Prototyping is potentially the most important part of innovating a company's business model. In established companies, there are often ideas that do not fit the current business model and are not seriously considered. Another way for companies to innovate their business model is through prototyping, which can help create buy-in for needed changes. Feedback loops should be built into prototyping to challenge assumptions and allow for changing course if needed. The business model canvas provides a framework to clarify different aspects of a business model.

1. Prototyping is po- In established companies, there are A business model is the It's one thing to map out a Busi- If solving
Your Many of my clients do not have a We have been working too long
WHAT
tentially the most
often ample physical "product ideas"
that never get serious consideration
"core content" ness Model Canvas. But for creating
a business model that in itself is a humanity's current
holistic view of their business model
and tend to focus on trying to address
and too hard for companies with
bad or improper business models.
problems requires business
or the
important part of because they don't immediately fit the
"SHort StorY" breakthrough innovation, it is helpful to the immediate problem. The business Lytton He, China
the book and tools
model
prevailing business model. use tools used to create breakthrough model canvas provides a framework
of the company (actually or prospec- innovation in other industries, such as rethinking how that helps clarify the why, who, what,
ElSE?
Gert Steens, Netherlands
provided. tive). A business plan is the "guideline in design. value is generated when, where and how. The term business model is thrown
My reasoning is based upon the
for the action" or the "full story".
Fernando Saenz-Marrero, Spain
Ellen, U.S.
and for whom, Is not Your Patrick van Abbema, Canada around a lot and more frequently than
business
stress and resistance that established Another example for new business not to mean an incomplete understand-
organiziations are facing in the process
of innovating their own business
model might be the service topic in
industrial environments or how airlines Aravind uses the Freemium Business
then business It's a method of inquiry to help you
I love the idea of ing of what makes a business a business
(mostly just the financial/revenue
model. Therefore a very potent startegy leverage the customer access for media When I work with non-profits the first
thing I tell them is that they in fact have
Model to enable FREE eye surgery for model innovation understand what to do next. Testing and using these tools aspect)
is prototyping - in order to create buy in
processes needed.
and how petrol stations shifted towards
small 24h shopping centers instead of a "business" (model) in that they must
the poor.
Anders Sundelin, Sweden
is the premier tool iteration is Milan, Canada
Matthew
key.
to design busi- Livia Labate, U.S.
Terje Sand, Norway selling fuel. create and capture value, whether that
value comes from donations, subscrip-
to organize, com- nesses and to
Dr. Karsten Willrodt, Germany
municate, and tinker under the
Business model innovation is one of the
Typically when an
tions, etc.
Kim Korn, U.S
I find that although
most managers implement that
Multi-sided platforms are actually rather
easy at the business model level, the hood of the engine lEAST uSED
& most powerful
organization looks Do not get too attached to the understand strategy new thinking. difficulty comes at execution: attracting
of an organization.
at improving their first idea or implementation. Build
in feedback loops and monitor early
Begin with the concepts, they have the "subsidized side", pricing on both
Nabil Harfoush, Canada Michael Anton Dila
ways to create sustainable profit
growth, economic development and
business model, a tough time apply- sides, vertical or horizontal integration,
it is as a result of
warning signals to explicitly challenge end in mind while ing these concepts how to change the business model with create new 'markets' and 'industries'
Deborah Mills-Scofield, U.S.
your original concept and be willing and
gaps. Visualizing your current able to completely change it if required. taking the end at their level of the I'm interested in hearing how people size of market on each side.
Hampus Jakobsson, Sweden
There are thousands of business
organization. However, are integrating technology ideas into models to be investigated and many
business model can demonstrate the
logical gaps which exist and make them
Erwin Fielt, Australia
client perspective. discussions about business models their models using The Canvas. We've thousands of people that are
Karl Burrow, Japan connect the high-level concepts to explored adding it as a separate layer interested in them.
tangible as action items.
(above or below financial) but have
business model
Ravila White, U.S. The freemium business model as the day-to-day decision-making. It's a great innovation combines Steven Devijver, Belgium
middle ground. now settled on integrating it as notes
reverse of insurance — insightful!
on each of the 9 key areas. From this we
creativity with a
Bill Welter, U.S.
Makes me want to turn other models
then step back and develop a separate
structured approach.
Simplicity is very important to explain
BMI needs Courage, Action, Vision & upside down!
integrated technology plan.
the best of both
the patterns and to trigger the non-
Endurance The biggest obstacle? Don't Victor Lombardi, U.S.
Rob Manson, Australia
worlds.
CAVE in! Personas, Scenarios, Visualization, professional in business innovation.
Ziv Baida, Netherlands
Rob Manson, Australia. Empathy maps etc are techniques that Gertjan Verstoep, Netherlands
I have used since the late 1990s in user
experience type projects. In the last few
years I have seen that they are incredibly
effective at a strategy/business level.
Eirik V Johnsen, Norway