The document discusses the Hypodermic Syringe Model of media effects, which suggests that audiences passively receive "injections" of ideas from media like intravenous injections. According to this model, vulnerable groups like youth are most susceptible to influence. While media can influence actions, audiences also decide whether to accept ideas. The model was demonstrated in 1938 during the panic caused by Orson Welles' radio broadcast of "The War of the Worlds". For a coursework, this model could be applied by portraying how disputes in society lead to violence or through the idea of an "underworld".

1. Basic Theory : Influencing the actions of the audiences. Hypodermic Syringe Model

2. Example 1 Violent images in media texts could influence the actions of vulnerable sections of society. In this model and all others it is suggested to the audience to receive and intravenous injection. This can be both positive and negative.

3. Vulnerability It is mostly found within the youth as their minds are still developing however, it can affect all ages and this was clearly seen in 1938 as ‘The war of the worlds’ was broadcasted as it caused widespread panic among American citizens.

4. Plausibility The Hypodermic Syringe Model can affect people but it is also in the audiences mind to accept these interpretations that are represented to them. The better the media text the more plausible it is. This can be seen in ‘the war of the worlds’.

5. Relations to our coursework The injection and transfer of ideas to the audience from our coursework will be that of disputes that occur in society and how they result in violence. The idea of another world will also be incorporated by the use of another idea of an ‘underworld’