SlideShare a Scribd company logo
Business Idea by:
Name: Asif Razzaq, Ammad Asghar, Ahazaz
Ahmed, Asad Mehmood
“ -Auto
Mega trends in mobility
Desire for people to bring their personal android-
based social interactions, data and applications
into the car, thus requiring more cellular
connectivity
Cars are no longer the only status symbol
amongst young people, instead of owning car
sharing becomes a trend
Increasing environmental awareness and
urbanization in addition to the rapidly increasing
cost of motoring (fuel and insurance), smarter and
multi-modal ways of travelling (car, public
transport, bike, plane, train) will become the norm
Rent Deposit 150000
Furniture & Fixtures 45000
Equipment 1200000
Installation of Fixtures & Equipment 30000
Starting Inventory 60000
Legal and Other Professional Fees 25000
License and Permits 10000
Advertising and Promotion 70000
Salries 150000
Software 60000
Cash 200000
Total One Time Start-Up Costs: 2000000
1. Title Android-Based Vehicle
Diagnostic System , Online selling of genuine lubricants
2. Location / Target Area ISB RWP
3. Date of Commencement Sep-2018
4. Time Period for Launching 5 Months
Purpose Statement
Recruitment & Implementation:
Manpower:
 2 IT experts (1- App controller, 1- Data Base Monitor).
 6 persons for services
(2-Order Delivery,4-Vehicle Diagnosis & Maintenance)
 1 Finance related person
Mode of Selection:
 Candidate’s call / interview will be conducted
through advertisement.
Marketing Mix of Business
Product:
Online websiteApp, where customers will get
to know about Genuine Engine Oils for their
cars and bikes as per their condition (mileage
done)
Price:
Initial investment include website
development, Vendor development, and
marketing cost on digital media. This sums upto
around 130,000-200000 rupees.
Marketing Mix of Business
Place:
The website can be operated from home and can be operated as
part time business with automated order taking and email
generation system. It will deliver products initially in Punjab, Federal
and KP.
Promotion:
It will be promoted through ad placement in Social apps, Vlogs on
Facebook with some famous social media stars.
Segmentation
Target audience:
Young car users who are
concerned about the good
performance of their
vehicles and wants right
and genuine oil as per their
vehicle need.
Product Segmentation
• Car Engine oils
• Bike Engine Oils
• Online Diagnosis
• Maintenance
Geographical
Market
Segmentation
Cities Are:
• Islamabad.
• Rawalpindi
Marketing Method
• Create Mobile App. (Ordering process).
• Create website.
• Facebook Page
• Develop Relationship with Customers.
Facilities
• Recommendation of Genuine oil for every type of Car and Motorbike in
market
• Recommendation of oil based on Car/ Bike mileage
• Tips and Recommendation on things to ask during periodic car
maintenance.
• Tips and Recommendations on how to ensure smooth performance of
engine
Profit
• 10% from vendors
on each order
delivered.
• Revenue through
ads by other
relevant vehicle
companies/ service
providers.
Resources Required
• Money for initial payments for website development and
promotions (Total: RS. 200000-).
• IT/ Website expert to manage the website
• Vendors for Genuine Oils
• Vendors for product delivers
Online Maintenance and Diagnostic Services
Overview
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System
Android-Based Vehicle  Diagnostic System

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Android-Based Vehicle Diagnostic System

  • 1. Business Idea by: Name: Asif Razzaq, Ammad Asghar, Ahazaz Ahmed, Asad Mehmood
  • 2.
  • 4. Mega trends in mobility Desire for people to bring their personal android- based social interactions, data and applications into the car, thus requiring more cellular connectivity Cars are no longer the only status symbol amongst young people, instead of owning car sharing becomes a trend Increasing environmental awareness and urbanization in addition to the rapidly increasing cost of motoring (fuel and insurance), smarter and multi-modal ways of travelling (car, public transport, bike, plane, train) will become the norm
  • 5. Rent Deposit 150000 Furniture & Fixtures 45000 Equipment 1200000 Installation of Fixtures & Equipment 30000 Starting Inventory 60000 Legal and Other Professional Fees 25000 License and Permits 10000 Advertising and Promotion 70000 Salries 150000 Software 60000 Cash 200000 Total One Time Start-Up Costs: 2000000 1. Title Android-Based Vehicle Diagnostic System , Online selling of genuine lubricants 2. Location / Target Area ISB RWP 3. Date of Commencement Sep-2018 4. Time Period for Launching 5 Months Purpose Statement
  • 6.
  • 7.
  • 8.
  • 9. Recruitment & Implementation: Manpower:  2 IT experts (1- App controller, 1- Data Base Monitor).  6 persons for services (2-Order Delivery,4-Vehicle Diagnosis & Maintenance)  1 Finance related person Mode of Selection:  Candidate’s call / interview will be conducted through advertisement.
  • 10. Marketing Mix of Business Product: Online websiteApp, where customers will get to know about Genuine Engine Oils for their cars and bikes as per their condition (mileage done) Price: Initial investment include website development, Vendor development, and marketing cost on digital media. This sums upto around 130,000-200000 rupees.
  • 11. Marketing Mix of Business Place: The website can be operated from home and can be operated as part time business with automated order taking and email generation system. It will deliver products initially in Punjab, Federal and KP. Promotion: It will be promoted through ad placement in Social apps, Vlogs on Facebook with some famous social media stars.
  • 12. Segmentation Target audience: Young car users who are concerned about the good performance of their vehicles and wants right and genuine oil as per their vehicle need. Product Segmentation • Car Engine oils • Bike Engine Oils • Online Diagnosis • Maintenance
  • 14. Marketing Method • Create Mobile App. (Ordering process). • Create website. • Facebook Page • Develop Relationship with Customers.
  • 15. Facilities • Recommendation of Genuine oil for every type of Car and Motorbike in market • Recommendation of oil based on Car/ Bike mileage • Tips and Recommendation on things to ask during periodic car maintenance. • Tips and Recommendations on how to ensure smooth performance of engine
  • 16. Profit • 10% from vendors on each order delivered. • Revenue through ads by other relevant vehicle companies/ service providers.
  • 17. Resources Required • Money for initial payments for website development and promotions (Total: RS. 200000-). • IT/ Website expert to manage the website • Vendors for Genuine Oils • Vendors for product delivers
  • 18. Online Maintenance and Diagnostic Services Overview