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HUMMER AQUISITION 
BY 
JAZARUDHEEN.K 
VASIQUE AHMED 
RAHUL BAIN 
SACHIN AGARWAL 
MAHESH V 
MUZAMMIL AYOOB
Introduction 
General Motors Corp 
Timeline: 
 (1908): Founded 
 (1932-2007): Market leader in Automobile industry 
 (1999): Bought Hummer brand from AM General 
 (2005-2008): suffered cumulative losses of US$ 82 billion 
 (2008): Gasoline price hike, Global recession and decline in sales 
 (2009): Filed bankruptcy 
 (2010): Plan to shutter Hummer brand
TENGZHONG 
Time Line: 
 (2005): Established aft acquiring Sichuan Changdian (1965-2005) 
 (2006-08): Company expansion through acquisitions 
 (2009): Signed MOU with GM for acquiring Hummer brand 
 (2010): Officially abandoned the proposal
Hummer
Reasons for Hummer Deal
Challenges faced by Tengzhong for acquiring 
Hummer 
Internal Factors 
• Manufacturer of construction machinery 
• Not listed among world’s top 50 vehicles manufacturer 
External factors 
• Falling sales of Hummer 
• Outbound FDI in china requires approval from government (including 
MOFCOM,NDRC,MIIT and SAFE) 
• Fuel efficiency regulations by US and China 
• Lack of funding from banks or from private investors for this deal 
• Not suited for roads in china 
• Price hike of fuels 
• Additional investment of US$ 800 million to US$ 2 Billion to bolster 
Hummer
Hummer aquisition

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Hummer aquisition

  • 1. HUMMER AQUISITION BY JAZARUDHEEN.K VASIQUE AHMED RAHUL BAIN SACHIN AGARWAL MAHESH V MUZAMMIL AYOOB
  • 2. Introduction General Motors Corp Timeline:  (1908): Founded  (1932-2007): Market leader in Automobile industry  (1999): Bought Hummer brand from AM General  (2005-2008): suffered cumulative losses of US$ 82 billion  (2008): Gasoline price hike, Global recession and decline in sales  (2009): Filed bankruptcy  (2010): Plan to shutter Hummer brand
  • 3. TENGZHONG Time Line:  (2005): Established aft acquiring Sichuan Changdian (1965-2005)  (2006-08): Company expansion through acquisitions  (2009): Signed MOU with GM for acquiring Hummer brand  (2010): Officially abandoned the proposal
  • 6. Challenges faced by Tengzhong for acquiring Hummer Internal Factors • Manufacturer of construction machinery • Not listed among world’s top 50 vehicles manufacturer External factors • Falling sales of Hummer • Outbound FDI in china requires approval from government (including MOFCOM,NDRC,MIIT and SAFE) • Fuel efficiency regulations by US and China • Lack of funding from banks or from private investors for this deal • Not suited for roads in china • Price hike of fuels • Additional investment of US$ 800 million to US$ 2 Billion to bolster Hummer