The document describes a proposed sound-based social network called Hubbub that aims to address limitations of existing social networks for sharing audio content and verbal communication. Hubbub would allow users to share 30-second voice messages, follow other users to listen to their messages like a radio stream, and provide a pure audio social experience without interruptions from browsing. The founders believe Hubbub could become a new broadcasting channel by giving messages a higher chance of being heard. Their goals are to standardize online sound hosting and reach 1 million then 15 million accounts through a freemium business model with contextual advertising.

1. SOUND GOES SOCIAL
www.hubbub.fm

2. THE PROBLEM
Verbal communication
•most natural physiologically
•best for immediate information exchange
•delivers emotional and ambient information
•better use of mobile devices
BUT
Verbal online social networking?
•recent phenomena - due to technology lag
•instruments designed for text and images are
suboptimal for sound

3. THE SOLUTION
THE FIRST REAL SOUND
SOCIAL NETWORK
Power of social networks + advantages of talking and listening
30 sec messages: Smooth Followers:
Users uninterrupted listen like
“bubs”
stream radio

4. Pure sound social experience
No need for interruptive browsing

5. Twitter that you can listen to

6. New broadcasting channel

9. THE SOLUTION
THE FIRST REAL SOUND
SOCIAL NETWORK
• extends social networking opportunities for situations when
typing and reading is simply inconvenient – e.g., in parallel to
some routine work
• new broadcasting channel: much higher
chance for a message to be heard

10. THE SOLUTION
THE FIRST REAL SOUND
SOCIAL NETWORK
Towards 100% sound SN:
• User voice authentication: security for business accounts;
• Sound content browser
• Control through voice commands
• Sound playback speed boost without distorting the narrator’s voice pitch
• GSM-Internet gateway
• Audio data voice search
• First open-source radio
• Modules for embedding Hubbub-powered sound content to web pages
Goal: standard for online sound hosting

11. MARKET & COMPETITION
— About 50 million users combined
— Bubbly: +100,000 accounts weekly
• new instruments, based on the specificity of verbal
communication and perception of audio information
• highest quality of audio output

12. BUSINESS MODEL
1. Freemium: unbundled + Business accounts
2. Contextual advertising

13. THE TEAM
Yurij Riphyak Yuriy Marchuk
Hares Youssef
CEO: Marketing and CTO: BA in Computer
Economics: LSE Engineering, MA in Angel investor and co-
Specialized computer founder:
8 years of experience
in management of systems. IT sector Renowned international
innovation-based work experience businessman,
projects since 2005 philosopher and
philantropist
Total team: 10 people + 3 R&D

14. OBJECTIVES
1 million accounts: 9 month after Series A
15 million accounts: 1 year after Series B
Capitalization at exit / series C:
$ 600 million

15. Hubbub GmbH, A-1010 Wien, Tegethoffstraβe 7
Yurij Riphyak, CEO: +38 0 66 7 907 217
Skype: pry-19, yura@hubbub.fm
www.hubbub.fm