HTTP is the standard protocol for transmitting web pages but it is less secure than HTTPS as it does not encrypt data. HTTPS encrypts data transmitted between systems using SSL to prevent hacking. While HTTP uses port 80 by default, HTTPS uses port 443, making it more secure. Brands should switch to HTTPS to protect customer data, gain user trust, improve search engine rankings, and prepare for browsers increasingly requiring HTTPS in the future.

1. HTTP VS. HTTPS: WHICH IS
BETTER & WHY SHOULD BRANDS
CARE?

2. HTTP:
 HTTP stands for Hyper Text
Transfer Protocol.
 Hypertext Transfer Protocol is
a primary protocol.
 It provides a set of rules and
standards govern how the
information is transmits on the
World Wide Web.

3. HTTPS:
 HTTP intercepts with a third party (SSL) to
encrypt data between the systems (web
server and browser).
 ‘S’ stands for secure, this results in encrypted
communications.
 It is generally used to secure data from
servers end to browser pages.

4.  HTTP + SSL= HTTPS
 Secure Sockets Layer (SSL), a primary
protocol developed with the ability to secure,
and safe transactions over the internet.
 It makes data safer for the ecommerce site who
accepts online payments.

5. DIFFERENCE BETWEEN HTTP & HTTPS:
HTTP: HTTPS:
It is less secure as the data can be
vulnerable to hackers.
It is designed to prevent hackers
from accessing critical information.
It is secure against such attacks.
It uses port 80 by default It was use port 443 by default.

6. TYPES OF SSL/TLS CERTIFICATE USED WITH HTTPS
 Domain Validation - Domain validation validates
that the person who applies for a certificate is an
owner of the domain name.
 Organization Validation - The Certification Authority
not only validate the domain's ownership but also
owners identify.
 Extended Validation - Extended validation is a
topmost level of validation. It includes validation of
domain ownership, owner identity as well as
registration proof of business.

7. WHICH IS BETTER & WHY SHOULD
BRANDS CARE?
 HTTPS is better and more secure.
 If your website has less traffic and low business,
then this is a warning sign. It is time to better switch
to more secure protocol.
 The browser did not label ‘HTTP’ as a non-secure
element.
 In the year 2017, Chrome will upgrade its new
version of Chrome 56. This new version had mark
all HTTP web pages that collect passwords for non-
secure sites.

8.  Google’s announcement also stated that HTTPS
would affect the ranking factors. Those who have
the website with HTTP can consider their sites as
an unsafe.
 Did you know that, when you load a web page
over HTTP, someone else is already getting the
look of your site?
 Yes, that is right! Several intruders look at
composite behaviors to recognize your user’s
information.
 HTTPS not only protect the integrity of the
website but also provides security to users.

9.  HTTPS is becoming popular, as several websites
have already transferred their sites protocol.
 It will help the website to generate web traffic as
Google considers the website with HTTPS as a
safe site.
 Make sure to get the website’s valid certificate and
build a secure connection.
 It is vital to take a certification of HTTPS.
 It helps to save customer information like credit
card numbers or passwords. Customers will have
more trust on the website, and this will result in
better purchases.

10.  Having a secure site will result in an increasing your
website traffic generation.
 If you have not switched yet to HTTPS then it is the
right time to decide.
 The future of web is in your hands, switch to
HTTPS and make your website secured.