SlideShare a Scribd company logo
iBeacons
dex
Redefining Proximity
Engagements
www.dexconsulting.com
Making direct, real time Engagements, at the
right time and right place possible
iBeacons
dex
iBeacons are small indoor positioning devices that use Low Energy
Bluetooth (BLE) to connect with smartphones. Once connected, a beacon
can trigger response in an smartphone app allowing it to pinpoint the
location, push notification messages and call on app.
iBeacon
Do you know what is
it?
dex
BLE is a low energy consuming, intelligent sensor technology, in the form of
chipsets that are embedded into devices, such as beacons.
BLE
Do you know what is
it?
dex
But did you know there are millions of beacons
in the world…YES!
THEY ARE YOUR PHONES!!
You can also find BLE embedded in most common
devices now a days like watches, tags, etc.
dex
An iBeacon does not do anything as
such, it is just a trigger that can initiate
a response in any device or app which
gets in its range and is associated with
How an iBeacon
Works?* Send welcome messages
as Customer or Visitor
enters your store
* Send custom deals and
offers to customers based
on their buying behavior
* Track time spent and
buying behavior of
customers in any section
of the store
dex
iBeacon
SYSTEM ARCHITECH
Typically an iBeacon system architech includes an iBeacon harware, an app or a smart device
which can perform a cetrain function when iBeacon devices triggers it and a business
intelligence layer which defines these functions
iBeacon hardware
which is compatible
with your device or
app
Hardware
*
A trigger responsive app or
smart device which acts
when in proximity of the
iBeacon
App
*
Business intelligence
layer that defines
responses in app or
smart device
Intelligence*
dex
So what is so GREAT about
iBeacons?
iBeacons allow businesses engage customers or visitors based on their location or proximity to
the store, and send them custom notifications and messages based on their behavior and buying
habits. iBeacons offers tremendous potential as how you can engage your visitors in real time, consider
following examples
Send customized messages or
notifications based on the
customer’s location in any
particular section of the shop
Enhance customer loyalty and
reward regular customers with
better offers by knowing their visit
details as they arrive
Open a visit or ticket as a
customer approaches the clinic or
health store and manage the
complete visit automatically
Provide customers with indoor
map and navigation to facilitate
them through the whole store and
provide whole new shopping
experience
Capture data on time spent by
customers at particular section of
the store and customize your
offers based on the same
Accept payments on the go from
customers and help them move
away from long queues of the
billing counter
dex
Let’s consider some real
world business
applications for businesses
dex
Retail Businesses
Send customized notifications about
different offers, coupons or personalized
loyalty programs based on the location,
time and purchase history of the shoppers.
Promotion
Enhance customer loyalty and reward
regular customers with better offers by
knowing their visit details as they arrive
Monitoring
Provide customers with indoor map and
navigation to facilitate them through the
whole store and provide whole new
shopping experience
Navigation
dex
Restaurants
Making reservations & manage orders
even before reaching the restaurant.
Reservation
s
Accept payments on the go from
customers and help them avoid waiting
time
Payments
Walking around and getting notifications
about a nearby restaurant that can offer
the type of food we are looking for
Offers
dex
Hospitals
Making pre appointment by checking doctors availability in real
time and allowing real time check in as you enter the clinic or
hospital
Appointments
Receiving information about rules of hospitals, history of patient,
facilities, recent developments and all kind of stuff that is important
to hospital or patients
Monitoring
Tracking the location and room number of the patient and other
services and guiding patients to relevant places if required
Navigation
dex
Workplace
Automatically mark the attendance of
employees as they enter the office
premises and leave aside traditional
biometric and card punching solutions
Attendance
Send relevant information, updates and
notifications to employees on the go when
they are in the office premises
Information
Track how your employees are spending
their time in office
Time
Tracking
dex
Where is the future?
2015 is termed as year of iBeacon Technology which will
redefine how businesses engage their customers
On an average every one out of 4 retail business will embrace
iBeacon technology in coming year
dex
iBeacon based proximity solution for small businesses
mdex
mdex is targeted to small businesses such as restaurants, retail stores,
hospitals, clinics and office where they can set up iBeacon based
proximity solutions for their customers and visitors
Businesses can track check ins, send notifications and deals and do a lot
of stuff to engage their visitors
What we are doing?
dex
iBeacon based loyalty based solution for retail
establishments
konekz
konekz is an iBeacon based loyalty based system targeting retail
businesses to help them improve footfall in their shops, improve customer
loyalty through revisits and improve probability of purchase through
regular visits by customers
What we are doing?
dex
Dex Consulting is a leading mobility solution provider helping small and medium enterprises in strategizing,
developing and managing their mobility needs. We have been working with iBeacon technology to help business in
defining their mobile strategies, helping them develop relevant mobile solutions and managing them for better
performance and productivity
We have been successful in earning the trust of small and medium enterprises and continue to assist businesses
worldwide in harnessing the power of technology to enhance their business processes and improve overall
profitability.
ABOUT USMobility Solutions for Small and Medium Enterprises
dex
Interested in Discussing
iBeacons
Arizona
Buckinghamshi
re
India
India
A- 89, 2nd Floor,
Sector 63, Noida, Uttar
Pradesh,
India
+91-120-422-6110
UnitedStates
5235 South 39th Street,
Phoenix, AZ 85040
+1-646-929-3959
United Kingdom
14, Langport Cresent,
Oakhill Milton Keynes (MK5
6LZ),
Buckinghamshire, UK
+44-783-514-7255
dexDisclaimer: Images and figures used in the presentation are taken from internet and we thank the owners for the same.

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iBeacon : Redefining proximity engagement

  • 2. Making direct, real time Engagements, at the right time and right place possible iBeacons dex
  • 3. iBeacons are small indoor positioning devices that use Low Energy Bluetooth (BLE) to connect with smartphones. Once connected, a beacon can trigger response in an smartphone app allowing it to pinpoint the location, push notification messages and call on app. iBeacon Do you know what is it? dex
  • 4. BLE is a low energy consuming, intelligent sensor technology, in the form of chipsets that are embedded into devices, such as beacons. BLE Do you know what is it? dex
  • 5. But did you know there are millions of beacons in the world…YES! THEY ARE YOUR PHONES!! You can also find BLE embedded in most common devices now a days like watches, tags, etc. dex
  • 6. An iBeacon does not do anything as such, it is just a trigger that can initiate a response in any device or app which gets in its range and is associated with How an iBeacon Works?* Send welcome messages as Customer or Visitor enters your store * Send custom deals and offers to customers based on their buying behavior * Track time spent and buying behavior of customers in any section of the store dex
  • 7. iBeacon SYSTEM ARCHITECH Typically an iBeacon system architech includes an iBeacon harware, an app or a smart device which can perform a cetrain function when iBeacon devices triggers it and a business intelligence layer which defines these functions iBeacon hardware which is compatible with your device or app Hardware * A trigger responsive app or smart device which acts when in proximity of the iBeacon App * Business intelligence layer that defines responses in app or smart device Intelligence* dex
  • 8. So what is so GREAT about iBeacons? iBeacons allow businesses engage customers or visitors based on their location or proximity to the store, and send them custom notifications and messages based on their behavior and buying habits. iBeacons offers tremendous potential as how you can engage your visitors in real time, consider following examples Send customized messages or notifications based on the customer’s location in any particular section of the shop Enhance customer loyalty and reward regular customers with better offers by knowing their visit details as they arrive Open a visit or ticket as a customer approaches the clinic or health store and manage the complete visit automatically Provide customers with indoor map and navigation to facilitate them through the whole store and provide whole new shopping experience Capture data on time spent by customers at particular section of the store and customize your offers based on the same Accept payments on the go from customers and help them move away from long queues of the billing counter dex
  • 9. Let’s consider some real world business applications for businesses dex
  • 10. Retail Businesses Send customized notifications about different offers, coupons or personalized loyalty programs based on the location, time and purchase history of the shoppers. Promotion Enhance customer loyalty and reward regular customers with better offers by knowing their visit details as they arrive Monitoring Provide customers with indoor map and navigation to facilitate them through the whole store and provide whole new shopping experience Navigation dex
  • 11. Restaurants Making reservations & manage orders even before reaching the restaurant. Reservation s Accept payments on the go from customers and help them avoid waiting time Payments Walking around and getting notifications about a nearby restaurant that can offer the type of food we are looking for Offers dex
  • 12. Hospitals Making pre appointment by checking doctors availability in real time and allowing real time check in as you enter the clinic or hospital Appointments Receiving information about rules of hospitals, history of patient, facilities, recent developments and all kind of stuff that is important to hospital or patients Monitoring Tracking the location and room number of the patient and other services and guiding patients to relevant places if required Navigation dex
  • 13. Workplace Automatically mark the attendance of employees as they enter the office premises and leave aside traditional biometric and card punching solutions Attendance Send relevant information, updates and notifications to employees on the go when they are in the office premises Information Track how your employees are spending their time in office Time Tracking dex
  • 14. Where is the future? 2015 is termed as year of iBeacon Technology which will redefine how businesses engage their customers On an average every one out of 4 retail business will embrace iBeacon technology in coming year dex
  • 15. iBeacon based proximity solution for small businesses mdex mdex is targeted to small businesses such as restaurants, retail stores, hospitals, clinics and office where they can set up iBeacon based proximity solutions for their customers and visitors Businesses can track check ins, send notifications and deals and do a lot of stuff to engage their visitors What we are doing? dex
  • 16. iBeacon based loyalty based solution for retail establishments konekz konekz is an iBeacon based loyalty based system targeting retail businesses to help them improve footfall in their shops, improve customer loyalty through revisits and improve probability of purchase through regular visits by customers What we are doing? dex
  • 17. Dex Consulting is a leading mobility solution provider helping small and medium enterprises in strategizing, developing and managing their mobility needs. We have been working with iBeacon technology to help business in defining their mobile strategies, helping them develop relevant mobile solutions and managing them for better performance and productivity We have been successful in earning the trust of small and medium enterprises and continue to assist businesses worldwide in harnessing the power of technology to enhance their business processes and improve overall profitability. ABOUT USMobility Solutions for Small and Medium Enterprises dex
  • 18. Interested in Discussing iBeacons Arizona Buckinghamshi re India India A- 89, 2nd Floor, Sector 63, Noida, Uttar Pradesh, India +91-120-422-6110 UnitedStates 5235 South 39th Street, Phoenix, AZ 85040 +1-646-929-3959 United Kingdom 14, Langport Cresent, Oakhill Milton Keynes (MK5 6LZ), Buckinghamshire, UK +44-783-514-7255 dexDisclaimer: Images and figures used in the presentation are taken from internet and we thank the owners for the same.