The document outlines a plan to assist the American auto industry. It proposes reducing expenses and salaries for corporate employees and union workers. It also suggests reviewing vehicle prices and Kelley Blue Book values. The plan's timeline has the first four years focused on cost reduction to save jobs, the fifth year on job creation, and the following six years on returning the Big 3 automakers to industry leadership. The target markets are the government, consumers, and the Big 3 automakers themselves.