HSBC bank Marketing Analysis

•

3 likes•1,919 views

It is a short presentation showing different marketing principles used by HSBC. It also shows their campaigns and how they capitalise different customer niches.

Marketing

WORLD’S 4TH LARGEST BANK
9,500 BRANCHES IN 85 COUNTRIES
100 MILLION CUSTOMERS
TOTAL ASSETS: US$2.67 TRILLION

REMAIN CLOSE TO THE
CUSTOMER
IT’S POSITION AS HE
WORLD’S LOCAL
BANK ENABLES IT TO
APPROACH EACH
COUNTRY UNIQUELY,
BLENDING LOCAL
KNOWLEDGE WITH A
WORLDWIDE
OPERATING
PLATFORM

WORLD’S LOCAL BANK CAMPAIGN: DEPICTING WAY OF
INTERPRETATION BY DIFFERENT CULTURES AND PEOPLE

DIFFERENT WAY OF
GREETING
SLUR ON HOST’S FOOD?
OR
QUESTIONING THEIR GENEROSITY?

BASES FOR
SEGMENTING
CONSUMER
MARKETS INTO WELL
DEFINED SEGMENTS
WITH SIMILAR NEEDS
AND WANTS
AGE
GENDER
INCOME
REGION:
URBAN &
RURAL
AREA THINKERS
BELIEVER
ACHIEVERS
NEEDS
ATTITUDE

LOCAL KNOWLEDGE WITH MARKETING EFFORTS DEDICATED
TO SPECIFIC LOCATIONS

SPECIAL BANKCAB AT NEW YORK FOR HSBC CUSTOMERS

“SUPPORT HONGKONG CAMPAIGN” TO REVITALIZE
LOCAL ECONOMY

MARKET TARGETING
EFFECTIVE SEGMENTATION CRITERIA
MEASURABLE
ACTIONABLE
SUBSTANTIAL
ACCESSIBLE
DIFFERENTIABLE

EVALUATING
AND SELECTING
THE MARKET
SEGMENTS

SPECIAL HSBC PRODUCTS AND SERVICES TO CATER
DIFFERENT CONSUMER SEGMENTS

“SMART CARD” AND NO-FRILLS CREDIT CARD FOR
MALAYSIAN STUDENTS

FLEXIBLE MARKET OFFERINGS:
NAKED SOLUTION: ALL SEGMENT VALUE
DISCRETIONARY OPTIONS:
SOME SEGMENT VALUE

SPECIAL BANKS AND SERVICES FOR
HIGH-VALUE CUSTOMERS

SPONSORING AND BRANDING THROUGH
DIFFERENT CAMPAIGNS

SPONSOR EVENTS TO CONNECT WITH
MORE PEOPLE AND COMMUNITIES

“DIFFERENT VALUES” CAMPAIGN TO EMBRACE MULTIPLE
VIEWPOINTS AND DIFFERENT INTERPRETATION

CREATED BY KEYUR VOHRA, IIT MADRAS DURING A MARKETING
INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW
KEYUR VOHRA
IIT MADRAS
PROF. SAMEER MATHUR

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2. WORLD’S 4TH LARGEST BANK 9,500 BRANCHES IN 85 COUNTRIES 100 MILLION CUSTOMERS TOTAL ASSETS: US$2.67 TRILLION

3. REMAIN CLOSE TO THE CUSTOMER IT’S POSITION AS HE WORLD’S LOCAL BANK ENABLES IT TO APPROACH EACH COUNTRY UNIQUELY, BLENDING LOCAL KNOWLEDGE WITH A WORLDWIDE OPERATING PLATFORM

4. WORLD’S LOCAL BANK CAMPAIGN: DEPICTING WAY OF INTERPRETATION BY DIFFERENT CULTURES AND PEOPLE

5. DIFFERENT WAY OF GREETING SLUR ON HOST’S FOOD? OR QUESTIONING THEIR GENEROSITY?

6. BASES FOR SEGMENTING CONSUMER MARKETS INTO WELL DEFINED SEGMENTS WITH SIMILAR NEEDS AND WANTS AGE GENDER INCOME REGION: URBAN & RURAL AREA THINKERS BELIEVER ACHIEVERS NEEDS ATTITUDE

7. LOCAL KNOWLEDGE WITH MARKETING EFFORTS DEDICATED TO SPECIFIC LOCATIONS

8. SPECIAL BANKCAB AT NEW YORK FOR HSBC CUSTOMERS

9. “SUPPORT HONGKONG CAMPAIGN” TO REVITALIZE LOCAL ECONOMY

10. MARKET TARGETING EFFECTIVE SEGMENTATION CRITERIA MEASURABLE ACTIONABLE SUBSTANTIAL ACCESSIBLE DIFFERENTIABLE

11. EVALUATING AND SELECTING THE MARKET SEGMENTS

12. SPECIAL HSBC PRODUCTS AND SERVICES TO CATER DIFFERENT CONSUMER SEGMENTS

13. HSBC NATIONWIDE PET INSURANCE

14. “SMART CARD” AND NO-FRILLS CREDIT CARD FOR MALAYSIAN STUDENTS

15. FLEXIBLE MARKET OFFERINGS: NAKED SOLUTION: ALL SEGMENT VALUE DISCRETIONARY OPTIONS: SOME SEGMENT VALUE

16. SPECIAL BANKS AND SERVICES FOR HIGH-VALUE CUSTOMERS

17. SPONSORING AND BRANDING THROUGH DIFFERENT CAMPAIGNS

18. SPONSOR EVENTS TO CONNECT WITH MORE PEOPLE AND COMMUNITIES

19. “DIFFERENT VALUES” CAMPAIGN TO EMBRACE MULTIPLE VIEWPOINTS AND DIFFERENT INTERPRETATION

20. BASES FOR SEGMENTING CONSUMER MARKETS INTO WELL DEFINED SEGMENTS WITH SIMILAR NEEDS AND WANTS AGE GENDER INCOME REGION: URBAN & RURAL AREA THINKERS BELIEVER ACHIEVERS NEEDS ATTITUDE MARKET TARGETING EFFECTIVE SEGMENTATION CRITERIA MEASURABLE ACTIONABLE SUBSTANTIAL ACCESSIBLE DIFFERENTIABLE FLEXIBLE MARKET OFFERINGS: NAKED SOLUTION: ALL SEGMENT VALUE DISCRETIONARY OPTIONS: SOME SEGMENT VALUE EVALUATING AND SELECTING THE MARKET SEGMENTS WORLD’S 4TH LARGEST BANK 9,500 BRANCHES IN 85 COUNTRIE 100 MILLION CUSTOMERS TOTAL ASSETS: US$2.67 TRILLION

21. CREATED BY KEYUR VOHRA, IIT MADRAS DURING A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW KEYUR VOHRA IIT MADRAS PROF. SAMEER MATHUR

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