Jeremy Hunt advocates for "intelligent transparency" in the healthcare system, which involves an open conversation with the public about improving health. Intelligent transparency unleashes self-directed improvement and allows for true devolution of power through transparency of outcomes. It fosters a learning culture where doctors, nurses and managers are empowered to constantly improve care for patients. The goal of intelligent transparency is to engage the public in their health, support informed choice for patients, improve safety and quality of care, and create a more patient-centered system. Several government initiatives aim to achieve intelligent transparency through making quality and performance data publicly available and accessible online via sites like "My NHS."