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Measuring your website is vital to understanding not only how your site is performing, but also how visitors consume the content. Going beyond simple measuring of visitors and page views can sometimes be tricky and often requires some JavaScript and code-level access. Tag Managers can take some of the labor out of that process and probably speed up your site's load time in the process. Them Craver, of CBS Interactive, will show you how to why you should be measuring certain visitor events to understand visitor behavior better. Through concise but practical examples, he'll show you how to make measuring events quick and painless while helping you understand your site better.
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Stephan Bajaio, Conductor
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BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: The Shift From Listing Management to Location Data Management - Given by Gib Olander, @golander59 - SIM Partners, VP of Product. #SMX #13C
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Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated
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Presentation by:
Josepf Haslam, Senior Director of #SocialSEO
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: The Shift From Listing Management to Location Data Management - Given by Gib Olander, @golander59 - SIM Partners, VP of Product. #SMX #13C
Satish Kumar is an Enterprise Digital Marketing Consultant with over 10 years of experience in SEO, Content Marketing and Social Media. He is currently working with many Indian corporates by providing personalized Digital Strategy through his company Pyrite Technologies.
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
LinkedIn for Social Selling Program Rollout ChecklistBrynne Tillman
Ready for your sales team to use LinkedIn and social selling to grow their pipeline? We know it's exciting to leverage a tried and tested approach to selling; however, you may be setting up your team to fail without a proper rollout.
The Social Sales Link team recognizes this ongoing dilemma among sales leaders, which is why we've developed the LinkedIn for Social Selling: Program Rollout Checklist to help you start LinkedIn and social selling on the right foot.
You can download it 100% free as our little gift to all salespeople who see the value in building authentic relationships with their prospects and clients.
Get ready to start more sales conversations on a consistent basis. Get your copy now!
Salary data for more than 125 interactive, design, marketing, advertising and public relations positions
A formula for localizing salaries for your market
Hiring trends and best practices
Job descriptions for in-demand creative positions
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...Crystal Miller Lay
By creating effective stories, changing what information you share and how you share it; you can arm the candidate with information they need to make better decisions about your job opportunity/opportunities.... and THAT improves the candidate experience.
This slide deck includes talking points and notes discussed in the presentation (so differs slightly from what was shared live. For on-demand presentations, visit http://shrmstore.shrm.org/s/talent-on-demand-attendees.html to purchase the session on demand.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
2021 digital marketing playbook fitnessJeremy Mays
Whether you’re a solo personal trainer or a huge, all inclusive gym brand, digital marketing and content creation has become a pinnacle component of your marketing and brand awareness efforts. From buying ads across social channels to lure new members into the gym with sweaty, sexy interactive videos that target people based on location and other demographics, to wildly popular (during the height of the pandemic) live group workout streaming that people were (and still are) able to tap into through their instagram accounts to maintain their fitness.
There seem to be endless strategies at your disposal when thinking about your digital marketing efforts in 2021.
We’ve built a digital marketing strategy playbook for the fitness industry to give you the tools and techniques to grow your brand.
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Conductor C3 - Influence. Not Influencers - Rand Fishkin, SparkToroConductor
Rand Fishkin, SparkToro
The field of influencer marketing in the last five years has taken an unwise turn toward a narrow definition of “influencers,” that harms the potential of this powerful strategy. In this presentation, Rand will show the dangers of leaning exclusively on heavily-followed individuals, and offer a broader, more impactful, higher ROI path to reach the *right* customers, in the *right* places. Get ready to have myths dismantled and add new tactics to your toolbox.
Learn more about C3 at c3.conductor.com
Walking a Tightrope: Balancing Organic Traffic Growth with Content Monetizati...Conductor
Matt Crowley, Sr. Director of Optimized Services,MoreVisibility | Lisa Morris Bonsall, Clinical Editor, Lippincott Nursing Center at C3 2018
Any organization that publishes content has likely faced the challenge of balancing the need to grow traffic organically with the need to monetize their content. There are often competing needs; do you put content behind a gate and risk losing organic traffic or offer unrestricted access but risk losing conversions? We would all love to run the same paywall tests as publications such as The New York Times, but that’s not always accessible to every brand. We would also all love to think that organic traffic growth cures all when it comes to business goal growth, but that’s not always the case. Join NursingCenter and MoreVisibility in a discussion of key lessons learned from running content gating experiments, dealing with duplicate content issues, and supplementing legacy content types with new formats.
Dan Sherman, CMO, Ski.com at C3 2018
Ski.com, the largest provider of ski vacation packages in North America, will recap the journey they took to find content marketing success while balancing SEO opportunities, company goals and the bottom line with a small team and limited resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Who Really Has Time for SEO? Aligning Internal Teams for Success at a B2B Organization
1. STRATEGIC SEO
#C3NY
WHO REALLY HAS TIME FOR SEO?
ALIGNING INTERNAL TEAMS FOR SUCCESS AT A B2B ORGANIZATION
Matt Crowley
Director of Optimized Services, MoreVisibility
Greg Tucker
National Director of Digital Marketing, RSM US LLP
2. 2#C3NY
Greg Tucker | RSM US LLP
www.linkedin.com/in/gregtuckerwww.linkedin.com/in/matthew-crowley
Matt Crowley | MoreVisibility
11. 11#C3NY
It’s just a reskin!
We’re Re-designing!
With taxonomy changes…
And URL Changes…
12. 12#C3NY
It’s just a reskin!
We’re Re-designing!
With taxonomy changes…
And URL Changes…
And content changes….
13. 13#C3NY
It’s just a reskin!
We’re Re-designing!
With taxonomy changes…
And URL Changes…
And content changes….
We’re also consolidating some of our other domains…
14. 14#C3NY
It’s just a reskin!
We’re Re-designing!
With taxonomy changes…
And URL Changes…
And content changes….
We’re also consolidating some of our other domains…
That won’t impact SEO. Right?
28. 28#C3NY
X Update Title Tags
X Update Description Tags
X Update XML Sitemaps
X Implement Redirects -
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Traffic MonitoringSEO Task List
43. 43#C3NY
Educate all team members that can make an impact by showing them the
opportunity of getting change right, and the potential consequences of getting it
wrong.
Educate the business on the impact first and the tactics second.
Educate the marketing team on employing a user-centric mentality when creating
content.
Educate the marketing team about tracking the performance of key topics/words
relevant to your business.
Provide both positive and negative case studies that show potential outcomes.
Education | Strategy
44. 44#C3NY
Create presentations that are customized to each department or team that you will
need help from. Each presentation should clearly define:
• The value to that department of what you are doing.
• The potential consequences and missed opportunities of not doing anything.
• How what you are doing can positively impact business growth.
Keep a record of the times that important recommendations weren’t implemented
along with the negative impact (or missed positive impact).
Ask peers in the industry, your agency, or compile research yourself on positive and
negative case studies related to the objective you are trying to achieve.
Show data that gets as close to revenue as possible, combining your knowledge of
tools like Conductor, SEMRush, et al. with your knowledge of the business.
Education | Tactics
45. 45#C3NY
Alignment | Strategy
Identify your organizations goals or strategic objectives and map your SEO objectives
back to each of those goals, showing how your work will support the organization in
achieving its goals.
Align your web metrics with content objectives and business objectives, so that you
can report effectively on how you are helping the business achieve it’s objectives.
Present your findings in terms of both risk mitigation as well as growth opportunities.
Outline resource needs and constraints ahead of time, so that everyone is aligned on
the resources needed to be successful.
46. 46#C3NY
Alignment | Tactics
Set recurring meetings with business units to ensure that performance reports align
with their current strategic objectives and shorter term campaigns.
Include digital behavior questions into client and market studies.
Create and present documentation to your business units that detail how you are
aligning goals for the customer journey with leads and loyalty.
Hold bi-annual meetings with your business units to discuss their personas and how
those personas are currently consuming information.
Provide documentation that aligns your content marketing initiatives back to your
vision statement and broader strategic company objectives.
47. 47#C3NY
Issues Based Marketing | Strategy
Remove the jargon from your content by focusing on issues based marketing.
Identify the key issues that your potential clients are facing and circulate information
to the business units about how you are working to be found as a solution to those
issues.
Open up dialogs with your teams about using the same language as your potential
clients.
48. 48#C3NY
Issues Based Marketing | Tactics
Demonstrate, with examples, how issue based content can be broken up to meet
objectives at each stage of the customer journey (not one white paper fits all).
Proactively provide your internal teams with data (i.e. search volume, rankings,
competitive insights) on how their products and/or services are being searched for
and whether or not their content uses the same language.
Constantly question what words your clients are using – ask your best client what
they are thinking about and pay attention to the words (not your words, theirs).
49. 49#C3NY
Training | Strategy
Setup proactive training programs that focus on small, specific, and actionable items
for each business unit. Customize all examples to each business unit.
Setup a re-training program that keeps track of who attended previous trainings and
when they were held. Re-train the same team members at a later date, testing them
during the presentation.
Train key stakeholders within business units on how to find out the types of words that
their customers are searching for online (“light” keyword research).
Educate the marketing leadership team on SEO drivers, benefits, and risks at least
annually (if not bi-annually).
50. 50#C3NY
Training | Tactics
Develop a custom training program that includes:
Creating content for the web, focused on a user-centric approach.
• Hold a “101” training for anyone involved in content production.
• Hold an “advanced” training for those that are heavily involved in content production.
Webinar style trainings that are customized to each team you are presenting to.
• These should be for all relevant teams including PR, IT, Legal, et al.
Cheat sheets and handouts for the team to use after the training.
• Writing for the web best practices.
• Topics and keywords related to each business unit that are tied to search behavior.
51. 51#C3NY
Communication | Strategy
Ensure that SEO is involved during regular conversations by placing it on an agenda,
and making sure there is dedicated time for the SEO team to speak up when relevant
issues arise.
Regularly communicate with your SEO team about the goals and objectives of the
business (and each business unit) so that they can align their recommendations
accordingly.
Focus on communicating SEO needs in terms of businesses goals such as “risk
mitigation” or “business growth” rather than “rankings” and “search volume.”
52. 52#C3NY
Communication | Tactics
Develop a proactive communication plan customized to each business unit so that
there is some standardization in how you are presenting your new recommendations.
Clearly communicate risks for not thinking about SEO when implementing new
changes to the website. Provide documentation on past issues (and successes) and
their impact to the business proactively, not just reactively.
Hold cross functional team meetings on SEO that involve multiple business units and
departments. Facilitate the communication about SEO across the company in an
environment that is focused on business growth.
53. 53#C3NY
“How are people searching for my brand?”
“Can you create a keyword universe around this new line of
business?”
“We just acquired a new company, can you tell us how to
merge their domains?”
“What is the best path to accomplish our goals?”
The New World
55. 55#C3NY
5 Key Takeaways
Educate the business on the impact first and the tactics second.
Align your web metrics with content objectives and business objectives.
Proactively open up dialogs with your business units about using the same language
as your potential clients.
Setup proactive training programs that focus on small, specific, and actionable items
for each business unit that use customized examples.
Regularly communicate with your SEO team about the goals and objectives of the
business (and each business unit) so that they can align their recommendations
accordingly.
59. 59#C3NY
Company: Anonymous (International Multi-division B2B Organization)
Overview: This organization launched a responsive redesign of their website
including URL and content changes. A detailed SEO plan was in place for the
transition.
Issues: The new site was launched without implementation of several critical
items. During the post-launch assessment, it was discovered that the site was
launched with problematic declarations in the robots.txt file and did not have the
proper URL redirects implemented.
Results: Site-wide drop in overall traffic by 85% MoM
Negative Case Study
Editor's Notes
SEO Task List!
SEO Task List!
But Schedules are Packed and everyone is double booked.
And fitting your SEO task list, into everyone else’s calendar, is going to be harder than winning a game of tetris.
Everyone is stressed and underwater
And Matt & Greg are Going on Vacation
Who has time for SEO? 01817
But you’ve prepared your task list anyway. And you have set up dashboards to monitor the traffic.
And you launch…
And traffic dips…
And keeps going…
And going…
And now everyone runs to SEO.
What happened to our traffic?!?!
Our business units can’t find their pages in search!
How will our client’s find us?!
Well, your SEO task list didn’t get implemented and the traffic monitoring only helped after the fact…
Because everyone was too busy.
Well they are not too busy.
Well, they can help, but not when you are working with teams in 5 different cities…
You don’t.
A Story about Rebranding and the Power of Being Understood
A Story about Rebranding and the Power of Being Understood