The document discusses the Hypodermic Syringe Model of media influence, which suggests that media texts can directly influence audiences like an intravenous injection. According to this model, vulnerable groups like youth are most susceptible to influence, though all ages can be affected. While media can plausibly influence people's actions and beliefs, individuals still have the ability to accept or reject those influences based on how plausible they perceive the message to be. The document relates this model to the creators' own coursework, which aims to promote the message of equality and beauty through lyrics, masks, and scooters that make all actors appear the same.