INBOUND Bold Talks: Marc Ensign

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Marc Ensign's INBOUND Bold Talk "Be a Dick." INBOUND Bold Talks are bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less!

#INBOUND14
Be a Dick.
Marc Ensign
All Around Do-Gooder

#INBOUND14
Welcoming
Useful
Engaged
Fascinating
Humble
Grateful
What if This is Who You Were?
Generous
First
Authentic
Perceptive
Transparent
Ambitious

Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.

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