3. Marketing Objectives
“In general the objective is always profit,
except in special cases where presence or
awareness may supersede profit. However
our main aim is profit and creating
violence fanatic in the market. And among
children”
4. Product Marketing Mix
PRODUCT:
violence is an anti persprant, stylish, masculine body
spray
PRICE:
The price set for violence is
Violence Body Extreme @120 rs/unit
Violence Body Spray Ultimate @140 rs/unit
Violence Body Spray Special Edition@160 rs / unit
PLACE:
Presently, violence is available almost at every
famous shop across Pakistan
5. Product Marketing Mix
• Promotion
We have advertised through newspaper,
TV add, brochure.
“Need a Change,”
6. Market Segmentation
For violence , We have segmented the market
on the basis of
Age ( 8-12)
Social Class (working class, middle class,
upper middles, lower uppers, upper uppers)
7. Market Targeting
We have selected:
Age: 8-12. children
Social Class: Working Class, Middle Class,
Upper middles and lower uppers
8. Market Positioning
violence is a premium body spray, which is
positioned towards the human attitude or nature
of self-indulgence.
9. Buyers’ Decision Behavior
violence is characterized as an Impulse Buying
Product. When the product stands in this
category, it needs to run advertisements
frequently keep reminding the buyers about the
product. The purchase is not planned; the buyer
may buy the product whenever he/she feels like.
10. Product Life Cycle Stage
Our product violence , is in the growth stage. As
it was recently launched, it should be in the
introduction stage, but due to the amount of
awareness in the market, and the sales figures
crossing targets, the product can be seen in the
growth stage. As every product has a decline
Stage. We have decided to keep changing the
trends of body spray with new innovation
11. Packaging
• Packaging Trends
The packaging of violence body spray is
critical to securing consumers because the
appearance of packaging inspires attitude
and emotions of the consumers. Most of
these customers are male to look cool.
12. Competitors’ Scope
The competitors for violence are:
Ø AXE BODY SPRAY
Ø SETWET BODY SPRAY
Ø
Ø Imported BODY SPRAY like Hagen Dazz, , are
available at places like Aghas
13. Comparison
PRODUCT:
• AXE is very similar to violence when it comes
to product attributes.
• It has the same characteristics .
• What we claims is that if smell of axe will
remain for 15 minutes then a violence would
take at least 45 minutes .
14. DISTRIBUTION CHANNELS
We distribute our body spray to famous malls for the
awareness of product.
Our Product is distributed by our own company and no
external distributors are used.
15. ADVERTISING
In Pakistan, body spray industry competition
may be healthy but there are very few brands to
name. So companies have to fight for their
market share and use various strategies from
price to promotional, which could make them
leader in the market.
For violence, We have used print media, TV
add for advertising. According to a Brand
Manager, advertising on television reach the
target market, as those people are found,
mostly, watching satellite television.
16. MARKETING STRATEGIES
• use of television media for promotional purposes
• print media is being used
•Available at the famous retailer of body spray.
•Affordable Price
•Posters are used to promote and increase brand recall at select
locations
17. Research & Development
• Initially at our Growth Stage we think we can really blossom
during this period will be market research. It’s important to
continue to allocate funds to researching the market, as this will
allow our company to remain competitive.
• Whether researching for new customer markets or retaining
existing clients, it’s all about gathering customer feedback to
understand their needs. As the saying goes, ‘it’s not who you
know but what you know about them’.
• Investing money into research, by interviewing people for
surveys and focus groups, will go straight back into the
business. The feedback and subsequent research will help us
glean important information so they know how to approach the
market.
18. Sales Promotion/ Promotion Strategy
PRICE:
We feel that the price for violence is just right. If they would
lower the price at this time, people would think they have
lowered the quality.
PROMOTION:
•2-3 types different ads to attract children.
