This Presentation is about the cost effective use of social media by MSMEs. And how internet has changed the meaning of marketing, How and Why Conventional marketing is been replaced by Online marketing? How Small and Medium enterprises can make benefits out of this.

1. Cost-effective use of Social Media by MSMEs for Marketing Products and Services
SOLUTIONS FOR SMALL AND MEDIUM ENTERPRISES
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MSME Workshop
Hanoi, Vietnam, August 6, 2014

2. 40%
Export Part
2nd Largest
Employment
Provider
40 %
Manufacturing
Output
Essentials
ISEs generate employment and contribute
significantly to GDP and helps in downstream
development
Constraints
Due to various constraints ISEs find hard to
achieve substantial growth where internet
technologies provides them a level playing field
MSMEs are growth drivers for many
economies and contribute majorly to GDP
The Growth Drivers
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3. Group 1
Group 2
Group 3
Group 4
• Basic Communication
• Fixed Lines/Mobile
Phones
• Fax
• Basic Information
Technology
• PC equipped with basic
Software and Hardware
• PC with proprietary or
Open Source Software
• Advance Communication
• Email, Internet browsing,
Video Conferencing and
Intranet
• File Sharing, Creating
Websites, VoIP
• Advance Information Technology
• Advanced software such as
Databases Management and ERP
• Inventory Management, E-
Commerce and E Procurement
Empowerment Levels of MSMEs
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4. Hindrances in Adoption of ICT
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Lack of financial and
legal infrastructure
INFRASTRUCTURE
Lack of credible sources
of information and
guidance
CREDIBILITY
Limited ICT literacy of
SME owners hinders
their ability to choose
the appropriate tools
LITERACY
Lack of financing
options limits SME
ability to purchase ICT
FINANCE
Demand
Side
Poor Communications
infrastructure results in
limited access and higher
cost
Most advanced ICT products
are designed for larger Firms
and not MSMEs.
Supply Side

5. Internet in Businesses
Change in Ways of
Doing Business:
Sourcing
Globalization
More Outsourcing
Now marketing remains a biggest challenge for MSMEs in terms of Competition, Reach
and Growth
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Turning Points
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Direct Buying and Selling

6. Trends
With advent of technology and internet, the ways that
businesses do marketing have changed a lot
• Advertising
• Exhibitions
• Campaigns using Print and other Media
• Branding
• Door-to-door Marketing
ConventionalMarketing
• Search
• Display
• Email
• Web Portal
• Social Media
DigitalMarketing
Marketing Options for MSMEs
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7. Social Media has emerged as latest marketing tool, providing cost effective and more personalized and customer centric
marketing option to businesses to promote their products and services
100 Million
Mobile Users
2 Billion
Views per Day
106 Million
Users
43% Users
Business Related Queries
As per recent data, Facebook has over 400 million users worldwide who generate almost 1 billion likes on daily basis for
businesses and posts giving businesses a single platform with so large audience
Emergence of Social Media
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8. Create Community
• Helps in Engaging Relevant
Customers
• Retaining
• Converting
Expand Reach
• Cater Worldwide Audience
• Deliver Extended Message
• Keep marketing costs in
Control
• Promoting products and services in a more personal way.
• Uploading images and videos of product demos that can bring SME
offerings to life in a way that words alone cannot
Maximize ROI on Marketing
• Monitor for mentions of brands, products and services,
• Promptly engage audience in active conversations
• Helps in reducing negative commentary
• Uncover unmet customer needs.
Managing Brand Reputation
Social Media has emerged as latest marketing tool, providing cost effective and more personalized and customer centric
marketing option to businesses to promote their products and services
Engaging Social Media
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Understand Sentiment
• Track customer input on
products, services and offerings
• Improve customer segmentation,
provide targeted offers and
increase sale opportunities

9. Easily track number of visitors through your social media marketing and track conversion matrix for them. Number of fans and followers let
you know your popularity and engagements of social profiles strengthen your brand value
Social Media marketing is supported with unmatched analytical data, helping businesses in getting a clear picture about
the returns they get on their investments
Analyzing Social Media
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Conversation participation metrics can be a measure of how
people are reacting to social media campaigns and can easily
measured by likes, comments and interactions
Conversation Participation
Measure social performance by analyzing sharing, re-tweeting or
writing a blog post about its social media campaign
Social Reach Performance

10. Business Overview
110% Brain Master saw a whooping increase of 110% in new inquiries and customers after they launched
their first Facebook Campaign
Service Offerings
Brain Master is into Abacus Training and Vedic Mathematics Training to help
small children harness their potential in Mathematics and complex
calculations
Better Customer Engagements
Brain Master saw around 89% better customer engagement after they
started interacting with audience on social pages
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Case StudyMaths and Abacus efficiently embraced social media marketing early in its growth and has grown to a franchise business of over 100
branches across India
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11. Dex Consulting is a leading business solution provider helping small and medium enterprises in strategizing, developing and
managing their technology and marketing needs. We have been helping business in defining their technical and marketing
strategies, helping them develop relevant and cost effective solutions and managing them for better performance and
productivity
We have been successful in earning the trust of small and medium enterprises and continue to assist businesses worldwide in
harnessing the power of technology and marketing to enhance their business processes and improve overall profitability.
ABOUT USSolutions for Small and Medium Enterprises
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12. 1. Successfully completed over 200 internet marketing campaignsand web development
projects
2. Experience of developing over 200 websites and web applications including mobile
applications for iPhone and Android
3. Capability of handling multilingual campaigns in Italian, German, French, Swedish, Romanian and other
major European languages
4. Delivered over 10 million incremental traffic and $15 million in incremental
revenue last year across various campaigns
5. Strong methodology and project management practices ensuring credibility and
consistency in results and solutions
Highlights
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13. Clientele
Search Value has become an integral part of our organization
“
We started on a small marketing project and now Search Value handles our complete inbound marketing. We have seen a tremendous
increase in leads since they took over and overall brand enhancement has been terrific
Ishan Amin, VP, Product Development and Marketing, Summitsoft Corporation, US
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14. Inbound Marketing
Comprehensive inbound marketing
services to enhance your visibility,
reach new customers and generate
more leads along with frequencies
of repeat visits.
Web Solutions
Complete web solutions for
businesses to automate their
processes and improve overall
productivity through online web
solutions
OUR OFFERINGS
Mobile Solutions
Leverage on our experience to give
your customers an unmatched
mobile experience through mobile
apps and mobile websites and
improve engagement
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15. Contact Us
Arizona
Buckinghamshire
India
India
A- 89, 2nd Floor,
Sector 63, Noida, Uttar Pradesh,
India
+91-120-422-6110
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UnitedStates
5235 South 39th Street,
Phoenix, AZ 85040
+1-646-929-3959
United Kingdom
14, Langport Cresent,
Oakhill Milton Keynes (MK5 6LZ),
Buckinghamshire, UK
+44-783-514-7255