MARISA PEACOCK • CAGLCC BOARD RETREAT • FEBRUARY 1, 2014
WHO IS MARISA PEACOCK?
Marisa Peacock is the principal and chief strategist for The Strategic Peacock.
As a social business strategist and marketing consultant, Marisa helps
organizations create and implement online strategies that appropriately target
the right audience with the right information using the right media.
Marisa is also an adjunct faculty member at Maryland Institute College of Art
(MICA) teaching Social Media Marketing as a part of the Masters in Business of
Art and Design program.
Marisa holds a Bachelor of Arts in psychology from Mount Holyoke College and
a graduate degree in American studies from Georgetown University. She
resides in Arlington, VA.
“Ask not what you can do for social media; Ask what social
media can do for you.”
I M A G E F R O M : U N I T E D W AY S U N C O A S T
YOU ARE AWESOME.
YOU INFLUENCE. LEAD. TELL
STORIES. ADVISE. ADVOCATE.
E N D O R S E . I M PA C T. I N S P I R E .
S U P P O R T. P R O M O T E . R A I S E
H A B I T S , B E H A V I O R S , A N D M O T I V AT I O N S O F D I G I TA L LY E N G A G E D C A U S E - S U P P O R T I N G A D U LT S
Y O U ’ R E I N G O O D C O M PA N Y
WANT TO INFLUENCE OTHERS TO CARE
ABOUT CAUSES THEY CARE ABOUT
L I K E M A K I N G A N I M PA C T
WANT TO SHARE AND GIVE CREDIT
Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Georgetown University’s Center for Social Impact
Communication, March 2013
Y O U M AY B E A S O C I A L
M E D I A U S E R I F…
SOCIAL MEDIA IN 2013
Source: Pew Internet & American Life Project, The Demographics of Social Media Users — 2012, February, May, December 2013
FA C E B O O K
I N S TA G R A M
S O U R C E : P E W R E S E A R C H C E N T E R ’ S I N T E R N E T & A M E R I C A N L I F E P R O J E C T S P R I N G T R A C K I N G S U R V E Y, 2 0 1 3 ; 2 0 1 3 N AT I O N A L A S S O C I AT I O N O F R E A LT O R S
H O M E B U Y E R A N D S E L L E R G E N E R AT I O N A L T R E N D S ; T H E L U X U R Y R E TA I L E R ’ S G U I D E T O A G I L E C O M M E R C E , 2 0 1 3 ; U N D E R S TA N D I N G T H E U . S . H I S PA N I C
T R A V E L E R , A S TA 2 0 1 2 .
• Don’t worry about followers,
likes or check-ins.
• Share your creativity &
• Find & join conversations.
• Let people know how excited
you are about a cause, event,
• Share your experiences & ask
for something in return.
I M A G E B Y: B A B Y B I R D A N D B U B B U B O N E T S Y
• Find a community doing what
you’re already doing or want to
• Don’t just stand there —
• Find real-world ways of getting
together, celebrating and
• Give your community
something to care about.
IMAGE BY INDIGORAIN ON ETSY
I K N O W W H AT Y O U ’ R E T H I N K I N G …
A C T U A L LY, Y O U ’ R E T O O A W E S O M E
NOT TO BE ON SOCIAL MEDIA
TO FOLLOW YOU.
RESEARCH SHOWS THAT PEOPLE
USE SOCIAL MEDIA FOR:
OPINIONS & PERSPECTIVES
LEARNING ABOUT OTHERS
Anita Whiting, David Williams, (2013) "Why people use social media: a uses and gratifications approach", Qualitative Market Research: An International
Journal, Vol. 16 Iss: 4, pp.362 - 369
S O , W H AT C A N S O C I A L
MEDIA DO FOR YOU?
CAN HELP YOU:
• start conversations
• promote your business,
• reach potential and current
• influence family, friends
• assert your authority
I M A G E B Y: J U S T B E C K E T T O N E T S Y
STILL NOT CONVINCED?
54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”
77% of buyers are more likely to buy from a company if its CEO uses social media.
47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other
33% of millennial consumers are more likely to buy from a company if it has a Facebook page.
69% of Twitter follows are based on recommendations from friends.
50% of Twitter users are more likely to purchase from brands they follow.
52% of consumers say blogs have impacted their purchasing decisions.
86% of “influencers” blog
Sources: Digital Influence: Blogs Beat Social Networks for Driving Purchases, L. Garibian, Marketing Profs, March 18, 2013; War of Words: Myth-Busting
Social Media, SEO & Content Marketing, TopRank Online Marketing, Jan 09, 2013; State of Digital, B. Van Den Beld, October 19, 2012; Huffington Post’s
“100 Fascinating Social Media Statistics and Figures from 2012,” B. Honigman; SEO Content Marketing – What You Need to Know and Do, Sekari, 2012;
Blogs Influence Consumer Spending More Than Social Networks, J. Dyer, 2013.
HERE’S THE HEART OF THE
M AT T E R : T H E E S S E N C E O F
SOCIAL MEDIA IS KNOWING
YOUR AUDIENCES AND
ENGAGING THEM IN
SOMETHING THEY LOVE.