The document discusses the Hypodermic Syringe Model of media influence, which suggests that media texts can directly influence audiences like an intravenous injection. According to this model, vulnerable groups like youth are most susceptible to influence, though all ages can be affected. While media can plausibly influence people's actions and beliefs, individuals still have the ability to accept or reject those influences based on how plausible they perceive the message to be. The document relates this model to the creators' own coursework, which aims to promote the message of equality and beauty through lyrics, masks, and scooters that make all actors appear the same.

1. Basic Theory : Influencing the actions of the audiences. Hypodermic Syringe Model

2. Meaning of the Model Violent images in media texts could influence the actions of vulnerable sections of society. In this model and all others it is suggested to the audience to receive an ‘intravenous injection’ (relationship to the name of the model). This can be both positive and negative. In our music video we will try to influence equality and that everyone is ‘beautiful’.

3. Vulnerability It is mostly found within the youth as their minds are still developing however, it can affect all ages and this was clearly seen in the last Harry Potter book in the series. Children received counselling to deal with the grief over the deaths of the fictional characters.

4. Plausibility The Hypodermic Syringe Model can affect people. However, the interpretations can either be accepted or denied by the human brain. If accepted it is due to the plausibility represented to them. The more in depth the media text the more plausible it is. This can be seen in ‘Harry Potter’

5. Relations to our coursework The injection and transfer of ideas to the audience from our coursework will be how everyone is equal. The lyrics ‘beautiful people’ will lay foundation to what we want to portray to the audience, this being everyone is equal. The prop of masks will reinforce this idea of equality as it makes all the actors the same. Scooters will add a fun factor in which the audience will be attracted. The scooters will also add to the equality as the scooter is the transport of all the characters, showing they receive the same income.