The document discusses human resource management. It defines HRM as activities undertaken to ensure effective employee utilization toward individual, group, and organizational goals. It notes the importance of HRM in formulating and implementing HR policies, reviewing employee needs, and developing the organization. The document also discusses strategy, competitive advantage, and different levels of strategies including corporate, business, and functional strategies. It provides examples of competitive advantages for different companies.

1. HUMAN RESOURCE
MANAGEMENT
Presented By:
 Malik Waleed Arshad
 Muhammad Adnan
 Khurram Shahzad

2. SEQUENCE OF PRESENTATION
 HRM
 Importance of HRM
 Strategy and Levels of Strategies
 Competitive Advantage / Edge
 Conclusion
 Question / Query

4. What is Human Resource Management
(HRM)
 Human resource management (HRM), also
called personnel management, consists of all the
activities undertaken by an enterprise to ensure
the effective utilization of employees toward the
attainment of individual, group, and organizational
goals.
“It focuses on people in the organization”

5. IMPORTANCE OF HRM
 Human Resource Management is important to all
managers despite their various functions because
of the following reasons.
— Formulation of HR Policies
— Implementation of HR Policies
— Review of employee needs
— Utilization of human recourse
— Development of labor management relation
— Overall development of organization

7. STRATEGY
 What is Strategy?
– How to gain and maintain competitive
advantage in the long term is called
strategy.

8. LEVEL OF STRATEGIES
 Corporate level Strategy
 Competitive/Business Level Strategy
 Functional level Strategy

9. LEVEL OF STRATEGIES
 Corporate level Strategy:
Identifies the portfolio of business that, in
total, comprise the company and in the way
in which these business relate to each other.

10. LEVEL OF STRATEGIES
 Competitive/Business Level Strategy:
It identifies how to build and strengthen the
business long term competitive position in
the market place.

11. LEVEL OF STRATEGIES
 Functional level Strategy:
It identifies the basic courses of action that
each department will pursue in order to help
the business attain its competitive Goal.

13. COMPETITIVE ADVANTAGE/EDGE
 What is Competitive Advantage / Edge?
– Any thing that make you well-known from
your competitors is called competitive
advantage/edge.

14. COMPETITIVE ADVANTAGE/EDGE
 Examples:
– Pepsi-co : High Level Sponsorship.
– Coca-cola: Consumes 70% of its profit on
Advertisements.
– Suzuki: Affordable Pricing
– Toyota: Luxurious
– Ufone: Packages
– Mobilink: Strong and Wide Network
Coverage

15. Conclusion
 Human Resource Management focuses on
matching the needs of the business with the needs and
development of employees. Tarmac depends on its
people because their skills contribute to achieving its
business objectives.