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Increase Retail Store Footfalls

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Related to Bindals Multi branded store

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Increase Retail Store Footfalls

  1. 1. BindalsMarketing Strategy to increase the Visibility of the Retail store <br />
  2. 2. Agenda<br />Bindals Store<br />Analysis<br />Segmentation<br />Visibility Campaigns<br />Costing<br />References<br />
  3. 3. Bindals Analysis<br />Bindals<br /><ul><li> Importance to softer skills
  4. 4. Experienced staff
  5. 5. Strategic Location
  6. 6. Good Suppliers
  7. 7. Loyal Customers
  8. 8. Collection for all ages
  9. 9. Specialized Stores</li></ul>Competitors<br /><ul><li> Single Brand
  10. 10. Majority youth and brand conscious
  11. 11. Loyal Customers
  12. 12. Collection for specific age</li></ul>Bindals Offerings<br />
  13. 13. Analysis<br />Bindals has a lot of loyal customers and most of them 30+ age<br />Increase in competition from players who cater to the age group 15-28<br />Increase in outlets offering discounts and proponing sale of goods at huge discounts <br />Bindals have to target youth in the age of 15-28. For that have to Implement its image as a reliable place.<br />The Brand has to reach out to people from coming to Ghaziabad for trading purposes <br />
  14. 14. Segmentation of Customers<br />Life Style<br />Gender<br />Social Class<br />Age<br />Occupation<br />Income<br />
  15. 15. Targeting youth<br />Youth Loyalty Cards: Permanent discount offers for college students <br />SMS and Email marketing<br />Competitions in schools and colleges<br />
  16. 16. Ambient Advertising<br />Advertising through stickers at the back of cars <br />Bundling with restaurants like Bikanerwala<br />Advertising near the ATMs, Banks, and Metro stations <br />
  17. 17. Display Marketing<br />
  18. 18. Media<br />Radio spots<br />Radio Mirchi campaign<br />RJ mentions<br />Advertising through Local cable operator<br />
  19. 19. Viral Marketing + Lucky draw<br />Getting the email Ids of customers <br />In return adding their name in lucky draw<br />Option of adding their friend’s name also for the lucky draw by providing their email Ids<br />Gift can be only availed through a valid email Id<br />And then sending the various discount offers and schemes through emails<br />
  20. 20. Reaching the residents in Ghaziabad<br />Advertising through Yellow Pages booklet: -<br />Region specific Yellow pages booklet is distributed in many societies in Delhi free of cost.<br /> ‘Bindals’ can advertise and target the target consumers through it and increase the awareness about Bindals.<br />
  21. 21.
  22. 22. In Store Advertising – Billing Counter<br />Impulsive Buying material (e.g. costume jewelry) on the counter<br />Backside of the counter should have a Bindals logo <br />Highly impactful messages should be displayed on the back side<br />
  23. 23. Collaterals<br />
  24. 24. Newspaper distributor<br />Distributing the discount pamphlets or the advertisement brochures or the collaterals of Bindals with the newspapers <br />
  25. 25. Festival oriented targeting<br />Organizing some special events at some strategic locations<br />Christmas<br />New Year<br />On ground activity: Organizing some kind of games or Flash mobs<br />Crowd puller<br />Source of publicity<br />Source of free advertisement and PR <br />
  26. 26. Store visibility and culture <br />Bindals uniform for its sales force<br />In store publicity<br />Distributing freebies such as Pens, key chains, etc written Bindals over it on special occasions<br />Will help in brand recall<br />Will help in creating goodwill for Bindals<br />In house Publicity: - Flex/Kiosk/Branding boards/Display boards, etc should be used in every Bindals store to advertise and promote the other branches <br />
  27. 27. Using the vacant space for advertising about the Winter wear: Store front <br />
  28. 28. Advertising at the strategic locations in the markets through Banners and posters<br />
  29. 29. Banners<br />
  30. 30. Banners<br />
  31. 31. Shop Billboards<br />
  32. 32. Direction boards<br />
  33. 33. Eye-catchers<br />
  34. 34. Branding Panels<br />
  35. 35. Branding boards<br />
  36. 36. Standies<br />
  37. 37. Tie Ups<br />CSR Activities- From Every Bill 1 rupee is used for child development<br />Tie ups with MultiPlexes- Bindals should have promotional scheme card distributed inside multiplexes so that people know about the Bindals Brand<br />Partnerships with Gift shops- Nielsen survey found nearly eight in 10 Indians (77%) selected Clothes as their preferred gifting item.<br />Tie ups with the above kind business partners in cities located nearby- Modinagar, Muradnagar, Hapur, Bulandshaher<br />Organising Baby competition around housings and kids competitions in schools with Freebies having Bindals logo. <br />
  38. 38. Balloon Advertising<br />Bindals<br /><ul><li> Balloon on the top of the building
  39. 39. Message like Happy New Year
  40. 40. Smaller balloons can be distributed to children in store</li></li></ul><li>New Year Gifts<br />Calendars<br />Diaries<br />Card holders<br />Spectacles Cover<br />Goodies For children<br />Santa Claus<br />Mickey<br />2010<br />Bindals<br />
  41. 41. Metro Advertising<br />AnandVihar metro set to start in December<br />Dilshad Garden already running<br />The advertisement will help create Brand awareness<br />
  42. 42. Miscellaneous – Kids Pictures<br />Making a medium side board with a face of small child, asking parents to bring pictures of their kids & pasting the pictures on the board<br />This campaign can be run for a period of 20-25 days.<br />If we get huge response we can attempt to enter it into Limca book of records as a one of the biggest face with pictures<br />
  43. 43. TIME LINE<br /><ul><li>Start of Sale
  44. 44. Posters/ Banners
  45. 45. TV/Print Ads
  46. 46. SMS Marketing
  47. 47. Multiplexes/ Colleges/ Restaurants/
  48. 48. Events in Schools
  49. 49. Events in Societies
  50. 50. Posters around ATMs/Banks.
  51. 51. Tie up with multiplexes/eateries
  52. 52. Ambient advertising
  53. 53. RWAs
  54. 54. Distribution of pamphlets around colleges/multi -plexes/ malls.
  55. 55. Banners & Posters
  56. 56. In Store changes
  57. 57. 4 Days of Unlimited Shopping
  58. 58. Lucky Draw
  59. 59. Go out with media/SMS</li></li></ul><li>Costing<br />
  60. 60. References<br />Mr. ArpitBindal & Mr. Deepak at CP store<br />Staff at Bindals, Ghaziabad<br />AC Nielson report<br />India Retail Growth, outlook<br />
  61. 61. Thanks<br />

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