1) General Motors is the world's largest automaker producing vehicles under brands like Chevrolet, Pontiac, Buick, and Cadillac. 2) A new CEO in 2000 aimed to integrate internet technology to make GM smarter, leaner, and more responsive to customers by reducing vehicle development time. 3) Initiatives like Covisint, OnStar, and building vehicles to order online helped cut costs but had mixed success in increasing sales and subscriptions. While technology improved efficiency, interpersonal aspects of buying and owning a vehicle remain important.

1. Chapter 4 General Motors Case How Much Can the Internet Help GM?

35. INFORMATION SYSTEMS AND BUSINESS STRATEGY

38. INFORMATION SYSTEMS AND BUSINESS STRATEGY