I am a dedicated creative professional with +10 years experience in digital marketing. My innate curiosity and hands-on attitude made me develop a wide range of skills, from copywriting to graphic design, from web application development to project management. My strongest asset, I believe, must be my talent to merge business objectives with creative delivery. Hence I’m a great supporter of design thinking methodology which believes that true innovation can only emerge when we are able to step outside of our framework of thoughts. Apart from my day job I’m also involved in some startups.
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
UNLEASH THE POWER OF THE BUSINESS MODEL CANVAS: Use the Business Model Canvas...Rod King, Ph.D.
Ninety-nine percent of practitioners of the Business Model Canvas use 1% of its potential. Do you want to belong to the 1% of people that use 99% of the potential of the Business Model Canvas? Would you like to use the Business Model Canvas not only for business model innovation but also for Universal Supply Chain Management and Universal Problem Solving? Then, check out this presentation which explores how to use the Business Model Canvas as a Universal Problem Solving (UPS) canvas.
Value drivenbusinesstransformationapproach 2019 (Takumi Method)Hagimoto Junzo
These are presentation materials presented at the BBC (BUILDING BUSINESS CAPABILITY) held in November 2019.
The presenters were Junzo Hagimoto (creator of Takumi Method) and Koji Shiota (Director of IIBA Japan Chapter), who introduced the Takumi Method from Japan.
Ready for Ten - a peer-to-peer parenting platform for Robinson's Fruit shootCharlotte Hillenbrand
A talk first delivered at the NMA Online Marketing Show at Olympia, London on 29th June 2010.
An integrated team from Britvic Soft Drinks (owners of Robinson's Fruit Shoot), Made by Many and BBH talk about their parenting platform Ready for Ten which uniquely targets parents of 6-9 year olds – those most likely to choose and buy the Fruit Shoot brand -- and creates a valuable utility by bringing them tips, information and conversation from hand-picked mummy bloggers, twitter and the best of the web.
Designers and other creative professionals are called to be part of projects, interventions and ideologies which transcend the boundaries of their specialization, the particulars of the client / professional relationship and even their own lifetime.
Designers and other creative professionals are called to be part of projects, interventions and ideologies which transcend the boundaries of their specialization, the particulars of the client / professional relationship and even their own lifetime.
Workshop at Chalmers Innovation Startup Camp 2013.
This presentation is based on the Customer Development theory developed by Steve Blank and Bob Dorf (http://www.steveblank.com), and is based on slides developed by Steve Blank and Bob Dorf (http://www.slideshare.net/sblank/).
How to bring innovation to life within your organisation by embedding it within your culture and people.
Tools, insights and ideas to help you look at problems and solutions from a different perspective.
Key points taken from "Business Innovation: A little book of big ideas"
Robert Bau Systematic Creativity PDA 090612Robert Bau
Systematic Creativity at an Agency Level. Creativity is the lifeblood of any design agency. Why leave it to chance, luck or flashes of genius? Author: Robert Bau
BBVA Innovation Edge. Simple Bank (English)Hugo Najera
Simple bank is the way the world calls our customer centric bank. In this issue we sum up the best social business case study using simple bank and we analyze future opportunities around it. 'BBVA InnovationEdge' is the first corporate multiplatform magazine focused on innovation. Each edition featuresarticles, analysis and huge information about a particular theme. The mainpurpose of the magazine is to express the new trends and the upcomingtechnologies that may impact to the financial industry.
UNLEASH THE POWER OF THE BUSINESS MODEL CANVAS: Use the Business Model Canvas...Rod King, Ph.D.
Ninety-nine percent of practitioners of the Business Model Canvas use 1% of its potential. Do you want to belong to the 1% of people that use 99% of the potential of the Business Model Canvas? Would you like to use the Business Model Canvas not only for business model innovation but also for Universal Supply Chain Management and Universal Problem Solving? Then, check out this presentation which explores how to use the Business Model Canvas as a Universal Problem Solving (UPS) canvas.
Value drivenbusinesstransformationapproach 2019 (Takumi Method)Hagimoto Junzo
These are presentation materials presented at the BBC (BUILDING BUSINESS CAPABILITY) held in November 2019.
The presenters were Junzo Hagimoto (creator of Takumi Method) and Koji Shiota (Director of IIBA Japan Chapter), who introduced the Takumi Method from Japan.
Ready for Ten - a peer-to-peer parenting platform for Robinson's Fruit shootCharlotte Hillenbrand
A talk first delivered at the NMA Online Marketing Show at Olympia, London on 29th June 2010.
An integrated team from Britvic Soft Drinks (owners of Robinson's Fruit Shoot), Made by Many and BBH talk about their parenting platform Ready for Ten which uniquely targets parents of 6-9 year olds – those most likely to choose and buy the Fruit Shoot brand -- and creates a valuable utility by bringing them tips, information and conversation from hand-picked mummy bloggers, twitter and the best of the web.
Designers and other creative professionals are called to be part of projects, interventions and ideologies which transcend the boundaries of their specialization, the particulars of the client / professional relationship and even their own lifetime.
Designers and other creative professionals are called to be part of projects, interventions and ideologies which transcend the boundaries of their specialization, the particulars of the client / professional relationship and even their own lifetime.
Workshop at Chalmers Innovation Startup Camp 2013.
This presentation is based on the Customer Development theory developed by Steve Blank and Bob Dorf (http://www.steveblank.com), and is based on slides developed by Steve Blank and Bob Dorf (http://www.slideshare.net/sblank/).
How to bring innovation to life within your organisation by embedding it within your culture and people.
Tools, insights and ideas to help you look at problems and solutions from a different perspective.
Key points taken from "Business Innovation: A little book of big ideas"
Robert Bau Systematic Creativity PDA 090612Robert Bau
Systematic Creativity at an Agency Level. Creativity is the lifeblood of any design agency. Why leave it to chance, luck or flashes of genius? Author: Robert Bau
BBVA Innovation Edge. Simple Bank (English)Hugo Najera
Simple bank is the way the world calls our customer centric bank. In this issue we sum up the best social business case study using simple bank and we analyze future opportunities around it. 'BBVA InnovationEdge' is the first corporate multiplatform magazine focused on innovation. Each edition featuresarticles, analysis and huge information about a particular theme. The mainpurpose of the magazine is to express the new trends and the upcomingtechnologies that may impact to the financial industry.
Explanation of our expert co-creation methodology Treehouse: explorative co-creation tool to create a wealth of ideas. Together with experts, find opportunities & feasible Business Models.
UX for Startups - Nasscom Product Conclavesaritarora
Hire the best design talent and learn how to work with the designers in a startup.
Also checkout http://uxforstartups.org/ for the video and the handouts.
Jessie Paul on Frugal Marketing at INC GrowCoPaul Writer
Presented by Jessie Paul at INC India's GrowCo Summit in Bangalore on July 30, 2011.
Structured approach to building a frugal brand plan spanning legacy and new media.
The report provides an overview about the program, speakers, some highlights and results from the workshops conducted at the first Design at Business Conference on Nov 1 & 2, 2016in Berlin.
SHOULD I DEVIATE FROM MY BUSINESS PLAN?
This can be a tricky line to tread, between being flexible enough to adapt your business plan and grow when new opportunities come along, and being careful not to spread yourself too thin were you should deviate from the business plan. You don’t want to commit to new projects for which you aren’t prepared and run the risk of the project not being profitable, or worse, not delivering on the project.
I encountered the same issue when you made contact with a potential client who had a massive project in the works. The project itself was outside of our core competencies at the time – it was something that we could do, but that we did not at that stage have the infrastructure in place to support.
Although I was sure tempted to try and quickly upscale the operations to take on the project, I decided in the end that it was best for new projects to let the project pass and to concentrate on growing organically. The client will appreciated the honesty and will stay in touch, and now, a few years down the line, we need to have the infrastructure in place and are talking again about taking on their project.
This was the experience – you need to say this will be the best choice in every scenario, but it holds true that the best thing you can do is to look realistically at both your capacity to complete a contract that may be outside your business plan, and the benefits of taking such a contract on.
If your service or product truly has a unique selling point, then you will always have a niche audience and can reduce the risk of being side-lined by not taking on contracts for which you’re not particularly suited. And while big money value contracts are of course the most tempting – and useful for your businesses’ growth – don’t discount the smaller contracts which may force your business to grow in unexpected ways that can be beneficial down the line.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Exploring Career Paths in Cybersecurity for Technical Communicators
CV Filip Coertjens 2013
1. CV /
FILIP COERTJENS
UPDATED: 18/03/2013
DESIGN CONSULTANT
DIGITAL MARKETEER
MY PROFILE ABOUT ME
filip.coertjens@frametales.com I am a dedicated creative professional with +10 years
+32 476 904 336 experience in digital marketing. My innate curiosity and
linkedin.com/in/filipcoertjens hands-on attitude made me develop a wide range of
@filipc / @frametales skills, from copywriting to graphic design, from web
www.frametales.com application development to project management. My
tulpenlaan 64, 9140 temse, belgium strongest asset is my ability to merge business object-
ives with creative delivery. Hence I’m a great supporter
of design thinking methodology which believes that
true innovation can only emerge when we are able to
step outside of our framework of thoughts. Apart from
my day job I’m also involved in some startups.
MY EDUCATION
2000-2002 Magna Cum Laude
MA IN COMMUNICATION STUDIES Thesis: “Merk-waardige Communicatie. Over merkenbouw in
UNIVERSITY OF LEUVEN (KU LEUVEN) de 21ste eeuw” (“A brand new world of communication”)
1998-2000 Cum Laude
MA IN COMMUNICATION STUDIES
UNIVERSITY OF ANTWERP (UFSIA)
MY PROFESSIONAL TIMELINE
< 2004 2011-present
STRATEGIC PLANNER (INTERN) OWNER / DESIGN CONSULTANT
VVL/BBDO 2007-present FRAMETALES
INTERACTIVE MARKETING LEAD BELUX
COPYWRITER AD INTERIM ACCENTURE NV
BBC COMMUNICATIONS
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2004-2007 2009-2010
MARKETING MANAGER CO-FOUNDER / MARKETING
RENDEZ-VOUS.BE CASHCOLLIE.COM
2011-present
FOUNDER / BUSINESS DEV.
TAGMAGIC.COM
1
2. CV /
FILIP COERTJENS
DESIGN CONSULTANT
DIGITAL MARKETEER
MY PROFESSIONAL EXPERIENCE
To illustrate my experience, I picked 7 projects of which I believe I created a lot of value. Of course, there are
many other milestones in my career. To get a better insight in my experience, I suggest we have a cup of
cappuccino together... (If you don’t like coffee, you can also check my LinkedIn profile.)
1. DESIGN MANAGEMENT
With my company Frametales I support
businesses and organizations to get a
clear view on their identity with regards to
creativity and innovation. Past projects: a
visual thinking workshop for a bank, a
rebranding for a software company.
2. A MOBILE RECRUITMENT SUITE
Already 2 large accounts and not even
launched ! Tagmagic is a mobile
FRAMETALES recruitment software suite and helps
recruiters to create custom mobile
marketing campaigns to source the right
talent for their jobs on-the-move.
3. CREATIVE DIRECTION OF A BOOK
01 Accenture is actively promoting
innovation. Therefore we created a coffee
table book with conversations from 28
thought leaders. I was one of the key
drivers of the project and managed the
creative direction.
4. FS INNOVATION AWARDS
To foster innovation, Accenture also
set-up its Innovation Awards for Financial
Services. Part of the organizing team, I did
the concepting and creative direction for
02 the two editions (2012-2013) of this
Belgium & Luxembourg event.
5. TEDX BRUSSELS CAMPAIGN
As part of its innovation campaign,
Accenture partnered with TEDxBrussels.
An interactive campaign was created to
support the message of “ideas worth
sharing”. The campaign connected a
moleskine notebook with social media.
6. LONDON CALLING STARTUP
03 04 In 2009, the international m-commerce
startup CashCollie was elected finalist in
Seedcamp Berlin, Paris and London. As
co-founder I participated in the
discussions with risk investors and
technologists. A great learning experience!
7. PIONEERING ONLINE DATING
In 2004 I reinvigorated Belgium's first and
largest online dating startup,
Rendez-Vous.be. A rebranding and
restyling was done, next to the strategic
partnerships with various online, print,
radio and tv media. Together with the
team, we succeeded in growing the
amount of unique monthly visitors with
+34% (cim-metriweb statistics of march
2006 compared to january 2004), having
16% more memberships and resulting in
growing business revenues (more than
doubled since 2004). In 2008 the site was
05 06 07 acquired by a big Belgian publishing
company.
2
3. CV /
FILIP COERTJENS
DESIGN CONSULTANT
DIGITAL MARKETEER
MY SKILLS & EXPERTISE
“A day without learning is a lost day.” In my daily professional life, I’m always eager to improve my skills.
Malcolm Gladwell says it takes approximately 10,000 hours of deliberate practice to master a skill. I’m proud
of what I can, but there is still a lot of work to do...
SKILLSET: CREATIVITY + BUSINESS + TECHNOLOGY
EXPERT
PROFICIENT
Powerpoint - Keynote
COMPETENT
Excel - Numbers
Dreamweaver
Word - Pages
WordPress
Photoshop
ADVANCED
Salesforce
Illustrator
InDesign
MySQL
HTML5
CSS3
jQuery
NOVICE
LANGUAGES EXPERTISE
Dutch Copywriting
French Graphic Design
English Logo Design
German Web Design
UX Design
CERTIFICATES Web Development
SEO/SEA
2009
SCREENWRITING FOR NARRATIVE SHORTS Social Media Mgt.
FLANDERS SCRIPT ACADEMY
Project Mgt.
2008-2009 Presenting
NARRATIVE STRUCTURE IN FILM
FLANDERS SCRIPT ACADEMY Video Editing
Budgeting
Marketing Mgt.
AWARDS Event Marketing
2012 Creative Direction
ACCENTURE 40-4-2 INNOVATION AWARD
ACCENTURE NV Illustration
3