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Social Media Needs You

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Social Media Needs You. Because You're Awesome.

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Social Media Needs You

  1. 1. SOCIAL MEDIA NEEDS YOU. MARISA PEACOCK • CAGLCC BOARD RETREAT • FEBRUARY 1, 2014
  2. 2. WHO IS MARISA PEACOCK? ? Marisa Peacock is the principal and chief strategist for The Strategic Peacock. As a social business strategist and marketing consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media. ! Marisa is also an adjunct faculty member at Maryland Institute College of Art (MICA) teaching Social Media Marketing as a part of the Masters in Business of Art and Design program. ! Marisa holds a Bachelor of Arts in psychology from Mount Holyoke College and a graduate degree in American studies from Georgetown University. She resides in Arlington, VA.
  3. 3. “Ask not what you can do for social media; Ask what social media can do for you.” I M A G E F R O M : U N I T E D W AY S U N C O A S T
  4. 4. YOU ARE AWESOME. YOU INFLUENCE. LEAD. TELL STORIES. ADVISE. ADVOCATE. E N D O R S E . I M PA C T. I N S P I R E . S U P P O R T. P R O M O T E . R A I S E AWARENESS.
  5. 5. L E T ’ S G E T S TA R T E D .
  6. 6. H A B I T S , B E H A V I O R S , A N D M O T I V AT I O N S O F D I G I TA L LY E N G A G E D C A U S E - S U P P O R T I N G A D U LT S Y O U ’ R E I N G O O D C O M PA N Y 75% WANT TO INFLUENCE OTHERS TO CARE ABOUT CAUSES THEY CARE ABOUT 58% L I K E M A K I N G A N I M PA C T 24% WANT TO SHARE AND GIVE CREDIT Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Georgetown University’s Center for Social Impact Communication, March 2013
  7. 7. Y O U M AY B E A S O C I A L M E D I A U S E R I F…
  8. 8. SOCIAL MEDIA IN 2013 Source: Pew Internet & American Life Project, The Demographics of Social Media Users — 2012, February, May, December 2013 18-29 30-49 50-64 Male PINTEREST Urban Suburban AfricanAmerican Hispanic White Female FA C E B O O K TWITTER I N S TA G R A M LINKEDIN
  9. 9. INDUSTRY DEMOGRAPHICS Banking** Realty Travel Men 63% 9%* 56% Women 58% 16%* 44% 18-29 67% 28% 8% 30-49 65% 31% 18% Urban 62% 17% Suburban 66% 51% African-American 48% 4% 52% Hispanic 62% 7% 63% White 63% 85% *SINGLE **ONLINE BANKING S O U R C E : P E W R E S E A R C H C E N T E R ’ S I N T E R N E T & A M E R I C A N L I F E P R O J E C T S P R I N G T R A C K I N G S U R V E Y, 2 0 1 3 ; 2 0 1 3 N AT I O N A L A S S O C I AT I O N O F R E A LT O R S H O M E B U Y E R A N D S E L L E R G E N E R AT I O N A L T R E N D S ; T H E L U X U R Y R E TA I L E R ’ S G U I D E T O A G I L E C O M M E R C E , 2 0 1 3 ; U N D E R S TA N D I N G T H E U . S . H I S PA N I C T R A V E L E R , A S TA 2 0 1 2 .
  10. 10. TIME TO SHOW OFF
  11. 11. MAKE YOUR IDEAS HAPPEN • Don’t worry about followers, likes or check-ins. • Share your creativity & inspiration. • Find & join conversations. • Let people know how excited you are about a cause, event, or idea. • Share your experiences & ask for something in return. I M A G E B Y: B A B Y B I R D A N D B U B B U B O N E T S Y
  12. 12. GET CONNECTED • Find a community doing what you’re already doing or want to be doing. • Don’t just stand there — participate. • Find real-world ways of getting together, celebrating and creating. • Give your community something to care about. IMAGE BY INDIGORAIN ON ETSY
  13. 13. I K N O W W H AT Y O U ’ R E T H I N K I N G …
  14. 14. I’M TOO… tired important INTROVERTED BUSY old distinguished OVERWHELMED lazy
  15. 15. A C T U A L LY, Y O U ’ R E T O O A W E S O M E NOT TO BE ON SOCIAL MEDIA
  16. 16. PEOPLE WANT TO FOLLOW YOU. RESEARCH SHOWS THAT PEOPLE USE SOCIAL MEDIA FOR: SOCIAL INTERACTION ! INFORMATION ! OPINIONS & PERSPECTIVES ! SHARING INFORMATION ! LEARNING ABOUT OTHERS Anita Whiting, David Williams, (2013) "Why people use social media: a uses and gratifications approach", Qualitative Market Research: An International Journal, Vol. 16 Iss: 4, pp.362 - 369
  17. 17. S O , W H AT C A N S O C I A L MEDIA DO FOR YOU?
  18. 18. SOCIAL MEDIA CAN HELP YOU: • start conversations • promote your business, causes, interests • reach potential and current customers • influence family, friends and customers • assert your authority I M A G E B Y: J U S T B E C K E T T O N E T S Y
  19. 19. STILL NOT CONVINCED? 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” 77% of buyers are more likely to buy from a company if its CEO uses social media.  47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. 33% of millennial consumers are more likely to buy from a company if it has a Facebook page. 69% of Twitter follows are based on recommendations from friends. 50% of Twitter users are more likely to purchase from brands they follow. 52% of consumers say blogs have impacted their purchasing decisions. 86% of “influencers” blog Sources: Digital Influence: Blogs Beat Social Networks for Driving Purchases, L. Garibian, Marketing Profs, March 18, 2013; War of Words: Myth-Busting Social Media, SEO & Content Marketing, TopRank Online Marketing, Jan 09, 2013; State of Digital, B. Van Den Beld, October 19, 2012; Huffington Post’s “100 Fascinating Social Media Statistics and Figures from 2012,” B. Honigman; SEO Content Marketing – What You Need to Know and Do, Sekari, 2012; Blogs Influence Consumer Spending More Than Social Networks, J. Dyer, 2013.
  20. 20. HERE’S THE HEART OF THE M AT T E R : T H E E S S E N C E O F SOCIAL MEDIA IS KNOWING YOUR AUDIENCES AND ENGAGING THEM IN SOMETHING THEY LOVE. Laurie Boettcher

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