2. A supermarket will want to see that we've got an
achievable marketing plan in place. They have to be
able to sell our product.
The methods of publicity as described in the
previous slide is necessary because a general
awareness about the product is necessary before
launching into retail outlets. The awareness is
necessary because when the retail outlets are
approached we should not have a lower hand. If the
product is popular enough it will be easier to strike
a deal with the grocery outlets under mutually
benefitting terms
3. There are two ways to start a tie up with
grocery outlets.
1. Pay enough cash upfront and finalize the
deal.
2. The second way is by clever marketing in
which the terms would be such which would be
benefiting both the parties. In this case the
deal can be struck without denting the
company’s treasury much.
Being a passionate marketing person I would be
focusing in the second option.
4. All the discussions henceforth would be
applicable for both the retail stores and the
online grocery services.
5.
The packaging of the product must be done in the
best eye catching way possible. It should be
designed in such a way that one look at it and the
target customers would want to buy it. This would
be helpful in generating income for both the
Healthy rice and the retail outlets thus creating a
win-win situation.
A QR code can also be attached to the packaging
which will direct to the retail outlet. This creates
an awareness about the grocery outlets which will
help ease the terms while striking a deal with the
same outlets.
6.
The retailers would love it if their publicity can
also be done in any way through any medium. If we
can offer them exactly that we would be the one
with the upper hand. In the previous slide I had
explained I detail various ways of publicity. If we
offer to tag the retailer’s name or logo then it is
their publicity and again creates the very
necessary win-win situation. This will convince the
retailers that the need is not only ours, but even
we can contribute in their development. In the
Facebook posts a link to their site can be written
which will direct to their site (as a place from
where Healthy Rice can be bought).
7.
People always respond to incentives – it is one of
the ten principles of economics. Coupons or similar
price cut offers can be offered using which the
customers can avail a certain discount if purchased
from a particular retail outlet. This has killing two
birds with a stone effect. Customers would be
more eager to try the product for another time. At
the same time they would have to go to that
particular retail outlet to avail the
discount, thereby generating more revenue and
awareness for the retail outlet.
8.
These are certain ways which are cost efficient
(some of them costs next to nothing) but it will
have significant impact while the collaborating
with the retail outlets. They will be willing to
offer a good shelf for our product without
demanding much money cut. After all even the
retail outlets are growing through our publicity.
