General Motors Corporation (GM) is the world's largest automaker, employing 284,000 people worldwide. Headquartered in Detroit, GM manufactures vehicles under brands like Chevrolet, Buick, GMC, Cadillac, and more. In 2006, GM sold over 9 million vehicles globally. While once dominant in the US, GM has faced declining market share since the 1970s from increased competition. GM operates in over 33 countries and has partnerships with other automakers. The company aims to strengthen brands like Chevrolet and Cadillac. One recommendation is for GM to further penetrate the large Chinese market to regain customers and reputation.
A half-billion vehicles over 106 years equals billions in commerce, payroll, investments and infrastructure in communities all over the world. For customers, these vehicles played roles in weddings, family vacations, graduations, new businesses and countless milestones along life’s journey.
International Public Relations: Fiat Chrysler acquisition 2014pierg11
This is a case study of International Public Relations about the acquisition of Fiat Chrysler.
Is the challenges for communication management and public relation in international mergers and acquisition.
A half-billion vehicles over 106 years equals billions in commerce, payroll, investments and infrastructure in communities all over the world. For customers, these vehicles played roles in weddings, family vacations, graduations, new businesses and countless milestones along life’s journey.
International Public Relations: Fiat Chrysler acquisition 2014pierg11
This is a case study of International Public Relations about the acquisition of Fiat Chrysler.
Is the challenges for communication management and public relation in international mergers and acquisition.
In 2005, General Motors (GM) – the world's largest automotive manufacturer is now stepping to the point, where strategic thinking, planning and breakthrough are necessary. Three consecutive years of global market share declines, high pressure from world-class competitors, health care and retirement burdens, and rapid changes in consumer profile are the reason of that. How GM should minimize such threats and in the same time capture potential opportunities with its strengths is very interesting issue in term of strategic management and policy.
This presentation was composed to fulfill the requirement of my masters degree subject. The analysis and solution in this presentation were originated from a business case blended with my knowledge, research and idea. Even though, they may not 100% correct, or not reflect the current situation and solutions of GM, I still hope that this presentation would help those who is interested the situations occurred in 2005
General Motor Strategic Management AnalysisRashid Javed
Best report of Strategic Management . We apply these tools strategic formulation, implantation and evaluation on general motor very effectively. we hope u will got help from this report. .
GENERAL BACKGROUND
PROBLEM STATEMENT
PREVIOUS LEADERSHIP AND TEAM FAILURE LESSONS
CHANGE IN LEADERSHIP AND NEW TEAM
LEADERSHIP LESSONS, TEAM DYNAMICS, & STRATEGY.
REFERENCES
Ford Motor Company was founded by Henry Ford in the year 1903; it is an American Multinational Automaker.
Using elaborately engineered production sequences typified by moving assembly lines, ford developed techniques for large-scale automobile manufacturing by 1914; these techniques became known as “Fordism” worldwide.
Today Ford is the Second largest US based automaker & Fifth largest in the World. Ford has produced over 350 million cars and employs 190,000 people with over 90 locations and facilities worldwide.
Ford and GM A Comparison of 2 Fortune 500 CompaniesLeo de Sousa
This paper compares and contrasts two top ten Fortune 500 automotive companies: Ford Motor Company (Ford) and General Motors Corporation (GM). Through a series of strategic decisions and initiatives, Ford was able to survive the 2008-2009 global economic crisis. General Motors had similar opportunities to make strategic changes but remained entrenched in their approaches and strategy. The result was General Motors filed for bankruptcy, and had to ask the US and Canadian governments for loans in order to restart business.
General motors' exit from indian marketSagar Ghosh
After a long but unprofitable stint at India's automobile market, General Motors has finally decided to wind up its sales operations, as well as sell off one of its two manufacturing units. What led to this sudden decision? Who is at fault and for what reasons? Who all are affected? What will be the effect of this and who is going to suffer the most? View this brief presentation to find out !!!!
In 2005, General Motors (GM) – the world's largest automotive manufacturer is now stepping to the point, where strategic thinking, planning and breakthrough are necessary. Three consecutive years of global market share declines, high pressure from world-class competitors, health care and retirement burdens, and rapid changes in consumer profile are the reason of that. How GM should minimize such threats and in the same time capture potential opportunities with its strengths is very interesting issue in term of strategic management and policy.
This presentation was composed to fulfill the requirement of my masters degree subject. The analysis and solution in this presentation were originated from a business case blended with my knowledge, research and idea. Even though, they may not 100% correct, or not reflect the current situation and solutions of GM, I still hope that this presentation would help those who is interested the situations occurred in 2005
General Motor Strategic Management AnalysisRashid Javed
Best report of Strategic Management . We apply these tools strategic formulation, implantation and evaluation on general motor very effectively. we hope u will got help from this report. .
GENERAL BACKGROUND
PROBLEM STATEMENT
PREVIOUS LEADERSHIP AND TEAM FAILURE LESSONS
CHANGE IN LEADERSHIP AND NEW TEAM
LEADERSHIP LESSONS, TEAM DYNAMICS, & STRATEGY.
REFERENCES
Ford Motor Company was founded by Henry Ford in the year 1903; it is an American Multinational Automaker.
Using elaborately engineered production sequences typified by moving assembly lines, ford developed techniques for large-scale automobile manufacturing by 1914; these techniques became known as “Fordism” worldwide.
Today Ford is the Second largest US based automaker & Fifth largest in the World. Ford has produced over 350 million cars and employs 190,000 people with over 90 locations and facilities worldwide.
Ford and GM A Comparison of 2 Fortune 500 CompaniesLeo de Sousa
This paper compares and contrasts two top ten Fortune 500 automotive companies: Ford Motor Company (Ford) and General Motors Corporation (GM). Through a series of strategic decisions and initiatives, Ford was able to survive the 2008-2009 global economic crisis. General Motors had similar opportunities to make strategic changes but remained entrenched in their approaches and strategy. The result was General Motors filed for bankruptcy, and had to ask the US and Canadian governments for loans in order to restart business.
General motors' exit from indian marketSagar Ghosh
After a long but unprofitable stint at India's automobile market, General Motors has finally decided to wind up its sales operations, as well as sell off one of its two manufacturing units. What led to this sudden decision? Who is at fault and for what reasons? Who all are affected? What will be the effect of this and who is going to suffer the most? View this brief presentation to find out !!!!
Sheet1Task Name Responsible Start Date End Date Duration Status Sp.docxmaoanderton
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General Motors
Table of Contents
1.0:Abstract 3
2.0:Introduction 4
3.0: Internal Strategic Analysis 5
4.0Internal Strengths 7
5.0Internal Weaknesses 9
6.0: Leadership 10
7.0:Customer and Market Focus 11
8.0:Human Resource 13
9.0:Quality Management System 16
10.0:Process Management (HR) 17
11.0: Conclusion18
12.0:References20
Abstract
General Motor (GM) is a multinational automobile manufacturer. The company was founded in 1908 in Flint, Michigan by William Durant and Charles Mott. At present, GM is the second largest automaker after Toyota as measured according to the global industry sales. A key competitive edge that GM has compared with its competitors is its innovative designs and products. The purpose of this paper is to study the company based on the Malcolm Baldrige National Quality Award criteria. GM’s key strategic objectives are place the company to be competitive, satisfy customers, remain solid growth in global vehicle sales, and continually invest to dedicate to improving cultural, economic, educational, environmental, and social aspects of the communities. The paper will look into; internal analysis of GM strategic plan, leadership, customer analysis, human resource analysis, and business process management within the organization.
A key to GM’s success is its management. Without efficient management GM would not have been able to sell and finance its vehicles globally. Success does not mean that the company is not facing any impending threats. Threats for the company do exist in the industry, especially in terms of high cost and brand dilution. In order to avoid them, GM needs to reduce the cost of its vehicles and to add GM letters in all of its brands to increase the awareness among its .
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. GROUP 2
MEMBER : KEUKA ID
TRINH MINH NHAT 295837
CHAU PHAM GIA LOC 295802
LE PHI HUNG 295814
3. Introduction
• General Motors Corporation (GM) is the world's largest automaker and has been the global industry
leader in sales for 76 years.
• The United States is GM's largest national market, followed by China, Canada, the United Kingdom,
and Germany.
• Today, the company employs about 284,000 people worldwide. With its global headquarters located in
Detroit, GM manufactures cars and trucks in 33 countries.
• In 2006, GM sold 9.1 million cars and trucks globally under the brands Buick, Cadillac, Chevrolet,
GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, and Vauxhall.
• GM has fostered partnerships with many automobile manufacturers around the world.
4. Introduction (Cont.)
• In 2006, GM sold 9.1 million cars and trucks globally under the brands Buick,
Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab,
Saturn, and Vauxhall.
• GM has fostered partnerships with many automobile manufacturers around the world.
5. Mission statement
"G.M. is a multinational corporation engaged in socially responsible
operations, worldwide.
It is dedicated to provide products and services of such quality that our
customers will receive superior value
Our employees and business partners will share in our success/
Our stock-holders will receive a sustained superior return on their
investment.
6. Vission statement
"Over the past 100 years, GM has been a leader in the global automotive
industry. And the next 100 years will be no different.
GM is committed to leading the industry in alternative fuel propulsion."
"GM’s vision is to be the world leader in transportation products and related
services.
We will earn our customers’ enthusiasm through continuous improvement
driven by the integrity, teamwork, and innovation.
7. HISTORY
The company was founded on September 16, 1908, in Flint,
Michigan, as a holding company for Buick, and then controlled by William C.
Durant.
At the turn of the 20th century there were fewer than 8,000 automobiles in
America and Durant had become a leading manufacturer of horse-drawn vehicles in
Flint, MI, before making his foray into the automotive industry.
GM's co-founder was Charles Stewart Mott, whose carriage company was merged
into Buick prior to GM's creation.
Over the years Mott became the largest single stockholder in GM and spent his life
with his Mott Foundation which has benefited the city of Flint.
In 1909, GM acquired the Reliance Motor Truck Company of Owosso, Michigan, and
the Rapid Motor Vehicle Company of Pontiac, Michigan, the predecessors of GMC
Truck .
8. HISTORY ( Continue )
GM’s market share peaked in the 1960s where they held 48.3% of the overall
US market share.
This total began to decline in the 1970s and continued to present day, due
to greater international competition, mainly coming from the Japanese
companies of Toyota and Honda.
They strayed from the traditional American muscle cars, which were bulky
and had poor gas mileage, to sleeker designs with better quality and
efficiency .
10. PRODUCTS
Running global business environment for over decades as well as presence in
37 nations under ten main brands (Chevrolet, Buick, GMC, Cadillac, Holden,
Opel, Vauxhall, Wuling, Baojin, Jie fang, and Daewoo).
GM cover a wide range of products and services. Besides, they also produce
diesel engines, marine equipments, and even stationary.
Currently, GM mainly focus on several below brands since they experience a
high in sales and significantly contribute to the firm’s success against other
rivals.
11. Featured Products
Chevrolet:
- Brand Positioning:
• Expressive Value
• High Value Appeal with High Retail Volume
- Dealer Throughput:
• Growing to match Toyota in large markets
12. Featured Products
Buick-Pontiac-GMC:
- Brand Positioning
• Buick: Sophisticated Quality, Luxury and Craftsmanship
• Pontiac: Youthful & Sporty – with niche focus
• GMC: Engineering Excellence with Capability and Functionally
- Dealer Throughput:
• Growing to match Nissan in large markets
13. Featured Products
Cadillac:
- Brand Positioning:
• Performance Luxury with Aspirational Appeal
• Global Luxury Brand
- Dealer Throughput:
• Growing to match Mercedes in large markets
15. Whether the company is planning to
expand its market and how
GM has decided to limit its product portfolio and focus on (Chevrolet,
Cadillac) as its “full-line marquis”.
“Saturn, Hummer and Saab would be positioned as smaller niche
brands, and Pontiac.
GMC and Buick would be combined into a complementary distribution
channel that could account for at least 1.2 million cars and trucks annually.
18. COMPETITORS
Daimler Chrysler
Being the number two auto manufacturer in total revenue,
Daimler Chrysler has become the industry leader having many
strengths.
The main products of Chrysler are very well-known and have
the customer attention such as Dodge, Chrysler, Jeep, and
especially Mercedez-Benz product lines.
19. COMPETITORS
Ford Motor Company
This is a global company with two core businesses: Automotive and Financial Services.
The Automotive business include the design, development, manufacture, sale and services.
Ford focus on cutting costs to increase margin more than the others.
Ford is the innovator in the auto industry due to the fact that reversing engineering
products.
20. Toyota Motor Corporation
The company was incorporated in 1937 and has a large number of strengths being the
industry leader.
They have three main brands: Toyota, Lexus and Scion. Having three different brands,
it helps the company to reach many new sectors and diversify the customers’ choice.
Especially , Toyota was the leader in Total Quality Management by using Kaizen
theory.
23. GM’s COMPETITIVE ADVANTAGES
Global presence
New vision and strategy
Largest manufacture in the market
Strong management team
Strong brand portfolio
Strong presence in China
Knowledge of home market
Well performing brands
Large employee base with highly educated engineers and good R&D department
Huge increase in total equity
Minimal service complains
24. GM’s COMPETITIVE ADVANTAGES
Global presence
The company presence in nearly 157 countries and the Chevrolet brand reached 4.95
million units in the world .
Moreover, the company lead the auto market in 77 years until 2007 .
New vision and strategy:
After GM has received the financial support from the U.S government since 2008,
they learn many invaluable experiences and conducting reorganize their business operation.
Daniel Akerson, who was the new CEO, has decided new strategies as well as the
firm’s visions toward business which even led GM to severe conditions, known as costly
and hard to compete in products.
25. GM’s COMPETITIVE ADVANTAGES
The largest manufacture in the market:
GM has established their headquarter in Detroit( the USA), where they now employ
204,000 people in every foremost region of the world, on top of doing business with some
157 countries .
GM’s largest national market is in the United States, as well as China, Brazil,
Germany, the United Kingdom, Canada, and Italy.
GM and its strategic partners produce cars and trucks in 34 countries .
General Motors sells service and vehicles through a plethora of brands such as:
Buick, Cadillac, Chevrolet, and GMC. General Motor also produces cars through its GM
Daewoo, Holden, Opel, Vauxhall, and Wuling units .
26. GM’s COMPETITIVE ADVANTAGES
Strong management team:
“GM works with groups like the National Society of Black Engineers, the Society of
Hispanic Professional Engineers and the Society of Women Engineers”. Said by CEO
Kenneth Barrett.
GM want to get the right engineers to be keynote speakers and participate in forums,
as panelists on a subject area, or in breakout sessions where we can highlight the technical
innovations of the organization.
27. GM’s COMPETITIVE ADVANTAGES
Strong Brand portfolio:
The firm sells 18 automobile brands to satisfy customers’ needs . The most well
known brand are Cadillac, Buick, GMC and which sell very well in either USA and China
market.
Strong presence in China:
China is the largest automotive market and it is also the second largest market for
GM to sell their vehicles . They enter the China market by using well performing
partnerships and local Buick brand.
28. GM’s COMPETITIVE ADVANTAGES
Well performing brands:
Establishing in Detroit Michigan in 1910 General Motors has produced a stable of
automobiles such as Chevrolet, Pontiac Cadillac and Buick which become household
names in the U.S.
General Motors Brand is well rooted not only in America but through out the world.
Knowledge of home market :
GM not only holds more than 18% market share but also being the largest car
manufacturer in the US
30. E- COMMERCE
GM defined customers who are independent, informed, impatient, and
demand immediate gratification.
The company said they want to deliver products and services at "their pace
and fast.“’
GM Social Hub :
31. RECOMMENDATIONS
1. Market Penetration Strategic Globally:
Potential market for GM is China. China is country have the largest population in
the world and it is the second largest market in the word so that they can obtain their
reputation again.
If GM can enter the China market they will have Strategic regional operation have
to be maintained if profitable, but if not, production needs to be outsourced to reduce costs.
They can create more new car to take back their reputation and customer truth due
to the fact that the cost for create new car is cheaper, so they can create more product to
satisfied customers’ needs.
32. RECOMMENDATIONS
2. Production of Fuel Efficient Cars :
Nowadays, more and more customers are aware of using gasoline engines
which causes pollution.
Creating a hybrid, electric or cleaner fuels now becomes a general trend since it
consumes less gas emission and high in quality as well as competitive cost.
We strongly believe that problem of GM is rebuilding people’s trust again in the
future and moreover they can make their products become diversified. If they can lead this
new industry market ,they can create more new car to make their products become
diversify.
33. RECOMMENDATIONS
3. Make Alliance With Competitors:
When GM alliance with Peugeot, they can strengthen their brand in foreign
market and can save money as well as time to create new car, they can use the Peugeot
ideas and factories to create diversified cars.