmental process exploring themselves, their
community, and the broader world through the arts. Through this program, students learn visual
art techniques while developing personal responsibility, literacy, environmental awareness,
nutrition/wellness, team-building, and career exploration.
Professional / Portfolio Development
In the Professional / Portfolio Development program, 7th-8th graders at Miami Edison Middle
School practice visual arts techniques to develop professional portfolios according to the
prestigious Design and Architecture Senior High (DASH) application standards, and explore arts
related careers. Led by a trained Teaching Artist and supported by volunteer mentors and Guest
Professionals, students also learn about magnet high school and college arts opportunities. In
addition to developing a professional portfolio, students also practice application and interview

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skills, and learn how to showcase their work in a professional setting. Field trips to local
museums, galleries, and magnet high schools increase relevancy and exposure.
Video Voices
The Video Voices program serves 8th-12th graders at Miami Edison Middle and Miami Edison
High. Using film as a teaching tool, students take a solution-oriented approach to exploring
themselves, their community, and the world around them. Through a partnership with the film
wing at Miami Edison High school, students learn storytelling, acting, filmmaking, and editing
techniques as they research and advocate for solutions to issues impacting their daily lives.
Subjects are chosen by the students and have included bullying and non-violent communication,
education reform, and community improvement. Students learn to work as a team and explore
careers in film/media, advocacy, and communications.
Purple Door
Severely at-risk youth from Jesse J. McCrary Elementary who require individualized mentoring
and support before they can confidently engage in other Art Studio activities take part in the
“Purple Door” program. The program is located at Art Studio’s “Purple Door” community
location, within walking distance of McCrary Elementary. Students receive art therapy based
creative-holistic support to address underlying behavioral issues and promote pro-social
behavior. Guided by volunteer mentors, students learn basic art skills, stress-reduction
techniques, character-building, and teamwork through creative group and individual activities.
Because food instability is a common issue among the youth served, water and nutritious
snacks/meals are an integral part of the program.
All of Art Studio's programs encourage creative thinking, personal responsibility, career
development, environmental awareness, and positive self-images – all of which increase
students' chances for self-sufficiency and long-term success.

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Business Goals and Objectives
6S Group met with Rachel Hughes, Founding Member & Lead Volunteer at Art Studio, Inc., to
discuss the business needs, goals, and objective of the organization. Ms. Hughes informed 6S
Group that Art Studio primarily needs funds to adequately sustain programming.
Campaign Goals and Objectives (public relations)
6S Group developed a comprehensive public relations plan and timeline to create awareness of
Art Studio Miami and ultimately drive donations. The objectives of the campaign are to:
• Increase awareness of Art Studio Miami on various social media outlets
• Increase sponsorships and donations by identifying and targeting existing donors,
potential donors, and reactivating inactive donors
• Establish viable working partnerships with like-minded organizations
• Increase positive recognition, enthusiasm, and support for Art Studio Miami

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SWOT Analysis
Positive Negative
Internal Strengths
• Devoted and passionate CEO
Rachel Hughes
• 20,000 email contacts
• Sufficient and enthusiastic
mentors
• Partnership with MDCPS and
buy-in from teachers
• No student is turned away
Weaknesses
• Funding
• Lack of data on previous and
current donors
• Low commitment from sponsors
- they don’t persist beyond one-
time donation
• Unable to email donors due to
cost
• Minimal social media presence
and lack of involvement
• Web presence
• Lack of digital visibility and
presence
External Opportunities
• Foster partnerships/sponsors
• Email marketing from partners
• Email marketing to existing
contacts
• Donor Recognition program
Threats
• Low awareness among potential
donors
• Students’ personal and financial
challenges
• Unsafe community
• Student transportation

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Key Stakeholders – Description and Analysis
Potential corporate partners
Partnering with organizations in the same area that have a similar values to Art Studio will help
in a several ways. Financial commitments from larger companies will allow Art Studio to plan
for the longer term while engendering good will in the community for the partner. Smaller arts
organizations, institutions, and galleries can contribute financially as well as communicate to
their networks on behalf of the Art Studio. The campaign will increase awareness of these
opportunities.
Positive Negative
Internal Strengths
Social responsibility
Weaknesses
Concerns over Art Studio’s
future
• Align with organization giving back
• Increase visibility through alignment
• Access to their network
Threats
Competing nonprofits
Individual donors - inactive
The campaign will aim to advance knowledge of Art Studio for past donors. While inactive
donors may already see the value of Art Studio’s work, with competing needs and causes, we
reestablish relevance for inactive donors by reminding them of the good Art Studio does in the
community and the positive impact of their donations.
Positive Negative
Internal Strengths
The joy of giving
Weaknesses
Lack of communication
Don’t see the results
Donor recognition program
Threats

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Individual donors - potential
Build awareness in college-educated, Miami-Dade County residents ages 25-69 who are
interested in art.
Positive Negative
Internal Strengths
The joy of giving
Weaknesses
Lack of communication
Increased interest in arts locally
Threats

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Baseline
Access to Art Studio’s email marketing platform and contacts will allow us to gauge stakeholder
awareness more precisely. We will review the campaign’s objectives prior to launch.
To establish a preliminary baseline, we looked at Art Studio Miami’s social media accounts
alongside three similar programs: Abrakadoodle, Arts for Learning, and Art Shack. Our
comparison found that Art Studio was below average on four basic measures: Facebook page
likes, Twitter followers, average views on last 10 YouTube videos uploaded, and average views
on videos uploaded to YouTube in the last three years. It should also be noted that Art Studio has
not been active on Twitter since October 2013. As such, we determined there is still work to be
done to build awareness of Art Studio Miami.
See footnote for information on peer programs.1
Informational objective
To increase awareness of Art Studio Miami by 10% among potential sponsors and donors via 9
emails, 40 social media posts, and 50 targeted membership letters sent between January 1 and
March 31, 2016.
Motivational objective
To create a sense of relevance and demonstrate value of supporting Art Studio for 5% of contact
pool via 9 emails, 40 social media posts, and 50 mailed targeted membership packages sent
between January 1 and March 31, 2016.
1 Abrakadoodle is an international comprehensive art education program with franchises
throughout Miami-Dade County offering paid arts programming. Art Shack offers paid art
classes in Doral, Florida. Arts for Learning Arts is a local 501c3 dedicated to advancing
teaching and learning through the arts. It is supported by the Miami-Dade County Department of
Cultural Affairs and the school district.

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Behavioral objectives
• To re-engage inactive donors with 9 emails between January 1 and March 31, 2016 for a
25% open rate and 10% donor reactivation.
• To grow awareness among potential donors increasing Facebook Page Likes and Twitter
Followers by 10%.

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Campaign Timeline
Development
4 Weeks Before Campaign Launch
• Set start date for campaign kick-off
• Campaign approved
• Gain access to existing database
• Send preliminary email survey to all contacts in order establish a baseline for awareness
and identify previous donors from potential donors
• Establish and log Key Performance Indicators
• Distribute media kit
• Update campaign goals per survey findings as needed
• Mail letter to potential partners
• Create social media posts per calendar
• Begin backlinking to increase organic ranking and improve digital presence
1 Week Before Campaign Launch
• Establish initial partnership with Little Haiti Cultural Complex to host a booth at the Big
Night in Little Haiti
• Link all social media platforms together
First Month of Campaign
• Begin social media posts per calendar
• Distribute media release announcing participation in Big Night in Little Haiti
• Promote participation in Big Night in Little Haiti event on social media
• Arrange for partner organizations to post about event
• Distribute fliers at locations visible to potential donors
• Email newsletter
Second Month of Campaign
• Event preparation for Big Night in Little Haiti
• Continue posting per social media calendar

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Refinement
Before entering the final month of the campaign, it is important to refine and optimize according
to collected data. 6S will record social engagement – Facebook Page Likes, post comments and
likes, and post reach; Twitter Followers, likes and retweets – in order to compare against
baseline numbers.
6S Group will also review different types of posts on social platforms, evaluate their
performance. Facebook and Twitter posts must receive a minimum of 5 likes in order to be
considered successful. Instagram posts, 10 likes. Both successful and unsuccessful posts will be
analyzed for content to help us refine subsequent postings – including copy and images – as
necessary.
In addition, 6S Group will monitor partner participation to ensure they are posting on
social media or emailing their contacts as agreed. Given varying organization sizes, each partner
will have a different measure of success. If posts prove unsuccessful, 6S Group will provide the
partner with updated messaging.
Third (and final) Month of Campaign
• Continue posting per social media calendar
• Participate in first Big Night in Little Haiti event
• Post-event coverage on social media platforms
• Facebook album with events photos and tags of event attendees to create engagement
Evaluation
The success of this public relations plan will be measured by the following key performance
indicators:
• Facebook Page Likes and Twitter Followers – While Art Studio has a YouTube account,
the content is more than 1 year old and so will not be promoted or evaluated as part of
this campaign. In addition, Instagram is new for Art Studio so it cannot be evaluated
against past performance.
• Reactivated donors – We will compare the findings of the initial survey which will
identify past donors who have been inactive for 18 or more months to donor data
collected during the 3 months of the campaign and the 3 months that follow.
• Increase in donations (via text, via website, and overall) – 6S Group will compare each of
the last 10 quarters to the donations received during the 3 of months campaign and the 3
months that follow.
• Financial commitment from Sponsors (in dollars)

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• Financial commitment from Partners (in dollars)
Data will be recorded daily to provide a thorough look at what communications are having an
impact. Data will be evaluated at the end of each month of the campaign and the three months
that follow.
Benchmarks for Refinement
Campaign benchmarks will be at the end of the first and second month. If posts are not receiving
the minimum number of likes and followers are not increasing at a rate that will meet our goal,
6S Group will conduct a content analysis to determine which messages are most and least
successful. With a clearer understanding of the messages our target stakeholders are responding
to, we can further narrow the focus to subject that are receiving the most engagement.

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Campaign Strategy
Our campaign aims to increase awareness of Art Studio Miami through a mix of traditional and
new media with a hyperlocal focus. While the majority of our stakeholders will be targeted via
social media channels, letters will also be mailed to a targeted 50 galleries, art institutions, and
arts-related organizations in Miami-Dade County’s four main art sectors. In addition, Art Studio
will host a booth at the last Big Night in Little Haiti event in the last month of the campaign for
which members of local news organizations will receive a media kit containing a media release,
backgrounder, brochure, flier, and sample of the latest newsletter.
Media release – Media release will be distributed a week before the Big Night in Little Haiti
event. The media release will announce Art Studio’s partnership with The Rhythm Foundation
and the presentation of students’ art work at our booth. Media release will also cover the
organization’s background, mission, and principles.
Backgrounder – The content of the backgrounder includes the brief information of all programs
operated by Art Studio and biographical notes of the founder of the organization. It is targeted at
active and latent donors to impress them that Art Studio is operated by a leader who is
experienced and devoted to the organization. And the programs are designed for the kids to train
their life skills. It should establish the credibility of the organization and its leader.
Brochure – Targeted at latent donors in an effort to raise awareness. Brief information
introducing Art World Miami, its work mission and goals, why and how to donate, (short) tax
deductible information. Calls to action include following Art Studio on social icons and donating
via text. Brochures will be distributed in our space, at events, and to any art-related locations in
the areas of Little Haiti, Downtown, Edgewater, and Wynwood.
Fliers – Distributed at various galleries and art institutions throughout Miami-Dade County’s
important arts neighborhoods (Little Haiti, Downtown, Edgewater, and Wynwood) to promote
awareness and individual donations to sympathetic stakeholders.
Newsletter – Published once a month, the newsletter will be “Sponsored by” corporate partners
as a way to add value for said partners. Smaller individual donors will also be spotlighted with
name, photo, and quote about why they support Art Studio. Upcoming events will be promoted
and photos of previous events shared in order to show donors the good their funds are doing.
Letter to potential partners – Letters will be sent immediately after the approval of the
campaign. It will introduce art-related organizations in Miami-Dade County to Art Studio Miami
and explain the benefits and options for partnership. For organizations that have recently moved
into Little Haiti, the letter will welcome them to the area and emphasize the importance of giving
back to long-time residents as the neighborhood begins to change. The letter will be signed by
Rachel Hughes, accompanied by a list of partnership opportunities, brochure, backgrounder, and
existing corporate packet. It will be followed up by a phone call two weeks later.

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Social Media – Social media will play an integral role in our campaign due in large part to its
low cost for entry.
Developing an effective hashtag is a great way to generate buzz and spread the word
about Art Studio Miami mission and current events. 6S Group will establishing the official
hashtag #ArtStudioMiami which will allow all social media associated with Art Studio Miami to
be centralized and organized. This will make it easy for the public and our stakeholders to access
our content as well as content shared by peers. The hashtag will also allow us to identify, create,
and/or nurture an online community and engage guests at events. The hashtag will be included
on all Art Studio social media posted and listed on all materials.
Stakeholders want to know that their donations will be have an impact and that trustworthy
people are managing the organization. To that end, we will strive to show the value of Art Studio
Miami’s work through success stories as well as offer a behind-the-scenes look at the how the
organization works and introduce key players. We believe this will engender a sense of trust in
potential donors. Posts will tell stories about the following topics:
• Overall philosophy of the organization
• How the organization uses resources
• Keep stakeholders updated on upcoming events
• Share post event coverage (that leads back to our website)
• Opportunities for volunteers to get involved
• Opportunities for donors to get involved
• Highlights of where the organization has an official presence
• Donor recognition
• Sponsor recognition
• Student Recognition
Accounts for Art Studio Miami will be managed and/or created across the following platforms to
increase online presence and help with offline initiatives:
Facebook has a page dedicated to nonprofit organizations – facebook.com/nonprofits.
We will use this platform to showcase Art Studio Miami. Art Studio Miami will post
educational articles related to our cause, upcoming volunteer opportunities, donor
recognition posts, and promote the ‘donate now’ feature.
Twitter will be used to nurture two-way communication with potential partners, donors,
supporters, and the community. Twitter will be used more as a ‘Call to Action’ platform
by engaging with potential donors, following like-minded users, and seeking retweets and
donations. We will also use trending hashtags that are particular to our currents events in
order to attract more followers and gain exposure for Art Studio Miami.
Instagram puts visual content first, so this will be a great opportunity to show off student
artwork by creating a beautiful gallery that tells our story with each post. Visuals are key

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for any organization sharing content on social media. Instagram will be used to post
photos regularly, build up a community of followers, and interact with other users on the
network. Programs similar to Art Studio Miami that we looked at were not active on
Instagram. We feel this is a benefit as it will allow us to speak to stakeholders with whom
our ‘competitors’ are not communicating.
Event – Big Night in Little Haiti is a night of local music, art, food, culture and fun produced by
The Rhythm Foundation and Little Haiti Cultural Complex taking place every third Friday of the
month.The event is presented with major support from the John S. and James L. Knight
Foundation. Additional support is received from large corporations and organizations including
AmericanAirlines, Western Union, and National Endowment for the Arts and local Creole-
language media such as Ayiti TV, WSRF 1580, and Koze Famn.
This event in particular will help Art Studio create awareness and buy-in with residents of
Little Haiti and those who care about the area, its citizens, and the arts (i.e. likely donors). Also,
its hyperlocal focus and emphasis on the arts is in alignment with Art Studio Miami’s mission of
improving the community through art.
Our booth will be a pop-gallery of sorts. Student artwork created with the theme ‘My Life
in Little Haiti’ will be displayed in an effort to draw and engage passerbys. Visitors will be
encouraged to post a photo of their favorite piece on social media using the hashtag
#ArtStudioMiami and to follow us. The booth will also have a banner with the Art Studio name,
web and social media addresses, and hashtag; brochures and fliers; newsletter sign-up sheet to
capture contacts; and a Text-to-donate sign.

Appendix
i. Media Release
iii. Backgrounder
v. Brochure
vi. Flier
vii. Newsletter
viii. Partner letter
x. Social Media
xii. Social Media Calendar

i
6S Group
Talgat Gazizov
786-250-2781 | info@artstudiomiami.org
7230 NW Miami Ct Studio #5
Miami, FL 33150
FOR IMMEDIATE RELEASE
Art Studio Miami to Display Student Artwork
at Big Night in Little Haiti
MIAMI, FL. (December 2, 2015) – Local arts non-profit Art Studio World, Inc. will present
artwork created by their student participants at Big Night in Little Haiti. Big Night in Little Haiti
is a monthly event which presents established and innovative artists from around the world in
South Florida.
Art Studio Miami’s pop-up gallery booth will feature visual art projects including
paintings, collage, and documentaries depicting life in Little Haiti -- all created by students.
Program founder Rachel Hughes and artist mentors will be on-hand encouraging visitors to share
their favoriate piece on social media with the hashtag #ArtStudioMiami.
“We are very excited to be partnering with the Rhythm Foundation and to be
participating in our first Big Night in Little Haiti,” said Hughes. “Our students have been
working for weeks on the pieces that will be on dispaly. I think visitors will be impressed!”
Art Studio World, Inc’s teachers and mentors work diligently to ensure that each student
identifies and expands their own talents while working in a creative and nurturing environment,
enabling each child to excel in the classroom and on the world's stage. Students receive more
than just the minimal blueprint for early childhood art education, their schedule expose them to
the high level of performing and fine arts. Through exposure to Art Studio’s unique and
innovative programs, students utilize their natural art talents and interests to develop the skills
that will lift them out of poverty and prepare them for the world’s stage and life’s challenges.

ii
The rich curriculum of the Art Studio World, Inc. is founded on its mission to:
• Empower young minds
• Use art to promote solutions that support human rights, life skills and professional career
development
• Empower at-risk youth with the tools needed to make their way off the path to prison
Art Studio aims to foster creative thinking and an entrepreneurial spirit in at-risk youth by
providing a safe space within the schools or community, for project based learning to take place.
Using art as a learning tool, and integrating creative-holistic arts with mentoring programs, Art
Studio programs are designed to enhance short-term educational outcomes while preparing each
child for long-term professional success in a challenging and changing world.
Art Studio World Inc. is a non-profit organization which helps youth in underserved areas
expand their thinking ability and creative expression. The organization provides a safe space for
students to be inspired and guided by artists, teachers, professionals and mentors who support
the students’ personal, educational and professional career development. The Art Studio World
Inc. is currently accepting applications for registration. For more information, please visit
www.artstudiomiami.org or contact Founding Member and Lead Volunteer Rachel Hughes at
(786) 250-2781.
Contact: 6S Group
Talgat Gazizov
786-250-2781 | info@artstudiomiami.org
7230 NW Miami Ct Studio #5, Purple Door, Miami, FL 33150

iii
Backgrounder
Art Studio Inc. – Empowering Young Minds
The Mission and Vision of Art Studio Inc.
Art Studio Inc. is a 501c3 nonprofit organization, which aims to empower young minds by
providing a safe location where youth are inspired and guided by artists, teachers, professionals,
and mentors who support the student’s educational, personal, and professional development
through Creative-Holistic Art Integration programs.
The vision of Art Studio Inc. is to collaboratively advance the sponsorship and
implementation of Creative-Holistic Art Integration LIFE ARTS programs in impoverished
communities and schools. By utilizing all arts (creative) mediums and wellness (holistic)
modalities, Art Studio Inc. promotes solutions that support human rights, life skills, and
professional career development. Student participants learn creative thinking tools that will help
guide them out of systemic poverty and onto a stable path to health and success.
Art Studio Inc. Programs
Art Studio’s four Creative-Holistic Art Integration programs work with experts in all areas
of the creative and healing arts to engage students with well-rounded and relevant projects that
develop students in mind, body, and soul. With a mix of art integrated education programs, Art
Studio Inc. creates options and relevancy by providing urban youth with a variety of creative
tools for advancement out of poverty.
Creative Core -- This program serves Jesse J. McCrary Elementary school students grades
3-5. Led by a trained Teaching Artist, and supported by volunteer mentors and guest
professionals, students follow a three-phase developmental process exploring themselves, their
community, and the broader world through the arts. Students learn visual art techniques while
developing personal responsibility, literacy, environmental awareness, nutrition/wellness, team-
building, and career exploration.
Professional / Portfolio Development -- Serving 7th and 8th graders from Miami Edison
Middle School, this program allows students to practice visual arts techniques, develop
professional portfolios according to the prestigious Design and Architecture Senior High
application standards, and explore careers in the arts. Led by a Teaching Artist and supported by
volunteer mentors and guest professionals, students learn about magnet high schools and college
arts opportunities, practice application and interview skills and learn how to showcase their work
in a professional setting. Field trips to local museums, galleries, and magnet high schools
increase relevancy and exposure.
Video Voices -- Miami Edison Middle and Miami Edison High students in grades 8-12 use
film as a learning tool in this program. Students take a solution-oriented approach to exploring
themselves, their community, and the world around them. Through a partnership with the film
program at Miami Edison High School, middle and high school students learn storytelling,

iv
acting, film-making, and editing techniques as they research and advocate for solutions to issues
impacting their daily lives. Subjects are chosen by the students and have included bullying and
non-violent communication, education reform, and community improvement. Students learn to
work as a team and explore careers in film/media, advocacy, and communications.
STAR Program -- This program engages severely at-risk youth from Jesse J. McCrary
Elementary who require individualized mentoring and support before they can confidently
engage in other Art Studio activities. The program is located at Art Studio’s Purple Door
community location, located within walking distance of McCrary Elementary. Students receive
art therapy-based creative-holistic support to address underlying behavioral issues and promote
pro-social behavior. Guided by volunteer mentors, students learn basic art skills, stress-reduction
techniques, character building and team-work through creative group and individual activities.
Because food instability is a common issue among the youth served, water and nutritious
snacks/meals are an integral part of the program.
Art Studio Inc. Leadership
Rachel Hughes founded Art Studio Miami in 2007, after working professionally for over
20 years in corporate multimedia and educational publishing. During her corporate work she
used her art and education degrees working as a volunteer teaching artist with at-risk youth in
New York, Philadelphia, Washington D.C., and Los Angeles. Hughes grew convinced that
continuing to bring awareness to the importance of creative-holistic art integrated education
would be part of her mission. Eventually, she began to share the Art Studio mission, reaching out
to others who aligned with her goals of empowering impoverished youth through art.
In 2007, run solely by volunteer artists and professionals, Art Studio opened its first
community location in Little Haiti, Miami. Since then, Ms. Rae (as the students call her) has
collaborated with 144 teaching artists, volunteers, and mentors to grow the 501(c)3 nonprofit
organization to serve over 600 of Little Haiti’s youth in its first three years. In 2010, Art Studio
was implemented in the local schools increasing the number of students it serves. With the goal
of bringing an Art Studio creative-holistic educational department to every underserved child,
Ms. Rae and the Art Studio volunteers have teamed up with local universities, community
businesses, and partnership programs to raise the funds needed sustain the mission and vision of
Art Studio Inc.

viii
Letter to potential partners
Date
Address Box
Dear [Gallery Owner],
As the Founding Member and Lead Volunteer at Art Studio World, I warmly welcome you to
Little Haiti. You are receiving this letter because we believe [Gallery] would be a valuable
partner in Art Studio’s continued mission of empowering young minds by providing Creative-
Holistic Art Integration life arts programs to youth in need.
As President Barack Obama stated in his 2010 State of the Union Address, we believe that “the
best anti-poverty program around is a world-class education. And in this country, the success of
our children cannot depend more on where they live than on their potential.” Since 2007, Art
Studio Miami has been equipping our community’s children with the confidence and tools to
overcome the challenges of systematic poverty. In this time of great change and potential for our
neighborhood, we hope you will remember to give back to our area’s most vulnerable residents.
I encourage you to review the enclosed brochure, backgrounder, and corporate packet as well as
the partnership opportunities listed on the reverse. In addition, we will be displaying student
artwork inspired by life in our neighborhood at the next Big Night in Little Haiti the third Friday
of the month -- hope to see you there!
Sincerely yours,
Rachel Hughes
Founding Member and Lead Volunteer
Art Studio Miami artstudiomiami.org | 786-250-ART1 | info@artstudiomiami.org | 7230 NW Miami Ct Studio #5, Miami, FL 33150
Find us on Facebook, Twitter, and Instagram @ArtStudioMiami and join the conversation with #ArtStudioMiami

ix
Partnership Levels
Below are descriptions of common partnership arrangements. We are happy to mix and match,
add or subtract to come up with an agreement tailored to your organization’s goals.
Media Partner
Send 3 emails in one year to your full list of contacts promoting Art Studio Miami.
Art Studio will…
• recognize your partnership on 1 social media post (on Facebook, Instagram, and Twitter)
and 1 newsletter.
Sustaining Partner
Send 9 emails in 3 years to your full list of contacts promoting Art Studio Miami.
Donate $2,500 every year for a 3-year period.
Art Studio will…
and 1 newsletter.
• recognize your partnership on all print and digital marketing collateral created in the 1-
year period.
Foundation Partner
Send 9 emails in 3 years to your full list of contacts promoting Art Studio Miami.
Donate $10,000 every year for a 3-year period.
Art Studio will…
and 1 newsletter.
• recognize your partnership on all print and digital marketing collateral created in the 1-
year period.
• list your organization as Art Studio’s monthly newsletter’s sponsor for 1 year.
Art Studio Miami artstudiomiami.org | 786-250-ART1 | info@artstudiomiami.org | 7230 NW Miami Ct Studio #5, Miami, FL 33150
Find us on Facebook, Twitter, and Instagram @ArtStudioMiami and join the conversation with #ArtStudioMiami

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