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Retail Trends 2016
The subscription
economy
The power of
the crowd
The age of truly personal
commerce dawns
Social
influence
TV shopping
reinvented
The dawn of the
“omni-organisation”
Retail Trends 2016
Internet of things Robotics
Virtual reality Artifical intelligence
Driverless cars
The next wave of disruptors in retail
The sharing economy
extends to retail space
Pure plays turn to bricks
and mortar
Supermarkets struggle
to shrink space
Consolidation and
distress persist
New rental models
emerge
The High Street in 2016
2016 priority ... redefining convenience
Delivering a relevant, personalised experience
•	 Commerce will become pervasive
at every point of inspiration
•	 Retailers will attempt to understand
each customer and engage
according to specific context and
preferences
•	The role of the physical store
will fundamentally change as the
barriers between physical and
digital will blur
Act on customer “wants”…
as well as their needs
•	Products and services will
increasingly be personalised to the
individual customer
•	Retailers will start to act and behave
more like media companies
•	Social will become the biggest
influence on sales
Personalise the offer
•	Enterprise inventory will evolve
towards ecosystem inventory
•	Customers will demand that
retailers immediately fulfill or even
predict their needs
•	Transaction will no longer be
an event but a more seamlessly
integrated part of the experience
•	Third parties will redefine the
customer-retailer relationship
Execute on the promise…
don’t disappoint!
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, and its network of
member firms, each of which is a legally separate and independent entity. Please see www.deloitte.co.uk/about for a detailed description of the
legal structure of DTTL and its member firms.
Deloitte LLP is the United Kingdom member firm of DTTL.
This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the principles set
out will depend upon the particular circumstances involved and we recommend that you obtain professional advice before acting or refraining
from acting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in
this publication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned to any person acting or
refraining from action as a result of any material in this publication.
© 2016 Deloitte LLP. All rights reserved.
Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New
Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) 20 7936 3000 Fax: +44 (0) 20 7583 1198.
Designed and produced by The Creative Studio at Deloitte, London. J3678

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Deloitte retail trends 2016

  • 2. The subscription economy The power of the crowd The age of truly personal commerce dawns Social influence TV shopping reinvented The dawn of the “omni-organisation” Retail Trends 2016
  • 3. Internet of things Robotics Virtual reality Artifical intelligence Driverless cars The next wave of disruptors in retail
  • 4. The sharing economy extends to retail space Pure plays turn to bricks and mortar Supermarkets struggle to shrink space Consolidation and distress persist New rental models emerge The High Street in 2016
  • 5. 2016 priority ... redefining convenience Delivering a relevant, personalised experience • Commerce will become pervasive at every point of inspiration • Retailers will attempt to understand each customer and engage according to specific context and preferences • The role of the physical store will fundamentally change as the barriers between physical and digital will blur Act on customer “wants”… as well as their needs • Products and services will increasingly be personalised to the individual customer • Retailers will start to act and behave more like media companies • Social will become the biggest influence on sales Personalise the offer • Enterprise inventory will evolve towards ecosystem inventory • Customers will demand that retailers immediately fulfill or even predict their needs • Transaction will no longer be an event but a more seamlessly integrated part of the experience • Third parties will redefine the customer-retailer relationship Execute on the promise… don’t disappoint!
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