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BBJ Group balances science and business,
providing creative solutions to technical
matters. We take a broad perspective that
supports your goals today, while building
strategies that anticipate your future
needs.
3. Objective is to extend the reach of BBJ Group through our social media platforms and our
website. Develop new and maintain client relationships using new and proven social media
tactics and strategies. Create additional exposure for BBJ staff through original and
educational articles, tweets and updates.
BBJ Group promises to posts current and relevant material on environmental issues that our
audience is faced with. Keeping them informed of changes that may affect how they
operate their business. We will provide engaging, informative material that will provide
measurable value to our audience.
4. Established, environmental industry experts with $1M+ annual income. Seeks
professional services from reputable firms with proven records in profitability,
meeting deadlines, proactive approaches and maintaining federal/state
mandated compliance.
Conservative and informative. Environmentally aware of concerns that
affect our clients and their bottom lines. Occasionally funny/clever but
always authentic, professional and conversational.
6. Objective Goal Strategy/Tactic Measure
Maintain clients/promote
client loyalty
Client development Host client “Thank for your
business” event
Top 10 clients attend/client
retention
Post relevant “call to
action” material regularly
Post engaging material
regular basis
Hire content manager –
create schedule with in-
house writer
How often do audience
share, like or engage with
our material
Use video/visual aids on
website/social media
platforms
Acquire potential
clients/employees. Cause
audience to want to
engage
Create an employee video
testimonial and other
visually appealing material
Increased traffic to website
Sharpen social listening Stay on top of current
environmental
issues/concerns
Use Hootsuite regularly Create posts based on
current topics
Pre-approved material for
posting on social media
Have something to post –
3-4x per week
Create content calendar Increased traffic to website
Promote further
engagement
Create opportunities to
connect with audience
Use polls/hosts Twitter Q&As How many post using
#BBJGroup/how many
votes
