This document discusses the pricing strategies and success of Air Arabia, a low-cost airline in the Middle East and North Africa region. It summarizes Air Arabia's history, starting in 2003 with two aircraft and growing to 55 aircraft by 2015. Air Arabia succeeded by offering affordable prices, a great flying experience, and good customer service with their "Pay Less, Fly More" approach. The document also analyzes why other airlines have not replicated Air Arabia's business model and whether Air Arabia can maintain its leadership position amid new competition and if others adopt the same strategies.
The Post Graduate Programme in Revenue Management (PGPRM) is a one year programme including 6 months of class room learning and 6 months of on-the- job training facilitated by InterContinental Hotels Group (IHG). With Vedatya being the leader in research as well as academic discourse in the area of revenue and profit management, the programme promises to offer skills and knowledge required for a successful career in revenue management in the hospitality sector.
This advanced level specialized programme focuses at the strategic level implementation, offering valuable insights into the science of pricing and revenue management. The programme pedagogy involves contemporary curriculum, sound conceptual clarity, a spirit of enquiry through guest lectures and experiential learning through practical application. The 6 month long on-the-job training along with hands-on training through software simulation, is guaranteed to build industry ready professionals.
10th HRSD SUMMIT July 20-22,2011, General Santos City
The Technopreneurship Formula: Promoting Alternative Career Pathways for TVET Graduates
The MinTVET Approach
By: ROBERT C. BASTILLO
The Post Graduate Programme in Revenue Management (PGPRM) is a one year programme including 6 months of class room learning and 6 months of on-the- job training facilitated by InterContinental Hotels Group (IHG). With Vedatya being the leader in research as well as academic discourse in the area of revenue and profit management, the programme promises to offer skills and knowledge required for a successful career in revenue management in the hospitality sector.
This advanced level specialized programme focuses at the strategic level implementation, offering valuable insights into the science of pricing and revenue management. The programme pedagogy involves contemporary curriculum, sound conceptual clarity, a spirit of enquiry through guest lectures and experiential learning through practical application. The 6 month long on-the-job training along with hands-on training through software simulation, is guaranteed to build industry ready professionals.
10th HRSD SUMMIT July 20-22,2011, General Santos City
The Technopreneurship Formula: Promoting Alternative Career Pathways for TVET Graduates
The MinTVET Approach
By: ROBERT C. BASTILLO
KULULA.COM - Case study Mini In-Class analysis - HAVING A BIT OF FUN WITH AN ...Amanda Brinkmann
We had the privilege of having the inimitable Prof Geoff Bick as our Marketing Lecturer during Module 3 of the EMBA. For many students, this intense, Honours level exposure to Marketing is a completely new experience.
With 25 years of Marketing, Business, Advertising, Communications et al experience under my belt, I must say that I have seldom enjoyed a lecture series as much as I did the two week intensive course with Geoff.
He is a seasoned marketer, a disruptive innovator, has a WICKED sense of humour and is a MASTER at his craft. As part of our ' action learning' process, there was a requirement for each modular group [ 6 members per group] to submit at least 4 of the assigned Case Studies.
This entailed studying a brief and answering or analysing questions specific to the brief. I was fortunate to draw the kulula.com story out of the hat - and decided to have some fun with the Presentation as well as Analysis document.
I kept my peers in class - my audience - in mind - a great many engineers, CA's, metalurgists, PhD's etc - who had not been exposed, in great detail to the principles of marketing.
SO - I had some fun and learned quite a bit about the ' birth' of kulula.com.
A light-hearted piece of work that provided me with some space for creativity and just playing with my studies.
Aimed at anyone who is interested in...well...an interesting story - see the brief as well as commentary within the document - as well as the basics of disruptive innovation and how to take a brand to market within financial as well as economic limitations.
This analysis is done according to the Marketing concepts.First, It includes analysis of airline industry of Pakistan through BCG Matrix, PEST analysis, Porter Generic Strategies, SWOT Analysis. Secondly, it contains a marketing plan as well elaborating only its analysis.
KULULA.COM - Case study Mini In-Class analysis - HAVING A BIT OF FUN WITH AN ...Amanda Brinkmann
We had the privilege of having the inimitable Prof Geoff Bick as our Marketing Lecturer during Module 3 of the EMBA. For many students, this intense, Honours level exposure to Marketing is a completely new experience.
With 25 years of Marketing, Business, Advertising, Communications et al experience under my belt, I must say that I have seldom enjoyed a lecture series as much as I did the two week intensive course with Geoff.
He is a seasoned marketer, a disruptive innovator, has a WICKED sense of humour and is a MASTER at his craft. As part of our ' action learning' process, there was a requirement for each modular group [ 6 members per group] to submit at least 4 of the assigned Case Studies.
This entailed studying a brief and answering or analysing questions specific to the brief. I was fortunate to draw the kulula.com story out of the hat - and decided to have some fun with the Presentation as well as Analysis document.
I kept my peers in class - my audience - in mind - a great many engineers, CA's, metalurgists, PhD's etc - who had not been exposed, in great detail to the principles of marketing.
SO - I had some fun and learned quite a bit about the ' birth' of kulula.com.
A light-hearted piece of work that provided me with some space for creativity and just playing with my studies.
Aimed at anyone who is interested in...well...an interesting story - see the brief as well as commentary within the document - as well as the basics of disruptive innovation and how to take a brand to market within financial as well as economic limitations.
This analysis is done according to the Marketing concepts.First, It includes analysis of airline industry of Pakistan through BCG Matrix, PEST analysis, Porter Generic Strategies, SWOT Analysis. Secondly, it contains a marketing plan as well elaborating only its analysis.
Low Cost Leadership Analysis On AirAsia Assignment / ReportFakrul Hassan
Compare with the earlier ages, the airline industry has evolved much; the operations become simpler and more efficient. Airline industry contributes to the economic growth of a country. The International Air Transport Association surveyed that the growth rate of the airline industry is about 6.6% every year and it has been grown more than 5% from the year 2000 – 2010.
Reverse Engineering Appistry and 3Tera's Approach to the Cloud Computing MarketLustratus REPAMA
This Lustratus REPAMA Segment Analysis Study, reverse engineers the go-to-market strategy of vendors in the cloud software / cloud management / application services management market segment including Appistry and 3Tera using Lustratus' Reverse Engineered Positioning and Messaging Analysis (REPAMA) methodology.
Service Positioning
After a service strategy has been identified, a company must decide how to position its product most effectively. The concept of positioning involves establishing a distinctive place in the minds of target customers relative to competing products.
In “The New Positioning: The Latest on the World's #1 Business Strategy”, Jack Trout distills the essence of positioning into the following four principles
1. A company must establish a position in the minds of its targeted customers.
2. The position should be singular, providing one simple and consistent message.
3. The position must set a company apart from its competitors.
4. A company cannot be all things to all people—it must focus its efforts.
Positioning and Marketing Strategy
Companies use positioning strategies to distinguish their services from competitors and to design communications that convey their desired position to customers and prospects in the chosen market segments. There are a number of different dimensions around which positioning strategies can be developed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. DE-CODING THE SUCCESS MANTRA
WITH REGARD TO ITS STRATEGIES AND
MODELS…
“ PAY LESS, FLY MORE “
WITH GREAT FLYING EXPERIENCE, AFFORDABLE
PRICES AND GOOD CUSTOMER SERVICE !
4. TIME LINE OF THE COMPANY AND ITS ACCOMPLISHMENTS.
Took off in 2003 with ONLY 2 leased Airbuses – A320 jets
Positioned itself as the ONLY Low-cost airlines in Middle East
and North Africa (LCC)
Outset its competitors by offering the customers with Comfort,
Efficiency and safety
Aimed to have 55 aircrafts by 2015 and expand its wings into
different markets
7. DIGGING THE ROOTS…
Success lies in the following :
• Understanding of the target MARKETS
• Analyzing the CONSUMER BEHAVIOUR
• Reviewing the Competitors OFFERS
• Making customers aware about its USP
• Satisfying their needs thereby building
strong CUSTOMER BASE
• Developing strategies and models to
achieve the desired OBJECTIVES
• Prioritizing on future needs by focusing
on TECHNOLOGY
• Benefiting from various UNTAPPED
markets and models
8. CASE ANALYSIS
1. Air Arabia has succeeded in profitably challenging big established
airlines companies in the Middle East and North Africa. Why don’t
all other airlines apply the same business model as Air Arabia ?
2. What challenges does Air Arabia face? Do you think the company
will be able to maintain its leadership position in the LCC market
in the Middle East and North Africa? What will happen if another
airlines apply the same business models as Air Arabia?
9. Analysis…
1. Air Arabia has successfully established and positioned itself in the
airlines market as the premier LCC Company.
Other companies fail to follow the same strategy as this because of
MARKET PENETRATION, below are few important points to look at:
- It follows unique pricing strategies to achieve this success
- Main aim lies in strategizing over Man power and technology.
- This was achieved by concentrating more on technology thereby
reducing the human workforce
- Also using a high end version of the aircraft model lowered the
training expenditure for the man power
- Analyzing and identifying an untapped markets stood as a key
point in its growth and success
- Utilization of new methods like hedging strategy, Sharklet
Technology, User-friendly app etc created its own space in the market
- Along with identifying such sources, Proper understanding of the
market channels helps to penetrate the brand into the customers
10. Analysis…
2. Although it was the initial company that opened
opportunities to explore in the local air force market, new
entrance into the market and rival pricing traps and
competition prices exploit the business leading to challenge its
position in the market.
Talking about the Middle East and North Africa, Air Arabia
stands still at its place not allowing anyone to take its position
because of its Market survey and Penetration. Hence, it is
difficult for someone to grab their position in an established
markets.
As models and strategies are customized according to the
nature and size of the organization it is unpredictable if the
same marketing tactics will suffice the need or no in order to
take its revenue
11. REWINDING
BACK THE
CONCEPTS !
- Pricing plays a crucial role in marketing mix as it is
responsible in generating revenue
- Consumer penetration of product plays a crucial role in
estimating the market positioning
- Price Policy and methods as per the guidelines help
promote its goodwill in the market
- Pricing Dynamics and Adaptability leading to flexibly serve
various customer needs
12. DISCLAIMER
LANDING OFF THE PRESENTATION !
I Would like to thank Prof. SAMEER R MATHUR (IIM Lucknow) for
guiding me through this “MARKETING INTERNSHIP”