5. Sandwiches lovers have now something new on their plates:
advertising
A new concept that allows printing logos, slogans or sentences
on slices of bread.
6. Brands are always looking for a new way to reach consumers.
Breadvertising is a fun way to get to them, creating greater
visibility for their products.
Brands contact small businesses and pay them to print, for
example, the company logo in a set number of sandwiches over
a defined time period.
7. This way brands are also helping local businesses getting more
revenue and prevent the loss of profits resulting from the
current crisis.
And consumers will interact differently with brands.
14. This new advertising option allows us to get even closer to the consumers. We can
create greater awareness for our brand with the surprise effect that such action
would create.
Ana, Marketing Head Manager
15. For small businesses like mine this new form of advertising can bring in extra
income. It is very easy to apply on sandwiches and toasts. It is not harmful to health
and makes meals more funny.
Martin, Coffee House Owner
16. It’s a pleasant surprise! We are not expecting to see something like this in our
sandwich. And from the moment we realize that is not harmful to our health, it
becomes even funnier "eat" the brands we like.
Sonia & Peter, Consumers
