HSBC is one of the largest banking and financial services organizations in the world, headquartered in London with over 8,000 offices globally. It was established in 1865 in Hong Kong and Shanghai to finance trade between China and Europe. HSBC positions itself as the "world's local bank" by operating in local markets around the world while providing a global banking platform. It aims to understand each local market uniquely through its large international presence and local knowledge.

1. CASE STUDY on:
Hong Kong and Shanghai
Banking Corporation
(HSBC)
Submitted To:
Prof: Dr. Md. Enayet Hossain
Department of Marketing
Rajshahi University. Prepared & Represented By:
Shanjida Alam
Md. Mokhlesur Rahman
Md. Nazmul Hossain
Md. Nazmul Huda
Roll No# 1650185103, 45, 46 & 34
Executive MBA, 8th Batch
Final Semester, IBA, RU

2. CASE STUDY on:
Hong Kong and Shanghai
Banking Corporation
(HSBC)
Submitted To:
Prof: Dr. Md. Enayet Hossain
Department of Marketing
Rajshahi University.
Presented By:
Shanjida Alam
Roll No# 1650185103
Executive MBA, 8th Batch
4th Semester, IBA, RU.

4. The world's local bank
Established in 1865 by Sir Thomas Sutherland to
finance the growing trade between China and
Europe
One of the largest banking and financial
services organizations in the world.
Headquartered in London
8,000 offices in 88 countries
Operates in five regions: Europe; Hong Kong;
the rest of Asia Pacific; including the Middle
East and Africa; North America; and South
America.

5. HSBC Group’s history
1865-1899 1900-1945
 Established bank in Hong Kong (1865)
 Opened a bank in Shanghai (1865)
 Opened a branch in Japan (1866)
Opened a branch in Thailand (1888)
 Disruption due to The First World War
 Return to prosperity (1920)
 Disruption due to The Second World War
Acquisitions Branches
India
Hong Kong
UK
USA
China
France
Singapore
Brazil
Mexico
Turkey
Argentina
Australia
India
From 1946 till 2003 From 2004 till 2009
Acquisitions Branches
UK
Bermuda
Paraguay
Mexico
Panama
Korea
Indonesia
China
Kuwait
Georgia
Kazakhstan
Poland
Czech Republic
Austria
Sri-Lanka

7. Outstanding customer services
Effective and efficient operations
Strong capital and liquidity
Economical lending policy
Technological infrastructure and service packages

8. To be the leading international Bank in Turkey.
Its aim was to link its huge international size with the close relationships.
As world’s local bank it enables to approach each country uniquely.
World’s local bank

9. VALUES
Dependable
Open to Different Ideas and Cultures
Connected to customers, communities and each
other

10. MAJOR COMPETITORS
Citi Group
BNP Paribas
Bank of America
Deutsche Bank
Royal Bank of Scotland
Standard Chartered Bank

11. CASE STUDY on:
Hong Kong and Shanghai
Banking Corporation
(HSBC)
Submitted To:
Prof: Dr. Md. Enayet Hossain
Department of Marketing
Rajshahi University.
Presented By:
Md. Mokhlesur Rahman
Roll No# 1650185145
Executive MBA, 8th Batch
4th Semester, IBA, RU.

12. PRINCIPAL BUSINESS
GROUPS AND DIVISIONS
Commercial Banking
Global Banking & Markets
Global Private Banking
Retail banking and wealth
management

13. GLOBAL PRODUCT LINES
HSBC Direct: Telephone/online direct banking operation
which attracts customers through mortgages, accounts
and savings
HSBC net: Caters to local business needs by offering
specialized functionality for different regions worldwide
HSBC Advance: It is the group's product aimed at
working professionals
HSBC premier: HSBC Premier is the group's premium
financial services product. It has its own Elite Card
entitled HSBC Premier World Card

14. PRODUCT MIX:-
HSBC uses hexagon symbol which is one of the world leading brands
for customer experience and CSR.
It represents brand recognition.
HSBC provides full range of services such as personal finance
,investing banking, private banking and credit cards.

15. PRICE:-
Main pricing components of HSBC
I. attract customers to purchase the service.
II. generate revenue for HSBC.
Factors that influence pricing decisions are Profit maximization, Market-
share maximization, Survival, Social considerations, Personal objectives.
base lending rate is as low as at 0.5%(advantage)
Prepaid scheme gives competitive edge (HSBC)

16. PLACE:-
It serves 100 million customers through 9,500 branches in 79 countries.
Its operations are done in pacific Asia, India, Bangladesh, China, Japan,
Singapore etc.
Customers can access their account 24 hours 7days through internet
banking.

17. PROMOTION
effective communications brings awareness in the market of the service
products offered by HSBC
To gain the attention of customers
To provide additional information and persuade customers to purchase the
product
Mass advertising is done through newspapers, magazines, outdoor
advertising and the internet to promote their company.
Other promotional activities include press releases, posters and brochures.

18. ADVERTISING CAMPAIGN

19. AIRPORT ADVERTISING

20. It was the first banknote printed in Thailand

21. CASE STUDY on:
Hong Kong and Shanghai
Banking Corporation
(HSBC)
Submitted To:
Prof: Dr. Md. Enayet Hossain
Department of Marketing
Rajshahi University.
Presented By:
Md. Nazmul Hossain
Roll No# 1650185146
Executive MBA, 8th Batch
4th Semester, IBA, RU.

22. Customer Care & Service Center
• HSBC’s strategies & attempts to
attain greater customer loyalty and
satisfaction are:
They give customer the opportunity to choose
by making promises & service offers more
transparent.
Rebalance free structures to achieve the
clarity & sustainability required by regulators
& investors.
Help customer by providing into & advice
recruiting online affinity groups.
Using low cost digital models & more
innovative technology.

23. SWOT Analysis Of HSBC:
Location Of
factor
Favorable Factor Unfavorable Factor
Internal Factor Strength:
Strong capital structure.
Use of modern technology.
Record Profit.
Global recognition.
Quality service provider.
Strong presence in
developing market.
Weakness:
Few branches all over
the world.
Customer concentration.
Less coordination
between front & back
office.
Branding.
External
Factor
Opportunity:
High level of capital
Govt. facility
New technology.
Negative press coverage.
Threats:
Downturn in American
spending.
Employees striking.
Competitor.

24. Risks & Benefits of HSBC , The “world’s local bank”
Benefits:
People like and trust financial organizations that care about
them . HSBC's ideology of world's local bank positions the
company as one that cares.
Different market segments get different services. Making them
comfortable to deal with the company.
Risks:
Spend substantial amount on marketing , advertising and
managing services for all the segments

25. “HSBC helps you unlock the world’s potential”
HSBC is known as the “world’s local bank.” This tagline reflects HSBC’s
positioning as a globe-spanning financial institution with a unique focus
on serving local markets.
Originally the Hong Kong and Shanghai Banking Corporation
Limited, HSBC was established in 1865 to finance the growing trade
between
China and the United Kingdom.
It’s now the second largest bank in the world.
its position as the world’s local bank enabled to approach each country
uniquely, blending local knowledge with a worldwide operating
platform.” Ads for the “World’s Local Bank” campaign have represented
the different cultures or people interpret the same events.

26. CASE STUDY on:
Hong Kong and Shanghai
Banking Corporation
(HSBC)
Submitted To:
Prof: Dr. Md. Enayet Hossain
Department of Marketing
Rajshahi University.
Presented By:
Md. Nazmul Huda
Roll No# 1650185134
Executive MBA, 8th Batch
4th Semester, IBA, RU.

27. Initiatives Taken By HSBC

30. Promoted HSBC to Rebrand