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Human centred 

design to improve
healthcare
NHS Expo
8 September 2016
Mobile Data-driven Unparalleled access
Design is
problem solving
Image: 23andMe
Image: Wikipedia, public domain
Image: 23andMe
Image: 23andMe
Desirability
Human
Feasibility
Technological
Viability
Economic
INDUSTRIAL 

DESIGN
VISUAL 

DESIGN
SERVICE 

DESIGN
DESIGN FOR

BEHAVIOUR CHANGE
INTERACTION
DESIGN
GRAPHIC

DESIGN
SYSTEMS/TECHNOLOGY

DESIGN
ENVIRONMENT

DESIGN
UX
DESIGN
Design is
problem solving
9 / 10 of the lowest-rated cancer
patient experiences are at large
London NHS Trusts.
2011/12 National Cancer Patient Experience Survey
Initial assessment may be
done over the phone
About 1 in 20 women will be
called back for further
assessment.
(technical recall, area of
concern, Normal but
symptoms warrant clinical
+ Lump in the breast or axilla
+ Ulceration
+ Skin nodule
+ Skin distortion
+ Eczematous-like changes to
the nipple, not just the areola
+ Recent nipple retraction or
distortion (less than 3 months)
+ Unilateral nipple discharge
which stains clothes Patient Asked about:
+ Age (risk increases with age)
+ Lumps
Other breast symptoms, such
as:
Ulceration, Skin nodules, Skin
distortion, Nipple changes,
Nipple discharge, pain,
personal history of breast
cancer
Refer to breast clinic for
triple assessment (urgently)
Routine
Screening
20%ofbreastcancerpatientsidentifiedthroughroutinescreeningprograms.
Letter with appointment details
No
Review Medical History
General advice - Breast Aware Discharge to primary care
Is any additional information
asked - when compared to
visit to GP?????
Clinical
Examination
Patient should be seen
within 2 weeks
PATIENT PROFILES
Women identified as being at
higher risk, should be offered
the opportunity to have their
risk formally assessed and,
where appropriate, to discuss
their risk management
options.
The National Health Service
Breast Screening Programme
offers three-yearly mammogra-
phy.
Screening happens between
47-73 years of age
Around 1/ 3 of breast cancers
are diagnosed through
screening.
PatienthasConcern
80%ofbreastcancerpatientsidentifiedaftervisittoGPwith
Patient arrives at reception
Gen
eral Practiti
oner
Family History Review
+ Names and ages of all your
family members who have had
breast cancer (including men)
+ Any cancers your relatives
have had
+ The age they were
diagnosed
Yes
+ Unknown family history
(adopted) may seek testing for
genetic mutation
Gen
etic Couns
ellor
+ Breast cancer diagnosed
before age 50 years
+ Cancer in both breasts
+ Both breast and ovarian
cancers
+ Multiple breast cancers
Two or more primary types of
BRCA1- or BRCA2-related
cancers in a single family
member
+ Cases of male breast cancer
+ Ashkenazi Jewish ethnicity
FAMILY HISTORY CLINIC
GENETICS TEST
(Tertiary Care)
SECOND STAGE SCREENING
Triple assessment - Clinical Examination + Imaging + Cytology
Each examination given offered a different perspective
Hospital or breast clinic (All scans + tests are normally done in one day)
Undresses in changing room
A paper gown may be
offered to the patient
Patient arrives for consultation
ASSESSMENT (ROUTINE)Routine screening for women (usually) with no signs or symptoms of breast cancer.
Screening may take as little 5 minuets, visit will last for 30 minuets or longer
Patient arrives at reception. Patient is given a
questionnaire to fill out
Patient undresses in changing
room
A paper gown may be offered
to the patient
A female nurse feels for any
enlarged lymph nodes under
arms and base of neck and
around the breasts
Physical Examination in
examination room
During the mammogram each
breast is placed in turn on the
x-ray machine and gently but
firmly compressed with a clear
plate. The compression only
lasts a few seconds and
doesn't cause any harm. It's
needed to keep the breast still
and to get the clearest picture
with the lowest amount of
radiation possible.
Mammography (x-ray) in
examination room.
Breast care nurse explained
reason for recall and the tests
(that may be required (patients
expected pathway).
Occasionally, the need for
more tests is due to
technical reasons; for example,
if the mammogram
picture was not clear enough.
Around 2 women in
every 100 (2%) are called back
for technical reasons.
Breast care nurse explains the
need for test
Patient book appointmentPatient receives referral letter
Screening Leaflet
Letter outlines what the patient
can expect - Length of wait,
result
Be Breast Aware leaflet
http://www.cancerscreen-
ing.nhs.uk/breastscreen/publications/-
breastaware.pdf
Touch Look Check
by breakthrough
breakthrough.org.uk/tlc
After your breast screening
appointment - what happens
next
Info for patients relatives and
carers
Feedbac
Questionnaire
Personal information, Past
medical history, Current
medical history, Ethnic Origin
Touch Look Check
breakthrough.org.uk/tlc
by breakthrough
Be Breast Aware leaflet
http://www.cancerscreen-
ing.nhs.uk/breastscreen/publica-
tions/breastaware.pdf
CLINICAL BREAST EXAMINATION (PRIMARY CARE)Assessment by primary care to - Check for - lumps & physical changes
Goal - Early detection
Patient - Male
???????
Refer to family history
clinic (Genetics)Yes
No
No
No
Could the abnormality have been
caused by by the menstrual period
Yes
Notes added to
patients record / file
Scans reviewed by
two radiologists.Radiologists Radiologists
Bre
ast Care N
urse
Patent finds a sign of
breast cancer
Patient arrives / enters
assessment room
Personal details + Past +
current medical history.
Bre
ast Care N
urse
Other literature -
Breast implants and breast
screening leaflet
Patient gets dressed /
leaves clinic
Scans
1
Patient follows signs to ward
/ checks in with reception
Patient fills out questionnaire
Personal details + Past +
current medical history
Patient may be approached by
a research nurse and asked if
she would like to take part in a
study?
Patient will be asked to
prepare some information for
appointment / to discuss their
family history with relatives
General advice - Breast Awareness
Wait in waiting room
Patent has concern based on
family history, age or medication
Patient follows signs to ward
/ checks in with reception
Results Letter
Referral to triple assess-
ment clinic
Further investigation
required
DischargeResults clear
Outcome communicated to
Patient and GP
2 - 4 weeks Wait for results
letter
Patients get confused about
where screening room is /
who to approach on entering
the clinic
(Charing cross - Mammogra-
phy)
Re
sults lett
er
Discharge
Return for re-examination in 2 weeks
Same day / Same week
Patient is asked if there is
a personal / Family history
of breast cancer?
No longer than three weeks between
the mammogram and
the breast clinic appointment.
Examination - Are symptoms
suggestive of breast cancer?
Patient book
appointment with
GP / Goes to a drop
in clinic.
Patie
nt - Personal h
istory
Scheduled for screening
ever 6 months - 1 - 3 years
Patient finds symptom
of possible breast cancer
P
atient - Over 7
0
Entitled to routine
screening (every 3
years) on request.
Scedualed for
screening ever 3 years
Patient (47+)
Patient finds symptom
of possible breast cancer
Patien
t - Found Earl
ySign
Family History
Patient finds out
that a member of their
family has or had
breast cancer.
Women - 1 in 8
Men - 1 in every 1000
Patients follow lines painted on
floor to guide them to
appointment room. Lines are
only 1 cm wide and hard to see
Letter sent to patient
“Thank you for attending your
breast screening appointment,.
our screening images have been
looked at and require further
assessment as part of routine (or
second stage) screening. the
majority of women recalled for
assessment are found to have
normal breasts”
Direction leaflet
Cancer Research letter
leaflet “Your appointment at the
breast assessment clinic”
The waiting area can cause
frustrating , Patients from
different wards can appear to
jump the queue - DC
(A plasma screen is being
considered to show patient's
position in the queue)
Patients must have a moderate
or strong family history of
breast cancer to be referred -
(High risk group)
In some situations the GP may
ask you to go back again in a
couple of weeks time. This is
because some non cancerous
breast tissue changes naturally
disappear after a menstrual
period.
Yes
Changes to look out for -
+ Appearance.
+ Feelings.
+ Lumps.
+ Nipple change.
Lifestyle advice
+ Alcohol
+ Smoking,
+ Weight,
+ Hormone Replacement
+ Therapy
+ Breastfeeding
+ Hormonal Contraceptives
Info delivered in verbal &
written form
NHS Genetics Testing Network
http://ukgtn.nhs.uk (not
confirmed as supplied to
patients)
GPs don't always follow
referral guidelines, causes
unnecessary anxiety
Scre
ening le
tter
Breast
Cancer
Patient
Pathways
Imaging and
assessment
Diagnosis MDT
Therapy
KEY
Clinic
If further surgery needed
MDT
Multi-disciplinary
team meeting
(patients do not attend)
Results /
treatment
plan
Holistic
needs
assessment
Clinical reviewNeo adjuvant
therapy
Chemotherapy
Radiotherapy
Hormone therapy
Pre-surgery
assessment
Surgery /
reconstruction
MDT
Post-op
results
Adjuvant therapy
Chemotherapy
Radiotherapy
Hormone therapy
Reconstruction
if not done in
original surgery
Hospital follow-up Imaging /
clinical check-up
Six months after
surgery, then yearly
for five years
PATHWAY
PLANNER
A VISUAL GUIDE TO
YOUR CARE
BREAST
PATHWAY
PLANNER
A VISUAL GUIDE TO
YOUR CARE
BOWEL
PATHWAY
PLANNER
A VISUAL GUIDE TO
YOUR CARE
BRAIN
PATHWAY
PLANNER
A VISUAL GUIDE TO
YOUR CARE
PROSTATE
5.5m
Asthma sufferers in
the UK
75%
Asthma hospital
admissions are
avoidable
90%
Deaths due to
asthma are
avoidable
£1bn
Cost to NHS for
asthma treatment
MILD
MODERATE
SEVERE
CONTROLLED
PARTLY
CONTROLLED
POORLY
CONTROLLED
2/3 people do not
fill in their Asthma
Action Plan
32
Floot
Problem Solution
Design research ≠
focus group
Extreme “Normal” Extreme
JANE! VIDUR & SABITA! RICK!
Participates
religiously
Never heard of
bowel cancer
JANE! VID
ROBIN! AL
Physically difficult 

to do the task 

alone
Extreme use cases
fuel creative
thinking
1. Problem
2. Hunt statement
3. Super users
Referral to treatment
times need improvement
We are going to research 

patient involvement in 

pre-assessment 

so that we can better engage
them before a procedure
– Carer turned patient
– Heavy drinker
– Flight attendant
Human-centred design to improve healthcare
Human-centred design to improve healthcare

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Human-centred design to improve healthcare

  • 1. Human centred 
 design to improve healthcare NHS Expo 8 September 2016
  • 2.
  • 3.
  • 4.
  • 6.
  • 13. INDUSTRIAL 
 DESIGN VISUAL 
 DESIGN SERVICE 
 DESIGN DESIGN FOR
 BEHAVIOUR CHANGE INTERACTION DESIGN GRAPHIC
 DESIGN SYSTEMS/TECHNOLOGY
 DESIGN ENVIRONMENT
 DESIGN UX DESIGN
  • 15. 9 / 10 of the lowest-rated cancer patient experiences are at large London NHS Trusts. 2011/12 National Cancer Patient Experience Survey
  • 16. Initial assessment may be done over the phone About 1 in 20 women will be called back for further assessment. (technical recall, area of concern, Normal but symptoms warrant clinical + Lump in the breast or axilla + Ulceration + Skin nodule + Skin distortion + Eczematous-like changes to the nipple, not just the areola + Recent nipple retraction or distortion (less than 3 months) + Unilateral nipple discharge which stains clothes Patient Asked about: + Age (risk increases with age) + Lumps Other breast symptoms, such as: Ulceration, Skin nodules, Skin distortion, Nipple changes, Nipple discharge, pain, personal history of breast cancer Refer to breast clinic for triple assessment (urgently) Routine Screening 20%ofbreastcancerpatientsidentifiedthroughroutinescreeningprograms. Letter with appointment details No Review Medical History General advice - Breast Aware Discharge to primary care Is any additional information asked - when compared to visit to GP????? Clinical Examination Patient should be seen within 2 weeks PATIENT PROFILES Women identified as being at higher risk, should be offered the opportunity to have their risk formally assessed and, where appropriate, to discuss their risk management options. The National Health Service Breast Screening Programme offers three-yearly mammogra- phy. Screening happens between 47-73 years of age Around 1/ 3 of breast cancers are diagnosed through screening. PatienthasConcern 80%ofbreastcancerpatientsidentifiedaftervisittoGPwith Patient arrives at reception Gen eral Practiti oner Family History Review + Names and ages of all your family members who have had breast cancer (including men) + Any cancers your relatives have had + The age they were diagnosed Yes + Unknown family history (adopted) may seek testing for genetic mutation Gen etic Couns ellor + Breast cancer diagnosed before age 50 years + Cancer in both breasts + Both breast and ovarian cancers + Multiple breast cancers Two or more primary types of BRCA1- or BRCA2-related cancers in a single family member + Cases of male breast cancer + Ashkenazi Jewish ethnicity FAMILY HISTORY CLINIC GENETICS TEST (Tertiary Care) SECOND STAGE SCREENING Triple assessment - Clinical Examination + Imaging + Cytology Each examination given offered a different perspective Hospital or breast clinic (All scans + tests are normally done in one day) Undresses in changing room A paper gown may be offered to the patient Patient arrives for consultation ASSESSMENT (ROUTINE)Routine screening for women (usually) with no signs or symptoms of breast cancer. Screening may take as little 5 minuets, visit will last for 30 minuets or longer Patient arrives at reception. Patient is given a questionnaire to fill out Patient undresses in changing room A paper gown may be offered to the patient A female nurse feels for any enlarged lymph nodes under arms and base of neck and around the breasts Physical Examination in examination room During the mammogram each breast is placed in turn on the x-ray machine and gently but firmly compressed with a clear plate. The compression only lasts a few seconds and doesn't cause any harm. It's needed to keep the breast still and to get the clearest picture with the lowest amount of radiation possible. Mammography (x-ray) in examination room. Breast care nurse explained reason for recall and the tests (that may be required (patients expected pathway). Occasionally, the need for more tests is due to technical reasons; for example, if the mammogram picture was not clear enough. Around 2 women in every 100 (2%) are called back for technical reasons. Breast care nurse explains the need for test Patient book appointmentPatient receives referral letter Screening Leaflet Letter outlines what the patient can expect - Length of wait, result Be Breast Aware leaflet http://www.cancerscreen- ing.nhs.uk/breastscreen/publications/- breastaware.pdf Touch Look Check by breakthrough breakthrough.org.uk/tlc After your breast screening appointment - what happens next Info for patients relatives and carers Feedbac Questionnaire Personal information, Past medical history, Current medical history, Ethnic Origin Touch Look Check breakthrough.org.uk/tlc by breakthrough Be Breast Aware leaflet http://www.cancerscreen- ing.nhs.uk/breastscreen/publica- tions/breastaware.pdf CLINICAL BREAST EXAMINATION (PRIMARY CARE)Assessment by primary care to - Check for - lumps & physical changes Goal - Early detection Patient - Male ??????? Refer to family history clinic (Genetics)Yes No No No Could the abnormality have been caused by by the menstrual period Yes Notes added to patients record / file Scans reviewed by two radiologists.Radiologists Radiologists Bre ast Care N urse Patent finds a sign of breast cancer Patient arrives / enters assessment room Personal details + Past + current medical history. Bre ast Care N urse Other literature - Breast implants and breast screening leaflet Patient gets dressed / leaves clinic Scans 1 Patient follows signs to ward / checks in with reception Patient fills out questionnaire Personal details + Past + current medical history Patient may be approached by a research nurse and asked if she would like to take part in a study? Patient will be asked to prepare some information for appointment / to discuss their family history with relatives General advice - Breast Awareness Wait in waiting room Patent has concern based on family history, age or medication Patient follows signs to ward / checks in with reception Results Letter Referral to triple assess- ment clinic Further investigation required DischargeResults clear Outcome communicated to Patient and GP 2 - 4 weeks Wait for results letter Patients get confused about where screening room is / who to approach on entering the clinic (Charing cross - Mammogra- phy) Re sults lett er Discharge Return for re-examination in 2 weeks Same day / Same week Patient is asked if there is a personal / Family history of breast cancer? No longer than three weeks between the mammogram and the breast clinic appointment. Examination - Are symptoms suggestive of breast cancer? Patient book appointment with GP / Goes to a drop in clinic. Patie nt - Personal h istory Scheduled for screening ever 6 months - 1 - 3 years Patient finds symptom of possible breast cancer P atient - Over 7 0 Entitled to routine screening (every 3 years) on request. Scedualed for screening ever 3 years Patient (47+) Patient finds symptom of possible breast cancer Patien t - Found Earl ySign Family History Patient finds out that a member of their family has or had breast cancer. Women - 1 in 8 Men - 1 in every 1000 Patients follow lines painted on floor to guide them to appointment room. Lines are only 1 cm wide and hard to see Letter sent to patient “Thank you for attending your breast screening appointment,. our screening images have been looked at and require further assessment as part of routine (or second stage) screening. the majority of women recalled for assessment are found to have normal breasts” Direction leaflet Cancer Research letter leaflet “Your appointment at the breast assessment clinic” The waiting area can cause frustrating , Patients from different wards can appear to jump the queue - DC (A plasma screen is being considered to show patient's position in the queue) Patients must have a moderate or strong family history of breast cancer to be referred - (High risk group) In some situations the GP may ask you to go back again in a couple of weeks time. This is because some non cancerous breast tissue changes naturally disappear after a menstrual period. Yes Changes to look out for - + Appearance. + Feelings. + Lumps. + Nipple change. Lifestyle advice + Alcohol + Smoking, + Weight, + Hormone Replacement + Therapy + Breastfeeding + Hormonal Contraceptives Info delivered in verbal & written form NHS Genetics Testing Network http://ukgtn.nhs.uk (not confirmed as supplied to patients) GPs don't always follow referral guidelines, causes unnecessary anxiety Scre ening le tter Breast Cancer Patient Pathways
  • 17. Imaging and assessment Diagnosis MDT Therapy KEY Clinic If further surgery needed MDT Multi-disciplinary team meeting (patients do not attend) Results / treatment plan Holistic needs assessment Clinical reviewNeo adjuvant therapy Chemotherapy Radiotherapy Hormone therapy Pre-surgery assessment Surgery / reconstruction MDT Post-op results Adjuvant therapy Chemotherapy Radiotherapy Hormone therapy Reconstruction if not done in original surgery Hospital follow-up Imaging / clinical check-up Six months after surgery, then yearly for five years
  • 18. PATHWAY PLANNER A VISUAL GUIDE TO YOUR CARE BREAST PATHWAY PLANNER A VISUAL GUIDE TO YOUR CARE BOWEL PATHWAY PLANNER A VISUAL GUIDE TO YOUR CARE BRAIN PATHWAY PLANNER A VISUAL GUIDE TO YOUR CARE PROSTATE
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  • 26. 5.5m Asthma sufferers in the UK 75% Asthma hospital admissions are avoidable 90% Deaths due to asthma are avoidable £1bn Cost to NHS for asthma treatment
  • 28. 2/3 people do not fill in their Asthma Action Plan
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  • 36. JANE! VIDUR & SABITA! RICK! Participates religiously Never heard of bowel cancer JANE! VID ROBIN! AL Physically difficult 
 to do the task 
 alone
  • 37. Extreme use cases fuel creative thinking
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  • 42. 1. Problem 2. Hunt statement 3. Super users Referral to treatment times need improvement We are going to research 
 patient involvement in 
 pre-assessment 
 so that we can better engage them before a procedure – Carer turned patient – Heavy drinker – Flight attendant