BY:- MANISH KULARIA
IIPM MUMBAI 2013
Content


Introduction.



Types of Advertising.



Advantages of Advertising.



Disadvantages of Advertising.



Co...
What is Advertising ?


When a product is manufactured, its existence needs to be made known to the
general public, other...
STAGES OF ADVERTISING


Advertising begins to work when the general public become aware of a
products existence. Advertis...
Types of Advertising
Political
Advertising.

Public
Service
Advertising

Business-toBusiness
Advertising.

Institutional
A...
Advantages of Advertising
Rise in new media
 Niche marketing
 Crowd sourcing
 Global advertising
 Foreign public messa...
Disadvantages of Advertising.










Costly Functions.
Misleading claims.
Encourage monopoly.
High prices
Disc...
Conclusions .


All advertisements try to appeal to readers. They use
certain emotions that will trigger a relative respo...
BY:- MANISH KULARIA
IIPM MUMBAI 2013
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Advertising

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Advertising

  1. 1. BY:- MANISH KULARIA IIPM MUMBAI 2013
  2. 2. Content  Introduction.  Types of Advertising.  Advantages of Advertising.  Disadvantages of Advertising.  Conclusion. BY:- MANISH KULARIA IIPM MUMBAI 2013
  3. 3. What is Advertising ?  When a product is manufactured, its existence needs to be made known to the general public, otherwise the product will not sell.  Advertising draws the attention of potential consumers to a product.  Advertising is a way persuading potential customers to buy the product.  Advertising informs potential customers of the products functions and features.  Good advertising creates a demand for a product.  Good advertising may even create a brand identity for a product or series of products. Advertising seeks to create an image surrounding a product, so that customers feel that they need it.  Advertising can promote a new product and increase sales of existing products.  BY:- MANISH KULARIA IIPM MUMBAI 2013
  4. 4. STAGES OF ADVERTISING  Advertising begins to work when the general public become aware of a products existence. Advertising then aims to develop customer interest, so that potential customers want to know more about the product. This should be followed by potential customers feeling a need to own the product and finally purchasing. BY:- MANISH KULARIA IIPM MUMBAI 2013
  5. 5. Types of Advertising Political Advertising. Public Service Advertising Business-toBusiness Advertising. Institutional Advertising Retail or Local Advertising. DirectResponse Advertising. Interactive Advertising. Directory Advertising Brand Advertising. BY:- MANISH KULARIA IIPM MUMBAI 2013
  6. 6. Advantages of Advertising Rise in new media  Niche marketing  Crowd sourcing  Global advertising  Foreign public messaging  Diversification  New technology  Advertising education  BY:- MANISH KULARIA IIPM MUMBAI 2013
  7. 7. Disadvantages of Advertising.          Costly Functions. Misleading claims. Encourage monopoly. High prices Disconnection of business Influences purchasing power Misuse of advertising Creating unrequited desire Buying problems BY:- MANISH KULARIA IIPM MUMBAI 2013
  8. 8. Conclusions .  All advertisements try to appeal to readers. They use certain emotions that will trigger a relative response from consumers The advertisers of the Woman’s Day magazine see the readers as mothers and grandmothers with families. They assume that the caregivers wish to continue nurturing and strengthening their families. Most of the readers fo this magazine can normally find a connection between themselves and the product being sold, however, they have a harder time realizing that advertisers use these appeals to suggest that consumers buy their product. Out of all ten ads all of them used the need to nurture either as a major or minor theme. BY:- MANISH KULARIA IIPM MUMBAI 2013
  9. 9. BY:- MANISH KULARIA IIPM MUMBAI 2013

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