The business proposal is for an Android-based vehicle diagnostic system and online sale of genuine lubricants in Islamabad and Rawalpindi, Pakistan. The total start-up costs are estimated at Rs. 2,000,000. The business will recruit IT experts, delivery personnel, and a finance person. It will develop a website/app for customers to learn about engine oils for their vehicles and place online orders. The business aims to promote the website through social media ads and influencers to target young car users concerned about vehicle performance.

1. Business Idea by:
Name: Asif Razzaq, Ammad Asghar, Ahazaz
Ahmed, Asad Mehmood

3. “ -Auto

4. Mega trends in mobility
Desire for people to bring their personal android-
based social interactions, data and applications
into the car, thus requiring more cellular
connectivity
Cars are no longer the only status symbol
amongst young people, instead of owning car
sharing becomes a trend
Increasing environmental awareness and
urbanization in addition to the rapidly increasing
cost of motoring (fuel and insurance), smarter and
multi-modal ways of travelling (car, public
transport, bike, plane, train) will become the norm

5. Rent Deposit 150000
Furniture & Fixtures 45000
Equipment 1200000
Installation of Fixtures & Equipment 30000
Starting Inventory 60000
Legal and Other Professional Fees 25000
License and Permits 10000
Advertising and Promotion 70000
Salries 150000
Software 60000
Cash 200000
Total One Time Start-Up Costs: 2000000
1. Title Android-Based Vehicle
Diagnostic System , Online selling of genuine lubricants
2. Location / Target Area ISB RWP
3. Date of Commencement Sep-2018
4. Time Period for Launching 5 Months
Purpose Statement

9. Recruitment & Implementation:
Manpower:
 2 IT experts (1- App controller, 1- Data Base Monitor).
 6 persons for services
(2-Order Delivery,4-Vehicle Diagnosis & Maintenance)
 1 Finance related person
Mode of Selection:
 Candidate’s call / interview will be conducted
through advertisement.

10. Marketing Mix of Business
Product:
Online websiteApp, where customers will get
to know about Genuine Engine Oils for their
cars and bikes as per their condition (mileage
done)
Price:
Initial investment include website
development, Vendor development, and
marketing cost on digital media. This sums upto
around 130,000-200000 rupees.

11. Marketing Mix of Business
Place:
The website can be operated from home and can be operated as
part time business with automated order taking and email
generation system. It will deliver products initially in Punjab, Federal
and KP.
Promotion:
It will be promoted through ad placement in Social apps, Vlogs on
Facebook with some famous social media stars.

12. Segmentation
Target audience:
Young car users who are
concerned about the good
performance of their
vehicles and wants right
and genuine oil as per their
vehicle need.
Product Segmentation
• Car Engine oils
• Bike Engine Oils
• Online Diagnosis
• Maintenance

13. Geographical
Market
Segmentation
Cities Are:
• Islamabad.
• Rawalpindi

14. Marketing Method
• Create Mobile App. (Ordering process).
• Create website.
• Facebook Page
• Develop Relationship with Customers.

15. Facilities
• Recommendation of Genuine oil for every type of Car and Motorbike in
market
• Recommendation of oil based on Car/ Bike mileage
• Tips and Recommendation on things to ask during periodic car
maintenance.
• Tips and Recommendations on how to ensure smooth performance of
engine

16. Profit
• 10% from vendors
on each order
delivered.
• Revenue through
ads by other
relevant vehicle
companies/ service
providers.

17. Resources Required
• Money for initial payments for website development and
promotions (Total: RS. 200000-).
• IT/ Website expert to manage the website
• Vendors for Genuine Oils
• Vendors for product delivers

18. Online Maintenance and Diagnostic Services
Overview